80% of Marketer Prefer LinkedIn Over Facebook!
Businesses are often looking for the best channels to reach their target audience in the fast-paced world of social media marketing. In the plethora of possibilities, Facebook and LinkedIn stand out as two of the major players, each providing distinct benefits catered to particular marketing goals.
Social media giants in business and marketing
Facebook is an undeniable social media giant with approximately 3 billion users. It has attracted both B2B and B2C advertisers due to its large readership, making it the most extensively used platform for social media marketing overall. LinkedIn, which was first created for corporate hiring, has developed into a full network that combines the characteristics of conventional social media with a business-oriented focus. With 930 million members, it is a powerhouse in its own right. It excels at serving B2B marketers and their customers, while not having the massive user bases of Facebook and Instagram (1.4 billion users). LinkedIn has emerged as the most commonly used social platform by B2B marketers worldwide, followed by YouTube, Facebook, and Instagram.
These platforms' effectiveness for businesses is greatly influenced by the audience demographics that they attract. LinkedIn draws decision-makers, executives, and professionals from a range of industries due to its emphasis on professional networking. The U.S. is its largest market, accounting for over 194 million users, with Brazil (60 million) and India (96 million) following closely behind. In terms of the most significant social media channel for B2B marketers, LinkedIn surpasses Facebook. An astonishing 96% of B2B marketers use LinkedIn for organic social media marketing, while 80% utilize Facebook.
LinkedIn Dominates B2B Lead Generation
Because it is the most lucrative social network for B2B marketers, LinkedIn’s strength goes beyond organic marketing. 80% of B2B marketers utilize LinkedIn ads to connect with their target market. Although LinkedIn may be seen as a more expensive lead-generating tool than Facebook, it's capacity to provide B2B marketers with highly focused leads more than justifies the price. The average cost per lead on LinkedIn is $47.50 across all sectors, however, the cost varies greatly by sector. Despite this, LinkedIn generates 80% of B2B leads, with Twitter and Facebook coming in second at 13% and 7% respectively.
However, B2C marketers like Facebook, with 65% of them considering it to be the most important social media network for their business. As a tool for consumer marketing, Facebook now outperforms Twitter (10%) and LinkedIn (9%) by a wide margin. To stay ahead in the fast-paced world of B2B marketing, LinkedIn has developed a generative AI tool called AI Copy Suggestions. This service offers AI-generated ad copy suggestions to help B2B marketers engage with other companies more quickly. As a crucial network for business professionals, the platform is dedicated to remaining relevant and meeting the needs of B2B marketers.
In the battle of Facebook Vs. LinkedIn for social media marketing, the choice ultimately hinges on the nature of the business and target audience. For businesses with a broad audience or consumer-oriented products and services, Facebook’s extensive user base and sharing-centric environment make it the platform of choice. Facebook and LinkedIn are both effective platforms for social media marketing because they each offer unique advantages. By understanding their unique strengths and aligning them with your marketing objectives, businesses can harness the full potential of these platforms to effectively reach and engage their desired audience.