Top Exclusively Baseball Apparel Manufacturing Brands in 2024
Baseball has upgraded from being “America’s favorite pastime” to now being one of the most popular sports globally. This sport which is rooted in tradition for the American population has penetrated the global sports sector, loved and watched by people from all around the world.
Leading brands exclusively supplying baseball apparel
Baseball apparel does not only cater to athletes but also to fans and amateur players. This results in baseball brands focusing on providing clothing and equipment keeping comfort as a priority. As a whole, gloves and baseball mitts were the highest-selling baseball-related product with total sales being US$ 203 million in 2024. Mizuno Corporation, a Japanese Corporation specializing in baseball equipment and clothing stood first as the top supplier of baseball apparel with its annual revenue being $1.53 billion in 2024.
ZETT corporation another Japanese corporation followed with net revenue for the year 2024 amounting to $324.7 million. Baseball enjoys huge popularity in Japan with 66% of the population being avid fans of the sport. American companies such as Marucci which earned $41.5 million and Rawlings with an annual earning of $40 million boast loyal customers who help drive sales. Baseball earned $ 6.4 million in 2024 and has already earned $797,642 in revenue from 7,744 transactions in May 2025. Lastly, Akadema Inc. earned $3.8 million through sales in 2024.
Blending style and athleticism
The Baseball apparel market has seen massive adoption with the industry being worth US$ 3.5 billion in 2024. 55% of total sales taking place were through online channels. The Baseball Apparel market is hugely driven by the 18-34-year age group comprising mostly males. This segment comprised 40% of total sales by age demographic as they have greater accessibility to social media which drives their need to purchase baseball equipment and apparel.
This was followed by the 35-54 year age bracket who prefer premium merchandise and equipment due to their financial stability which drives the growth for luxury baseball apparel brands and occupies 35% of the total sales of the same. Adults over the age of 55 mostly comprise loyal fans of their favorite baseball teams and players prefer to give in to nostalgia by purchasing exclusive vintage pieces and contribute approximately 25% to the total sales of baseball clothing.
Celebrities also play an immense role in the sales of sports apparel. Due to the popularity of Japanese player Shohei Ohtani, who in 2024 signed the most expensive deal in baseball history, baseball gear sales have seen a spike of 60% with people ready to splurge on Dodgers logo caps and jerseys amounting to $510 and $150 respectively.
Global popularity of the game
Baseball is no longer restricted to only the US with which it has long been associated. Countries such as Japan, Taiwan, and South Korea are also leading in terms of popularity as these countries have organized leagues of their own with masses of baseball attendees gathering for baseball matches.
Major League Baseball which is the professional league of the US and Canada had a total attendance of 71 million at its games with the average ticket price being $37. This was followed by Japan’s Nippon Professional Baseball League boasted a total attendance amounting to 26.8 million for professional baseball matches in its 2024 season. The Korea Baseball League had the highest attendance in all its years of hosting by surpassing the 10 million mark which was possible due to the 10.7 million spectators attending 720 games in the 2024 season.
Taiwan which hosts professional baseball games under the authority of the Chinese Professional Baseball League had 2.2 million attendees in 2024. This was followed by Mexico with 11.6 million attendees and Australia with 184,958 game spectators at the Mexican League and Australian Baseball League respectively.
Conclusion
Baseball apparel serves both as leisurewear as well as clothing to show loyalty to a baseball fan’s favorite team. All in all the industry will certainly thrive with the sport now gaining international stardom. With celebrities donning baseball caps and clothing, these instances are sure to inculcate a sense of curiosity for the sport.
