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Animal Growth Promoter Market

Animal Growth Promoter Market: Information by Type (Probiotics, Prebiotics, Phytogenics, and Acidifiers), Animal Type (Ruminant, Poultry, and Aquaculture), and Regions—Forecast Till 2031

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Market Overview

The global animal growth promoter market size was valued at USD 19.82 billion in 2022. It is expected to reach USD 31.83 billion by 2031, growing at a CAGR of 5.4% during the forecast period (2023–2031).


  • The probiotics segment is the highest contributor to the market by type.
  • The poultry segment is the highest contributor to the market by animal type. 
  • Asia-Pacific is the most significant revenue contributor by region.

Animal nutrition may include administering or using chemicals that stimulate animal development and improve performance. These substances are used because they increase the consumption of animal feed. As a result, intestinal nutrition absorption is improved by growth promoters and performance enhancers for animals. Most livestock-related companies worldwide aim to boost feed conversion efficiency into food products without taking on many risks. Animal performance enhancers and growth promoters with enhanced efficacy and reduced toxicity can help. The Food and Agriculture Organization of the United Nations (FAO) reported in 2017 that the United States had 93,7 million cattle. Due to the expanding animal population and the increased demand for animals and animal-derived products, the need for these goods has increased.

Market Snapshot

market snapshot
Base Year
: 2022
Study Period
: 2021-2031
: 5.4 %
Fastest Growing Market
: Europe
Largest Market
: Asia Pacific
Market Size
: USD 31.83 billion by 2031
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Market Dynamics

Global Animal Growth Promoter Market Drivers

Accelerating Industrialization of the Livestock Industry

The World Bank estimates that industrialized meat production grows six times faster than conventional meat production techniques. A shift toward landless meat production facilities is seen with the expansion of meat mass production. To increase meat production while using less land, the meat production industry is moving toward consolidation, particularly in developed regions like the United States and Europe. For instance, concentrated animal feed operations (CAFO) have increased significantly over the past ten years in the United States. With the assistance of the government and other financial institutions, comparable models are gaining popularity in other parts of the world.

The industrialization strategy adopted by the livestock industry over the past fifty years has been primarily responsible for the significant increase in global livestock production. While chicken meat production has increased tenfold, beef production has more than doubled. Animals raised in feedlots spend most of the year indoors. They are given compound feed, growth promoters, and other feed additives to accelerate their growth and provide necessary nutrients. Due to this factor, the market for growth promoters is driven by an increase in the demand for and consumption of compound feed.

Improving Compound Feed Production

The most considerable portion of the world's compound feed production in 2020 was produced in Asia-Pacific. China, India, and Japan are just a few of the top feed-producing nations in the area. Developing nations consume large amounts of meat at much lower percentages of their GDP than industrialized countries because of dietary preferences and rising disposable incomes. The market for animal growth promoters in these areas is being driven by higher compound feed production due to this scenario. Thus, it is anticipated that a ready need for growth promoters will be created by higher production of compound feed globally.

Global Animal Growth Promoter Market Restraints

Difficult Regulatory Conditions

Animal growth promoters are primarily used as additives and supplements to increase the weight and vigor of animals and promote faster growth. Since growth promoters directly lower the cost of producing meat, they have emerged as the best option in industrialized livestock production. The biggest obstacles to the growth promoter industry are regulations, particularly problematic in the industrialized parts of Europe and North America. In most nations, feedstuff regulations apply to producing animal growth promoters, feed, and feed additives. The regulatory environment is becoming more and more strict. For instance, using antibiotics to promote animal growth has been prohibited in the United States for the past ten years.

Animal proteins had been banned from being used in aquafeed in Europe. The producers of animal growth promoters must abide by strict rules relating to national and regional health and safety for their products to be approved in developed countries due to the disparities in regulations in the various regions. This factor has ultimately impacted the price of the finished goods. Existing growth promoters need help as a result of these regulatory initiatives. Due to regulatory uncertainty across different geographies, developing newer products in this market segment is expensive.

Global Animal Growth Promoter Market Opportunities

Reduced Overall Feed Costs

At the farmer level, there is much room for reducing feed costs overall. There is potential to lower feed costs for individual farmers because the price of feed additives, such as growth promoters, plays a significant role in the price of compound feed as a whole. Animal growth promoter businesses are actively looking for new strategies to lower feed costs. One strategy companies use to cut costs is optimizing their production systems. The price of primary raw materials like maize and soybeans, as well as primary processed materials like fish oil, fishmeal, fats, and similar goods, affects the inputs to the animal growth promoter industry.

