Asia-Pacific Region Exhibiting the Fastest Growth in the Global Pregnancy Tracking Application Market

Introduction

The global pregnancy tracking application market is witnessing a surge in managing pregnancy, tracking fertility, and providing parenting solutions to customers. This platform deliberately offers its software services on the Android system and iOS. The utilization of this software has enabled the reduction of complications in pregnancies, maternal, and infant mortality rates. Additionally, its easy availability of proficient information has eased this phase for working women and significantly aided in reducing teenage pregnancies. However, data security and integrity are some of the factors that restrain the growth of the market due to the non-compliance of some applications with the Health Insurance Portability and Accountability Act (HIPAA).

Key Highlights

• prevalence of PCOS has bolstered market growth
• The pregnancy tracking segment holds the highest market share
• The android system segment holds the largest market share on account of its easy availability
• North America leads the market, as the region is backed by the presence of prominent players
• Asia-Pacific to exhibit the fastest growth due to rising population, rapid digitalization, and favorable government regulations

Competitive Players

1. Everyday Health (the U.S.)
2. Ovia Health (the U.S.)
3. The Knot (the U.S.)
4. Fehners Software (the U.K.)
5. Nighp Software (China)
6. Ovuline (the U.S.)
7. Hello Baby (the U.S.)
8. Web MD (the U.S.)
9. Baby Center (the U.S.)
10. Med ART Studios (the U.S.)
11. Smiling Mind (Australia)
12. Glow (the U.S.).

Recent Developments

• June 2023 - The state of Rajasthan introduced the first-of-its-kind mobile monitoring app for tracking the health services provided to pregnant and childless individuals. The app will be used by more than 53,000 Accredited Social Health Activists (ASHAs) in the state. This is to inform the ASHA workers of the current situation regarding the available health facilities to women and children," stated Parsadi Lal Meena, the minister of health. All pregnant women and children will have their vaccination schedules with them.
• October 2023 - The University of Leicester and the local hospital trust launched a new pregnancy app specifically for South Asian women in Leicestershire. Six languages are available for women to receive information about their pregnancy through the free Janam app. It also makes use of visual aids like movies and diagrams to show medical procedures and treatments. The app is intended to empower patients to make knowledgeable decisions about their pregnancies, deliveries, and postpartum care.

Segmentation

1. By Solution
   1. Fertility Tracking
   2. Pregnancy Tracking
   3. Parenting Solutions
2. By Deployment Type
   1. Android System 
   2. iOS Systems
3. By Applications
   1. Private Users 
   2. Commercial Users