Waterless Cosmetic Market

Market Overview

The global waterless cosmetic market size was valued at USD 10 billion in 2023 and is projected to reach USD 22.2 billion by 2032, registering a CAGR of 9.5% during the forecast period (2024-2032). The increasing desire for novel beauty trends and groundbreaking products is the primary catalyst for market expansion. 

Waterless cosmetics refer to beauty and personal care products created without including water as one of their ingredients. Waterless cosmetics encompass a range of products, such as solid shampoos, powdered cleansers, dry masks, oil-based serums, anhydrous creams and lotions (which are free of water), and solid scents. These products frequently necessitate water activation during usage. However, they may be formulated for immediate application without any water requirement.

The expanding cosmetics and personal care business globally is expected to propel market expansion in the foreseeable period. Furthermore, technological progress, innovation, and improvements in the production of waterless products play a significant role in driving the market. The increasing preference of consumers for eco-friendly and sustainable beauty products, along with a growing understanding of the advantages of waterless products, is fueling the demand in the sector.

Key Highlights

• Haircare generates the highest revenue share based on product.
• Women influenced the market growth by gender.
• Synthetic generates the highest revenue share based on nature.
• Online retail influences market growth through distribution channels.

Market Dynamics

Global Waterless Cosmetics Market Drivers

Travel-Friendly Products and Packaging Innovation

The availability of travel-friendly goods and creative packaging solutions dramatically increases the demand for waterless cosmetics. Waterless cosmetics are compact and lightweight, making them perfect for consumers who are frequently on the move. This aligns with the increasing popularity of beauty products convenient for travel. Consumers increasingly emphasize convenience, and waterless cosmetics address this demand by providing portable formulations, such as powders, solid products, and tiny balms.

Furthermore, the increase in market demand is additionally driven by packaging advancements that come with waterless cosmetics. Waterless products benefit from sustainable and eco-friendly packaging choices, which enhance their attractiveness to ecologically aware consumers. Minimizing packaging waste and utilizing materials that adhere to sustainable practices improve the market's appeal.

ICS offers diverse, inventive, and environmentally friendly packaging options for beauty products that do not use water. This includes our highlighted powder bottle, which is perfect for waterless hair, skin, body, and sun care products. ICS offers a range of powder container choices in different shapes and sizes made from recyclable PP, PE, and PET materials. ICS provides an extensive range of glass jars, droppers, sticks, tubes, and bottles with pumps or sprayers. These are ideal for creating waterless formulations using various sustainable materials, including ocean plastic and PCR packaging, glass packaging, mono-material and recyclable packaging, paper and aluminum packaging, and refillable packaging.

Moreover, waterless cosmetics have become popular among modern, environmentally-conscious consumers due to their travel-friendly features and innovative packaging. This trend aligns with the beauty industry's focus on convenience and sustainability.

Global Waterless Cosmetics Market Restraints

Limited Consumer Awareness, Challenges in Formulation, and Product Efficacy

One major obstacle in the market for waterless cosmetics is the need for more awareness and education among customers about these products. Many consumers must be aware of waterless cosmetic products and may resist transitioning from conventional formulations. Government entities and institutions are vital in informing customers about the ecological and individual advantages of waterless cosmetics. Nevertheless, the absence of impactful awareness campaigns and marketing tactics impedes market expansion in this sector.

Another obstacle encountered by the waterless cosmetics industry is the difficulty in developing formulations and guaranteeing the effectiveness of the products. Developing cosmetics without water use necessitates implementing inventive methods and components to uphold the stability and effectiveness of the product. Government research institutions and organizations are allocating resources towards research and development efforts to tackle formulation difficulties and enhance waterless cosmetic products' effectiveness. Nevertheless, the intricacy of formulation processes and the requirement for regulation adherence are obstacles to the industry's growth.

Global Waterless Cosmetics Market Opportunity

Rising Eco-Conscious Consumerism and Innovation In Formulations

The increasing awareness and concern for the environment among consumers is a significant factor driving the growth and potential of the waterless cosmetic industry. Waterless cosmetics are in line with consumer ideals as they prioritize sustainable options and aim to minimize environmental effects. Brands that prioritize eco-friendly activities and effectively convey the beneficial environmental impact of waterless formulations can take advantage of this expanding market sector. This will help build brand loyalty and attract environmentally sensitive consumers. At the same time, advancements in product compositions offer a substantial chance for growth in the waterless cosmetic industry.