Depending on their annual requirement for these commodities, businesses are increasingly entering forwarding agreements with suppliers. Companies in the animal growth promoter industry can negotiate more effectively with feed mills and feed additives like growth promoters consumers by lowering production costs. This is particularly useful for additives like probiotics, prebiotics, vitamins, minerals, growth regulators, and other substances where there is much room for advancement in production techniques to reduce costs. Due to intense competition in the market, businesses are passing on savings from increased cost efficiencies to their direct customers, which benefits the entire value chain of animal nutrition products.

Segmental Analysis

The global animal growth promoter market is segmented by type and animal type.

Based on type, the global animal growth promoter market is bifurcated into probiotics, prebiotics, phytogenics, and acidifiers.

The probiotics segment is the highest contributor to the market and is expected to grow at a CAGR of 5.6% during the forecast period. Animal breeders are looking for new growth promoters based on production performance, health, and quality due to the rise in demand for animal protein consumption and the restrictions on the use of antibiotics as growth promoters. The incidence of digestive disturbances in poultry has increased since the ban on antibiotic growth promoters (AGPs). As a result, probiotic bacteria strains that protect the gut against pathogenic bacteria and support the maintenance of healthy levels of good bacteria in the gastrointestinal tract are increasingly being added to poultry feed. One of the most widely used probiotics, Lactobacillus, has been shown to enhance pigs' growth performance, feed conversion efficiency, nutrient utilization, intestinal microbiota, gut health, and immune system regulation. As a result, the use of probiotics growth promoters in the livestock industry has seen tremendous market growth due to consumer demand for animal protein and the pressure producers have felt to sustain livestock productivity. 

Acidifiers like lactic acid, formic acid, propionic acid, and fumaric acid have antimicrobial properties that prevent food from spoiling and improve hygiene by inhibiting the growth of bacteria and molds. Organic acids have been used in pig production for decades because they boost growth efficiency. Organic acids promote growth throughout the pig's life cycle. The European Green Deal Farm to Fork strategy would cut EU antimicrobial sales for farm animals by 50% by 2030. This would hinder antimicrobial development. Acidifiers reduce the risk of microbial contamination by reducing the growth of pathogenic bacteria (like Salmonella spp.) in animal feed. These substances are becoming more critical for food safety, causing a slight increase in the forecast period.

Based on animal type, the global animal growth promoter market is bifurcated into ruminant, poultry, swine, and aquaculture.

The poultry segment is the highest contributor to the market and is expected to grow at a CAGR of 5.8% during the forecast period. Synbiotics are mixtures of probiotics and prebiotics, primarily other growth-promoting substances. When combined, they affect the digestive tract's health, digestibility, and broiler performance. Probiotics, prebiotics, enzymes, acidifiers, antioxidants, and phytogenic substances, among others, are used as growth promoters as well. It is well-known that adding these growth promoters helps broiler chickens gain weight. Due to the change in consumer consumption patterns for chicken meat and eggs, the need for these growth promoters has increased to enhance and improve poultry performance. As a result, demand for poultry growth promoters will likely increase over the forecast period.

Probiotics, including lactic acid-producing bacteria (Spp. Lactobacillus and Streptococci), lactic acid-using bacteria, or other microorganisms, have been shown to have positive effects on the hosts. The aspergillus and saccharomyces yeast products increase milk yield, fat, and protein content. Probiotics, in particular, are found to be particularly effective as growth promoters. As a result, it is anticipated that the ruminant segment of the market under study will experience significant growth over the years.

Regional Analysis

The animal growth promoter market is segmented by regions: North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.

Asia-Pacific Dominates the Global Market

Asia-Pacific is the most significant revenue contributor and is expected to grow at a CAGR of 5.8% during the forecast period. China is the region's largest and most influential pork consumer, serving as the primary impetus for the nation's meat production. Due to its growing population, China consumes double the meat Americans consume. Since Hong Kong has the highest per-capita meat consumption in Asia, there is a high demand for animal growth promoters. With a market share of more than 50%, China is the world's largest producer of pork meat. China's disorganized fish-producing industry presents an enormous opportunity for the aquaculture industry. Due to the factors above, the market for animal growth promoters is anticipated to expand during the forecast period. The expansion of the animal growth promoter market in China is primarily driven by urbanization, domestic meat demand, and export opportunities.

