The vegan haircare market is reinventing itself with new-age formulations that suit the changing urban landscape. Social media push toward natural ingredients, growing regulatory scrutiny by regulatory bodies, and a movement toward ‘back to roots’ boosting use of local ingredients are shaping the vegan haircare market. In urban spaces, consumers show more willingness to spend on innovative products that suit their needs to address issues such as pollution and high exposure to dust. With naturally sourced approach, vegan haircare brands are making their mark in the global haircare industry.
This article lists some of the major developments that occurred in the vegan haircare market in 2025-2026.
March 2026
JiYu
Expansion in North America and clinical product development
Private and Strategic Beauty Partners
USD 6.5 Million
January 2026
&Done
Brand growth, product development, and expansion
Led by RTP Global, with Participation from All In Capital and Titan Capital
USD 3 Million
Antinorm
Multifunctional, clean personal care with haircare line expansion
Fireside Ventures
USD 3.1 million (₹28 Crore)
December 2025
Moxie Beauty
Salon-grade clean haircare, R&D expansion, omnichannel scaling
Bessemer Venture Partners, Fireside Ventures, and Angel Investors
USD 15 Million
November 2025
Ionic Professional
Team expansion and portfolio diversification
All In Capital
USD 0.8 Million
March 2025
Pilgrim
Global ingredient-led beauty & haircare expansion
Vertex Ventures, Anicut, and others
USD 23 Million
February 2025
Plum Goodness
Science-first vegan beauty + haircare expansion
Led by A91 Partners, with Participation from Existing Investors: Unilever Ventures and Faering Capital
USD 30 Million (₹250 Crore)
Source: Secondary Research
April 2026
Reliance Retail
Anomaly
Full acquisition (trademarks, IP, digital assets)
Crown Holdings
Plantmade
Distressed acquisition (administration sale/asset takeover)
July 2025
Esselle
Facetheory
Distressed acquisition (pre-pack administration / asset purchase)
June 2025
L’Oréal
Color Wow
Acquisition agreement (professional haircare division)
Unilever
Dr. Squatch
Acquisition
Core Shapers
Unilever Ventures, L'Oréal, Procter & Gamble, Estée Lauder Companies
Acquire, integrate, and scale vegan/clean haircare brands; drive mass-market and premium portfolio expansion
Scaling Engines
A91 Partners, Faering Capital, Bessemer Venture Partners, L Catterton
Growth-stage funding for D2C and clean beauty brands; enable scaling, omnichannel expansion, and international entry
Early-Stage VC Builders
Fireside Ventures, DSG Consumer Partners, Titan Capital, Selva Ventures
Seed and Series A investments in indie vegan haircare brands; focus on product innovation and D2C brand creation
Corporate Venture Capital (CVC)
Henkel, L'Oréal (BOLD Ventures), Unilever
Invest in emerging vegan/clean beauty startups; acquire innovation pipelines in biotech-driven and sustainable haircare
Emerging / Adjacent Capital
Celebrity-backed funds (e.g., Cécred ecosystem), biotech ingredient investors, regional D2C funds
Fund new vegan haircare launches, bioengineered ingredient platforms, and influencer-led brands; enable early disruption cycles
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