Consumer Products

Gen Z Drives a Surge in the Luxury Handbag Market

08 Feb, 2024 | Statistics

Over the years, luxury handbags have always been thought of as prestige, money, and status. They now function as expressions of success, achievement, and a sharp sense of style rather than just being objects to hold possessions. With enthusiasts eager to spend large sums of money on these unique objects, luxury bags are experiencing unprecedented global popularity. Luxury bags are renowned for their fine materials and skilled craftsmanship and are made with great attention to detail.

Luxury brands such as Chanel, Hermes, and Louis Vuitton have become industry leaders and have set the bar for quality. The exclusivity and premium materials that go into making luxury handbags frequently make their expensive price tags acceptable. Many see luxury handbags as investments that hold or grow in value over time rather than just fashion statements.

Profitable luxury handbag brands

Louis Vuitton (22% market share), Hermes (18%), Michael Kors (15%), Chanel (12%), Coach (10%), Dior (10%), Prada (8%), Gucci (8%), and Burberry (5%), were the most profitable luxury handbag brands in the world in 2022. With a 5.1% compound annual growth rate, the luxury handbag market is expected to reach USD 111.30 billion by 2031.

Interestingly, with 73% of men choosing a luxury brand over 65% of women, males are a major consumer base for luxury handbags. Rising disposable income has increased demand for luxury handbags, particularly in areas with high per capita income. With the UK, Germany, France, Italy, and Spain as major players, Europe leads the world market for luxury handbags.

Social media influence and Gen Z's impact

Social media has greatly influenced and promoted the luxury handbag market. Brands leverage visual platforms like Pinterest and Instagram to showcase their products, creating aspirational emotions associated with their handbags. For instance, Chanel is one of the most "pinned" brands on Pinterest, with an average of over 1,244 pins featuring Chanel products made daily on the platform.

Prices for popular brands, including the Gucci Jackie, Chanel Flap bag, Louis Vuitton, and Hermes Constance models, have increased in the US due to Gen Z's growing interest in vintage luxury handbags. Three to five years ahead of millennials, Gen Z buyers are starting to buy luxury goods at a younger age, typically around the age of 15. Gen Z's demand for luxury handbags has increased by 136% since 2019.

By attracting Gen Z consumers using social platforms, businesses will dominate the luxury handbag market in 2024. In the US, 19% of Gen Z prefers Coach over other luxury handbag brands, with Louis Vuitton coming in second with 11%, Kate Spade with 10%, Michael Kors with 8%, and Chanel with 6%.

On the other hand, counterfeit goods, estimated to account for 10% of all branded items sold and have an annual worth of over $600 billion, pose a significant threat to the industry. Counterfeiters frequently target luxury labels such as Chanel, Louis Vuitton, Prada, Hermes, Gucci, and Dior.

Moreover, luxurious handbags are a fascinating fusion of exclusivity and artistry. These accessories are unquestionably important as they continue developing as wise investments.

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