The vegan haircare market is reinventing itself with new-age formulations that suit the changing urban landscape. Social media push toward natural ingredients, growing regulatory scrutiny by regulatory bodies, and a movement toward ‘back to roots’ boosting use of local ingredients are shaping the vegan haircare market. In urban spaces, consumers show more willingness to spend on innovative products that suit their needs to address issues such as pollution and high exposure to dust. With naturally sourced approach, vegan haircare brands are making their mark in the global haircare industry.
This article lists some of the major developments that occurred in the vegan haircare market in 2025-2026.
| Month & Year | Company | Focus Area | Funding Led By | Funding Size |
|---|---|---|---|---|
|
March 2026 |
JiYu |
Expansion in North America and clinical product development |
Private and Strategic Beauty Partners |
USD 6.5 Million |
|
January 2026 |
&Done |
Brand growth, product development, and expansion |
Led by RTP Global, with Participation from All In Capital and Titan Capital |
USD 3 Million |
|
January 2026 |
Antinorm |
Multifunctional, clean personal care with haircare line expansion |
Fireside Ventures |
USD 3.1 million (₹28 Crore) |
|
December 2025 |
Moxie Beauty |
Salon-grade clean haircare, R&D expansion, omnichannel scaling |
Bessemer Venture Partners, Fireside Ventures, and Angel Investors |
USD 15 Million |
|
November 2025 |
Ionic Professional |
Team expansion and portfolio diversification |
All In Capital |
USD 0.8 Million |
|
March 2025 |
Pilgrim |
Global ingredient-led beauty & haircare expansion |
Vertex Ventures, Anicut, and others |
USD 23 Million |
|
February 2025 |
Plum Goodness |
Science-first vegan beauty + haircare expansion |
Led by A91 Partners, with Participation from Existing Investors: Unilever Ventures and Faering Capital |
USD 30 Million (₹250 Crore) |
Source: Secondary Research
| Month & Year | Acquirer | Target | Deal Type |
|---|---|---|---|
|
April 2026 |
Reliance Retail |
Anomaly |
Full acquisition (trademarks, IP, digital assets) |
|
November 2025 |
Crown Holdings |
Plantmade |
Distressed acquisition (administration sale/asset takeover) |
|
July 2025 |
Esselle |
Facetheory |
Distressed acquisition (pre-pack administration / asset purchase) |
|
June 2025 |
L’Oréal |
Color Wow |
Acquisition agreement (professional haircare division) |
|
June 2025 |
Unilever |
Dr. Squatch |
Acquisition |
Source: Secondary Research
| Position | Players | Activity |
|---|---|---|
|
Core Shapers |
Unilever Ventures, L'Oréal, Procter & Gamble, Estée Lauder Companies |
Acquire, integrate, and scale vegan/clean haircare brands; drive mass-market and premium portfolio expansion |
|
Scaling Engines |
A91 Partners, Faering Capital, Bessemer Venture Partners, L Catterton |
Growth-stage funding for D2C and clean beauty brands; enable scaling, omnichannel expansion, and international entry |
|
Early-Stage VC Builders |
Fireside Ventures, DSG Consumer Partners, Titan Capital, Selva Ventures |
Seed and Series A investments in indie vegan haircare brands; focus on product innovation and D2C brand creation |
|
Corporate Venture Capital (CVC) |
Henkel, L'Oréal (BOLD Ventures), Unilever |
Invest in emerging vegan/clean beauty startups; acquire innovation pipelines in biotech-driven and sustainable haircare |
|
Emerging / Adjacent Capital |
Celebrity-backed funds (e.g., Cécred ecosystem), biotech ingredient investors, regional D2C funds |
Fund new vegan haircare launches, bioengineered ingredient platforms, and influencer-led brands; enable early disruption cycles |