Europe is expected to grow at a CAGR of 4.9% during the forecast period. Spain is the world's second-largest producer of animal meat, with a sizeable market share in the production of pig meat. Since the demand from developing nations like Algeria, Libya, and Lebanon has increased, so has the demand for the production of pigs and cattle. Also contributing to the growth rate of cattle production over the past few years is the reasonable cost of cattle feed. The nation's animal slaughter rate has gone up, which has increased demand for animal feed and, in turn, animal growth promoters. Prebiotics, probiotics, yeast products, and enzymes are some examples of animal growth promoters in greater demand due to the high production of livestock. Animals are given antibiotics for the prevention of disease and the promotion of growth. As a result, the key factors propelling the animal growth promoter market in the nation are consumer preferences and awareness, as well as growing concerns about the overuse of antibiotics.

In North America, Numerous studies showed that adding acidifiers to broiler diets improved growth performance, decreased disease incidence, and solved management issues. Additionally, it has been demonstrated that adding weak organic acids like formic, fumaric, propionic, lactic, and sorbic to poultry diets can reduce pathogen colonization and the production of toxic byproducts, increase the digestibility of protein and Ca, P, Mg, and Zn, and act as substrates for intermediary metabolism. As there is a lot of demand, there are many players operating all over the nation. Companies are heavily investing in product innovation to meet the increased demand. For instance, Kemin Industries introduced VANNIX C4 for the nation's poultry industry in January 2020. It combines phytogenics and probiotics to lessen the effect of enteric challenges on poultry performance. Therefore, introducing new products will impede market expansion in the following years.

Brazilian consumers are consuming and exporting more meat, and there is a growing consciousness about the quality of meat and dairy products. These factors are driving the market for animal growth promoters in Brazil. The industrialization of meat production is also fueling the demand for growth promoters in the nation. The main demand-driving factors in the market are the rising demand for meat products, the expansion of the processed meat industry, and the rise in meat exports. Due to rising meat consumption in the nation and opportunities for meat export, the feed industry is one of Brazil's fastest-growing sectors. The Brazilian market for animal growth promoters has a lot of leverage thanks to the promising outlook for the crop industry and the high demand for compound feed from the livestock sector. Therefore, it is anticipated that the rising demand for meat from animals and the expansion of research into growth promoters will propel the market under study during the forecast period.

South Africa holds a significant marketplace. The demand for and production of livestock products, the rise in population and consumption levels, and urbanization are the main drivers of the steady growth of the South African animal growth promoter market. One of the main issues in the South African market is the rise in raw material costs, higher production, and industry management costs. The price of feed has fluctuated over time for several reasons. This has caused the market to search for substitutes to produce better feeds. Thus, this promotes the market under study's growth. In intensive livestock production systems, animal growth promoters are essential. The rapid expansion of these systems in South Africa, where labor is in short supply and land is abundant, is encouraging for the market there that has been researched.

In the past ten years, various growth promoters, such as antibiotics, have been crucial in the growth of intensive and industrialized livestock production. The country's increasingly intensive livestock production practices are accelerating the market for animal growth promoters. Thus, it is anticipated that the market will grow during the forecast period due to rising urbanization and expanding intensive livestock production systems.

Animal Growth Promoter Market Regional Analysis
Regional Growth Insights Download Free Sample

Top Key Players of Animal Growth Promoter Market

  1. DSM
  2. Cargill Inc.
  3. Elanco Animal Health Inc
  4. Zoetis Inc
  5. Alltech Inc
  6. Bluestar Adisseo
  7. Kemin Industries Inc
  8. Guangdong VTR Bio-Tech Co. Ltd
  9. Dupont De Nemours Inc
  10. Novozymes A/S
  11. Lotus Minechem Resources Pvt. Ltd
  12. Biomin GmbH
  13. Novus International Inc
  14. BASF SE
  15. Hansen Holding A/S

Report Scope

Report Metric Details
CAGR 5.4%
Forecast Period 2023-2031
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered
  1. By Type
    1. Probiotics
    2. Prebiotics
    3. