Veterinary Dietary Supplements Market Size & Outlook, 2026-2034

Veterinary Dietary Supplements Market Overview

The global veterinary dietary supplements market size is valued at USD 4.02 billion in 2025 and is estimated to reach USD 8.65 billion by 2034, growing at a CAGR of 8.92% during 2026-2034. The global market observed impressive growth, stimulated by growing demand for breed-specific nutritional supplements tailored to unique genetic health requirements.

Key Market Trends & Insights

• North America held a dominant share of the global market, accounting for 31.24% in 2025.
• The Asia Pacific region is estimated to grow at the fastest pace, with a CAGR of 10.41%.
• Based on Type, the multivitamins & minerals segment dominated the market in 2025.
• By indication, the digestive health segment is demonstrated to grow at the fastest CAGR of 8.94% during the forecast period.
• Based on the animal, the companion animals segment dominated the market in 2025.
• By distribution channel, the veterinary hospital & clinic pharmacies segment dominated the market in 2025.
• The U.S. dominates the market, valued at USD 1.03 billion in 2024 and reaching USD 1.12 billion in 2025.

Table: U.S. Veterinary Dietary Supplements Market Size (USD Million)

Source: Straits Research

Market Size & Forecast

• 2025 Market Size: USD 4.02 billion
• 2034 Projected Market Size: USD 8.65 billion
• CAGR (2026-2034): 8.92%
• Dominating Region: North America
• Fastest Growing Region: Asia Pacific

The veterinary dietary supplements market encompasses a wide range of nutritional formulations such as multivitamins and minerals, probiotics and prebiotics, proteins and peptides, omega-3 fatty acids, CBD, and other specialized ingredients that target key indications such as joint support, calming and anxiety relief, digestive enhancement, nutritional balance, immune strengthening, and skin and coat improvement. Products are developed for dogs, cats, horses, cattle, poultry, and other species, and are distributed through pet specialty stores, e-commerce platforms, veterinary hospital pharmacies, and additional retail channels, ensuring broad accessibility for diverse animal health necessities.

Latest Market Trends

Shift Toward Gut Microbiome-Targeted Supplements

A key trend in the veterinary dietary supplements market is the shift toward microbiome-targeted formulations, with growing preference for probiotics, prebiotics, and synbiotic blends designed to enhance digestive balance and immunity. Advancements in delivery formats such as soft chews and stabilized liquids are improving product efficacy and pet compliance. This shift is driving innovation in companion animal wellness solutions and strengthening trust in preventive nutritional care.

Increasing Use of Multifunctional Veterinary Supplement Blends

The rising adoption of multifunctional dietary supplement blends, which combine joint support nutrients with immunity-boosting and skin health ingredients, is reshaping product preference in the veterinary supplements market. Veterinarians increasingly recommend these combined formulations to deliver broader health benefits through a single product, especially for aging pets requiring holistic support. This shift toward multi-benefit blends is meeting owner demand for convenience and comprehensive care, which, in turn, is accelerating category growth.

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Market Drivers

Rising Pet Ownership and Humanization of Companion Animals

The increasing global pet population is becoming a major driver of the veterinary dietary supplements market, as owners place greater emphasis on preventive health and premium nutrition. With over 66% of U.S. households owning a pet, according to APPA, rising humanization trends are prompting owners to invest in supplements that support immunity, mobility, and overall wellness.

This expanding companion animal base is accelerating supplement adoption, establishing pet health nutrition as a key revenue-generating segment worldwide.

Market Restraints

Lack of Regulatory Standardization and Product Quality Variability

A key restraint in the veterinary dietary supplements market is the absence of unified regulatory standards, leading to inconsistencies in product quality, ingredient purity, and efficacy claims. Instances of mislabeling and sub-therapeutic active concentrations reported by independent lab evaluations have raised concerns among veterinarians and pet owners. Such variability reduces trust in supplement reliability, thereby limiting widespread adoption and restraining the growth potential of the global market.

Market Opportunity

Growing Penetration of Supplements In Preventive Pet Healthcare Programs

A notable opportunity in the veterinary dietary supplements market is the expanding integration of nutritional supplements into preventive healthcare programs across emerging economies. As awareness of routine pet wellness rises in regions such as India, Thailand, and Brazil, veterinary clinics are increasingly recommending supplements for immunity, digestion, and joint health. This shift is encouraging manufacturers to strengthen distribution networks and launch affordable product lines, enabling broader adoption and unlocking substantial growth potential in developing markets.

Regional Analysis

North America dominated the veterinary dietary supplements market in 2025, accounting for 31.24% market share. This growth is driven by the widespread integration of veterinary telehealth platforms, which enable remote consultations and direct supplement recommendations. This convenience accelerates supplement adoption among busy urban pet owners, reinforcing the region’s leading market share in veterinary dietary products.

In Canada, the rising demand for cold climate-adapted formulations that support joint health and immunity in pets exposed to harsh winters is a key factor supporting the market growth. These specialized supplements cater to regional requirements, boosting veterinarian recommendations and consumer adoption across the country.

Asia Pacific Market Insights

Asia Pacific is the fastest-growing region in the global market with an estimated CAGR of 10.41% from 2026-2034. The growth is driven by increasing adoption of premium pet nutrition in urban centers such as China, Japan, and South Korea, where rising disposable incomes and growing awareness of preventive pet healthcare are fueling demand for high-quality veterinary dietary supplements.

Japan veterinary dietary supplements market is expanding due to the government-supported guideline for “Properly Providing Online Veterinary Consultations,” which legitimizes pet telehealth. This boosts remote prescribing of preventive supplements among aging pet owners and drives clinic-to-home supplement adoption.