Additionally, continual research and development endeavors empower firms to produce cutting-edge, high-performing goods that fulfill consumer expectations for efficient and environmentally friendly beauty solutions. Waterless cosmetics can distinguish themselves in a competitive market by incorporating state-of-the-art ingredients and innovative technologies and targeting specific skincare concerns. This appeals to consumers who value both effectiveness and environmental sensitivity. L'OREAL has recently patented a method (WO2020154779) for creating anhydrous sunscreen, which is high in antioxidants. This method uses carnauba wax to protect the product from oxidation and prevent sensory deterioration. In addition, they possess a patent for both the formulation and a non-therapeutic procedure for maintaining keratinous materials.

Furthermore, Procter & Gamble encountered problems with its dry shampoos and conditioners under the Pantene and Herbal Essence (Old Spice) brands due to the inclusion of harmful substances such as Benzene. A recall of the goods was necessary. P&G has committed to replenishing more water than is used at their manufacturing locations in 18 water-scarce regions worldwide by the year 2030. Waterless cosmetic firms are positioned at the forefront of the beauty industry's transition towards sustainability and innovation by embracing these opportunities.

Regional Analysis

The global waterless cosmetics market analysis is conducted across North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.

Asia-Pacific Dominates the Global Market

Asia-Pacific is the most significant global waterless cosmetics market shareholder and is estimated to grow at a CAGR of 9.4% over the forecast period. This region harbors a substantial and swiftly expanding populace, especially in nations such as China and India. This demographic trend results in a large consumer market for beauty items, which includes waterless cosmetics. Economic growth in countries such as China and India has resulted in a corresponding increase in disposable incomes. This, in turn, has allowed consumers to allocate a more significant portion of their income toward purchasing luxury and environmentally friendly cosmetic products. They are raising awareness among customers in the Asia-Pacific region of environmental concerns and the significance of adopting sustainable lifestyles. 

Furthermore, regarding regulatory developments in the Asia-Pacific region, South Korea has implemented modifications to ingredient use regulations and alternative animal testing methods. Additionally, they have proposed new legislation to regulate microplastic control. New Zealand has introduced updates to the Cosmetic Products Group Standard 2020 to enhance the management of dangerous compounds. ASEAN has implemented additional revisions to the ingredient annexes of the ASEAN Cosmetic Directive (ACD), strengthening the supervision of cosmetic component safety. Concurrently, ASEAN member states, such as Indonesia, Malaysia, Vietnam, and Thailand, have also experienced significant regulatory revisions.

Additionally, consumers' desire to reduce their environmental effects fuels the waterless cosmetics market. The Asia-Pacific region is a central location for innovative advancements and manufacturing processes within the cosmetics business. Companies in this region can efficiently meet consumer expectations by developing and producing a diverse range of waterless cosmetic goods, thanks to their robust infrastructure and technological breakthroughs.

North America is estimated to grow at a CAGR of 10.2% over the forecast period. North America's waterless cosmetic industry has grown significantly due to various contributing factors. The consumers in the region have a strong inclination towards sustainable and eco-friendly beauty products, which is in line with the fundamental principles of waterless cosmetics. Furthermore, the market's expansion is bolstered by a robust e-commerce infrastructure, extensive awareness of environmental concerns, and a flourishing beauty industry. The combination of innovative cosmetic brands and the strong spending power of North American customers reinforces the region's prominent position in the waterless cosmetic market.

Europe holds a significant market share. Various causes are driving the increase in the popularity of waterless cosmetics in Europe. Environmental considerations, such as the conservation of water and the reduction of carbon footprints, are becoming increasingly important to consumers as they actively seek out sustainable products. Advancements in formulations that improve the effectiveness and durability of products also appeal to environmentally aware consumers.

Furthermore, the increasing recognition of the adverse effects of preservatives, frequently found in water-based goods, drives the need for anhydrous alternatives. The growing market for waterless cosmetics in Europe is driven by regulatory backing for environmental practices and lightweight, travel-friendly packaging attractiveness.

Segmental Analysis

The global waterless cosmetics market is segmented based on product, gender, nature, and distribution channels. 

The market is segmented based on products into Haircare, Skincare, and Makeup.

Skincare dominated the market in 2023, capturing the largest market share among all the segments. The growing consciousness regarding preserving youthful skin and attractive looks is expected to fuel the demand for anti-aging solutions. Waterless beauty products serve several functions, including relaxing, firming, illuminating, and hydrating the skin while promoting beauty and wellness.

The makeup segment is the fastest growing. It encompasses items that are formulated without the need for water, providing environmentally-friendly alternatives to conventional cosmetics. Waterless makeup trends emphasize inventive formulations such as foundation powders that do not require water, solid blushes, and dry eyeshadows. This segment targets environmentally concerned consumers looking for products that have a minimal environmental impact, are compact and easy to travel with, and contain highly concentrated pigments that last a long time. Waterless makeup continuously advances in response to the increasing desire for sustainable beauty. These advancements involve the development of sophisticated formulations that meet ecological and cosmetic performance standards.

The haircare segment is the second largest. The growing demand for waterless formulae, driven by their higher concentration and effectiveness in hair care products, has significantly increased this market. The adverse impact of synthetic components employed in the production of cosmetic merchandise, coupled with the increasing apprehension about health among customers, has propelled the expansion of this sector in the projected timeframe.

Based on gender, the market is segmented into Men, Women, and Unisex.

The women's segment dominated in 2023. The women's category in the waterless cosmetic market pertains to items exclusively tailored for female consumers. An observable pattern in this category involves an increased desire for beauty products that are environmentally friendly and promote sustainability. More and more women search for cosmetics that do not require water and align with their environmental beliefs. They are choosing products that contain natural components and come in innovative packaging. In response to this trend, the industry provides a wide array of waterless products, including powders, balms, and solid formulations, providing women with practical and environmentally friendly skincare and beauty regimen options.

The men's segment is the fastest growing. The men's section in the waterless cosmetic market pertains to skincare and grooming products specifically designed for male consumers. There is a significant increase in demand for this market as men increasingly emphasize sustainable and efficient beautification practices. Waterless formulas, which provide ease and are environmentally friendly, align with the current trends in the men's grooming industry. The industry is introducing inventive, waterless products designed for men's skincare requirements, targeting an expanding clientele that desires efficient, time-saving, and eco-friendly grooming options.

Based on nature, the market is segmented into Synthetic and Organic. 

The synthetic segment dominated in 2023. Within the waterless cosmetic industry, the synthetic category pertains to products incorporating artificial or artificial substances instead of relying on natural sources. This section is distinguished by integrating artificial substances, which provide stability, uniformity, and frequent cost-effectiveness in formulations. One significant development in the synthetic industry is the ongoing progress of cosmetic technology to produce cutting-edge, high-efficiency products that do not require water. Brands are using synthetic components to create innovative formulas that meet the varied desires of consumers, hence driving the growth and vitality of the waterless cosmetic market.

The organic segment is the fastest growing. The organic sector in the waterless cosmetics industry pertains to goods made using certified organic components while avoiding synthetic chemicals. This section exemplifies an increasing customer inclination toward clean and environmentally friendly beauty products. The organic waterless cosmetic trend focuses on using natural sources and aligns with ecologically conscientious decisions. Consumers are increasingly looking for goods that do not include dangerous substances. This has led to the growth of organic formulations in the waterless cosmetic sector, promoting environmental sustainability and skin health.

Based on the Distribution Channel, the market is segmented into Online Retail, Hypermarkets/Supermarkets, Convenience stores, Specialty Stores, and Others. 

The online retail segment dominated in 2023, capturing the largest market share. The popularity of online retail has been fast increasing due to its convenience, extensive product range, and accessibility, particularly for niche or specialist items such as waterless cosmetics. Customers' increasing use of e-commerce platforms to purchase consumer goods and beauty products, driven by the growing rate of internet access, has resulted in profitable growth in this market segment.

The supermarkets and hypermarkets segment is the fastest growing. The supermarkets and hypermarkets category in the waterless cosmetic market pertains to disseminating waterless beauty goods through extensive retail establishments. This channel offers consumers quick access to a wide variety of waterless cosmetics, allowing them to explore and purchase products during their regular shopping trips conveniently. Supermarkets and hypermarkets satisfy the increasing need for sustainable beauty solutions. They do this by providing a wide range of waterless cosmetic choices, which helps make eco-conscious beauty products more accessible and popular among consumers.

The specialty stores segment is the second largest. Specialty stores frequently target specific market segments and provide carefully chosen assortments of products, such as environmentally friendly and water-free cosmetics. Specialty stores are expected to rise as they meet the increasing consumer demand for these products in this market segment.

Recent Developments

January 2024 - The CEO of L'Oréal stated that the acquisition of the water-saving startup Gjosa enhances the company's capacity to incorporate sustainability directly into its goods and services. 

December 2023 - L'Oréal and Cosmo International Fragrances collaborated to gain exclusive access to the scent creation company's innovative 'air only' extraction technique. Cosmo utilizes a patent-pending method that extracts a fragrance's scent without water and with minimal energy consumption. This technology accurately captures the precise smell of the fragrance while maintaining its original quality.