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The Expanding Ecosystem of Vegan Haircare Market

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The vegan haircare market is reinventing itself with new-age formulations that suit the changing urban landscape. Social media push toward natural ingredients, growing regulatory scrutiny by regulatory bodies, and a movement toward ‘back to roots’ boosting use of local ingredients are shaping the vegan haircare market. In urban spaces, consumers show more willingness to spend on innovative products that suit their needs to address issues such as pollution and high exposure to dust. With naturally sourced approach, vegan haircare brands are making their mark in the global haircare industry.

The Expanding Ecosystem of Vegan Haircare Market

This article lists some of the major developments that occurred in the vegan haircare market in 2025-2026.

Funding Activities in Vegan Haircare Market, 2025-2026

Month & Year Company Focus Area Funding Led By Funding Size

March 2026

JiYu

Expansion in North America and clinical product development

Private and Strategic Beauty Partners

USD 6.5 Million

January 2026

&Done

Brand growth, product development, and expansion

Led by RTP Global, with Participation from All In Capital and Titan Capital

USD 3 Million

January 2026

Antinorm

Multifunctional, clean personal care with haircare line expansion

Fireside Ventures

USD 3.1 million (₹28 Crore)

December 2025

Moxie Beauty

Salon-grade clean haircare, R&D expansion, omnichannel scaling

Bessemer Venture Partners, Fireside Ventures, and Angel Investors

USD 15 Million

November 2025

Ionic Professional

Team expansion and portfolio diversification

All In Capital

USD 0.8 Million

March 2025

Pilgrim

Global ingredient-led beauty & haircare expansion

Vertex Ventures, Anicut, and others

USD 23 Million

February 2025

Plum Goodness

Science-first vegan beauty + haircare expansion

Led by A91 Partners, with Participation from Existing Investors: Unilever Ventures and Faering Capital

USD 30 Million (₹250 Crore)

Source: Secondary Research

Acquisitions in Vegan Haircare Market, 2025-2026

Month & Year Acquirer Target Deal Type

April 2026

Reliance Retail

Anomaly

Full acquisition (trademarks, IP, digital assets)

November 2025

Crown Holdings

Plantmade

Distressed acquisition (administration sale/asset takeover)

July 2025

Esselle

Facetheory

Distressed acquisition (pre-pack administration / asset purchase)

June 2025

L’Oréal

Color Wow

Acquisition agreement (professional haircare division)

June 2025

Unilever

Dr. Squatch

Acquisition

Source: Secondary Research

Global Investor Map of Vegan Haircare Market

Position Players Activity

Core Shapers

Unilever Ventures, L'Oréal, Procter & Gamble, Estée Lauder Companies

Acquire, integrate, and scale vegan/clean haircare brands; drive mass-market and premium portfolio expansion

Scaling Engines

A91 Partners, Faering Capital, Bessemer Venture Partners, L Catterton

Growth-stage funding for D2C and clean beauty brands; enable scaling, omnichannel expansion, and international entry

Early-Stage VC Builders

Fireside Ventures, DSG Consumer Partners, Titan Capital, Selva Ventures

Seed and Series A investments in indie vegan haircare brands; focus on product innovation and D2C brand creation

Corporate Venture Capital (CVC)

Henkel, L'Oréal (BOLD Ventures), Unilever

Invest in emerging vegan/clean beauty startups; acquire innovation pipelines in biotech-driven and sustainable haircare

Emerging / Adjacent Capital

Celebrity-backed funds (e.g., Cécred ecosystem), biotech ingredient investors, regional D2C funds

Fund new vegan haircare launches, bioengineered ingredient platforms, and influencer-led brands; enable early disruption cycles

 

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