The most popular language learning apps in 2024?

12 Apr, 2024 | Statistics

Understanding and appreciating various cultures, viewpoints, and traditions is made possible by language, which is the basis of human communication. Speaking various languages enhances one's experiences and opens doors to many options in both the personal and professional areas in today's globalized world.

Benefits of Multilingualism

Acquiring knowledge of other languages goes beyond just picking up new vocabulary and provides valuable perspectives on diverse lifestyles and thought patterns. A growing number of people recognize the value of multilingualism, as proven by the fact that half of all people worldwide are multilingual. Being multilingual improves cognitive ability, promotes cross-cultural understanding, and opens up international job opportunities.

Studies show that employees who speak more than one language make more money and are in great demand in industries like banking, law, and hospitality. Moreover, many professionals are pursuing language training because 86% of executives think having language abilities is essential for corporate success.

Popular platforms and challenges

Language platforms are essential for language learning since they provide many courses, interactive activities, and chances to communicate with native speakers. Prominent online learning platforms such as Duolingo, Rosetta Stone, and Babbel offer adaptable, reasonably priced, and customized educational experiences catered to a range of learning preferences.

The number of installations on these platforms has increased dramatically. Duolingo has the most installations at 16.2 million, followed by Rosetta Stone at 4.0 million, LingoKids at 1.80 million, Mondly at 1.45 million, Babbel at 1.16 million, Hello Talk at 890k, Falou at 732k, and Busuu at 695k. Despite these advantages, language learners face various difficulties, the most common being those related to grammar, vocabulary development, and pronunciation.

On the other hand, technological developments in language learning are meant to solve these issues and make language learning more approachable and interesting for students everywhere. A further level of difficulty is added by the complexities of translation, which demand that students comprehend the meanings of specific words and the intricacies of meaningful communication across multiple languages.

Most language learners are between the ages of 18 and 25, which highlights the growing significance of language proficiency among young individuals. Moreover, Language learning apps witness higher retention rates than other categories, with 25% of users retaining the language by day 30. However, challenges such as grammar and pronunciation demonstrate the need for creative approaches to language instruction.

Additionally, with 1.5 billion learners, English is the most studied language in the world. Mandarin (Chinese) has 30 million learners, and Spanish has 14.5 million. In line with the diverse linguistic landscape of language learners across the globe, other widely studied languages include Arabic, French, German, Italian, Japanese, and Italian.

People now have the means to start their path of language study due to the expansion of language learning platforms and the increasing awareness of the advantages of multilingualism.

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