Research Methodology – Wellness Tourism Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Wellness Tourism Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Wellness Tourism Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Population demographics and health statistics
- Prevailing consumer attitudes toward health, wellness, and travel
- Current number of wellness destinations, retreats, and packages available
- Income levels and spending patterns on wellness and tourism
- Competitor analysis landscape such as marketplace entrants and their market share
- Historical and forecasted tourism data
- Regional market variations and preferences
- Government and tourism board policies promoting wellness tourism
- Technological advancements in the sector
- Trends in medical tourism
Key Market Indicators
- Growth rate of wellness tourism market
- Number of wellness tourism trips taken per year
- Average spend on wellness tours
- Percentage of wellness-related travel in overall tourism market
- Trends in domestic versus international wellness travel
- Segment growth - leisure wellness travel vs. health-focused wellness travel
- Adoption of digital tools and platforms for wellness tourism booking and services
- Influence of social media on wellness travel popularity
Growth Trends
- Rise in demand for personalized wellness packages
- Growth in adoption of wellness tourism among younger demographics
- Increasing popularity of destinations with natural healing properties
- Expanding focus on mental wellness alongside physical wellness
- Integration of wellness into overall travel experience rather than stand-alone services
- Growth in the use of technology for wellness tourism booking and service provision
- Increasing investment in wellness tourism facilities and services
- Greater emphasis on sustainability and environmental considerations in wellness tourism
- Rising trend of "bleisure" travel (blending business and leisure) in the wellness tourism space
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Wellness Tourism Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Wellness Tourism Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
Get This ReportOur Clients:
