01 Biological and long-acting therapies reshape chronic pain care Veterinary medicine is shifting away from only short-acting drugs like NSAIDs or regular opioids toward long-acting treatments and biologics. Biologics offer targeted mechanisms with monthly dosing that align with owner convenience and provide economic benefits. For example, Zoetis’ Librela (bedinvetmab), a monthly monoclonal antibody injection for dogs, was approved by the U.S. FDA to treat osteoarthritis pain in May 2023. In March 2025, a head-to-head study showed Librela had pain relief similar to meloxicam (an NSAID) but with fewer side effects. These developments make long-acting treatments more trusted by veterinarians and pet owners, improving convenience and fewer clinic visits with potentially better adherence.
02 Protocolisation of pain management and multimodal care in clinics Veterinary doctors increasingly follow formal protocols for pain relief, using more than one approach together, like combining NSAIDs, adjunct medicines (e.g., non-NSAID pain modulators), physical therapy, and better owner education. This trend is driven by professional guidelines, continuing education, and veterinarians’ quality-of-care metrics. For example, 2024 AVMA data show pet-owner visits for chronic conditions (such as osteoarthritis) increasing, which encourages clinics to adopt protocols that include diagnostics, regular follow-ups, and combination therapy. These standardised approaches reduce variation in care and help clinics plan and predict the use of premium therapies.
June 2026 Zoetis Inc. expanded its veterinary pain management portfolio by launching updated companion animal analgesic solutions designed to support osteoarthritis management and post-surgical pain control in dogs and cats.
April 2026 Elanco Animal Health introduced new veterinary therapeutics and expanded availability of pain management products for companion animals, strengthening its portfolio of anti-inflammatory and analgesic treatments.
January 2026 Boehringer Ingelheim Animal Health expanded its veterinary medicine portfolio with new product offerings focused on chronic pain management and inflammatory conditions in companion animals.