Regional Market share (%) in 2025

Source: Straits Research

Europe Market Insights

In Europe, the market growth is accelerated by the rising emphasis on organic and sustainably sourced ingredients, driven by EU regulations and eco-conscious pet owners. This preference for environmentally friendly and high-quality supplements is increasingly adopted across Western European markets.

In the UK, the veterinary dietary supplements market is experiencing growth due to the post-Brexit shift away from low-cost European imports. This has boosted demand for premium, domestically produced supplements with high ingredient traceability, encouraging veterinarians and pet owners to favor locally manufactured, clinically backed products, strengthening market growth.

Latin America Market Insights

In Latin America, the veterinary dietary supplements market growth is propelled by the increasing preference for functional supplements that address tropical disease risks, such as tick-borne infections and digestive parasites. Growing awareness among pet owners in Brazil, Mexico, and Argentina is accelerating demand for preventive, region-specific nutritional solutions.

In Brazil, the market growth is supported by the rising adoption of livestock-targeted supplements for cattle and poultry to enhance productivity and disease resistance. Government initiatives supporting sustainable livestock farming have further increased the use of feed additives and nutritional supplements across large-scale farms.

Middle East and Africa Market Insights

In the Middle East, the veterinary dietary supplements market is expanding due to the development of heat-stable formulations that withstand high ambient temperatures. These supplements, particularly for immunity and hydration support, cater to pets in arid climates, boosting adoption among veterinarians and pet owners across the region.

In Egypt, the market is growing due to the increasing use of fortified feed additives for cattle and poultry to combat heat stress and nutrient deficiencies. This region-specific focus on improving livestock productivity and resilience is boosting demand for specialized nutritional supplements nationwide.

Type Insights

The multivitamins & minerals segment dominated the market in 2025, accounting for 29.61% revenue share in 2025. This growth is driven by the rising use of microencapsulation technology, which protects heat-sensitive nutrients and improves absorption in pets with compromised digestion. This enhances formulation stability, making fortified blends more effective and increasingly preferred by veterinarians.

The CBD segment is projected to witness the fastest CAGR of 9.35% during the forecast timeframe. This growth is augmented by the emergence of breed-specific CBD formulations tailored to varying endocannabinoid responses in dogs. These targeted blends enhance therapeutic precision for anxiety and mobility issues and accelerate adoption across specialized pet care practices.

By Type Market Share (%), 2025

Source: Straits Research

Indication Insights

The joint health support segment dominated the market in 2025, with a revenue share of 23.78%, owing to the introduction of fast-acting enzymatic collagen peptides designed to improve cartilage resilience within weeks. Their rapid bioavailability appeals to veterinarians managing mobility issues, making these advanced formulations increasingly favored over conventional glucosamine-only products.

The digestive health segment is expected to register the fastest CAGR growth of 8.94% during the forecast period. This growth is supported by strong adoption of targeted postbiotic formulas that deliver heat-stable microbial metabolites without requiring live cultures. These formulations improve gut barrier integrity in sensitive pets, offering predictable efficacy and driving demand for advanced digestive support solutions.

Animal Insights

The companion animals segment dominated the market in 2025. This growth is driven by a sharp rise in urban pet adoption, especially first-time owners seeking structured nutritional care. This expanding household pet base increases routine supplement purchasing, solidifying companion animals as the highest demand category in the market.

The livestock animals segment is estimated to grow at a CAGR of 9.52% during the forecast period. This growth is stimulated by global restrictions on antibiotic use in farm animals, pushing producers to adopt nutritional supplements that enhance immunity and growth performance naturally. This regulatory shift increases supplement reliance across poultry, cattle, and swine operations.

Distribution Channel Insights

The veterinary hospital & clinic pharmacies segment dominated the market in 2025, because of the high trust pet owners place in prescriptions dispensed directly by veterinarians. This preference for clinically recommended supplements ensures consistent sales, making hospital and clinic pharmacies the dominant distribution channel.

Competitive Landscape

The global veterinary dietary supplements market is moderately fragmented, with numerous established brands and emerging pet-nutrition innovators competing for share. Leading players such as Nestlé Purina PetCare, Mars Petcare, Nutramax Laboratories, Virbac, Swedencare, and others dominate through strong distribution networks, veterinarian partnerships, and continual formulation upgrades. Competition is further intensified by the rising demand for natural and condition-specific supplements.

Native Pet: An Emerging Market Player

Native Pet is an emerging company in the market, gaining rapid recognition for its clean-label formulations for companion animals. The company focuses on minimalist, highly bioavailable ingredients designed to support digestion, immunity, joint mobility, and overall wellness in dogs and cats. Native Pet continues to expand its portfolio through veterinarian-developed products and functional nutrition innovations. For example, the company recently advanced its research initiatives to validate the efficacy of its probiotic and functional chew formulations, strengthening credibility and driving broader market adoption.

List of key players in Veterinary Dietary Supplements Market

1. AMORVET
2. Ark Naturals
3. Beaphar
4. Biovencer Healthcare Private Limited
5. Boehringer Ingelheim
6. Colgate-Palmolive Company
7. Elanco Animal Health
8. FoodScience LLC
9. H&H Group
10. Kemin Industries, Inc.
11. Mars, Incorporated
12. Nestlé S.A.
13. Nordic Naturals
14. NOW Health Group
15. Nutramax Laboratories Veterinary Sciences, Inc
16. Swedencare AB
17. Vetoquinol
18. Virbac
19. Zesty Paws
20. Zoetis Inc.
21. Others

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Strategic Initiatives

• November 2025: Pro Plan Veterinary partnered with Ease to Raise Awareness of Veterinary Behavioral Support Services. Under this partnership, Ease will provide an online home for veterinary behavior specialty care.
• February 2025: Elanco Animal Health Incorporated launched its veterinarian-formulated supplements for dogs and cats.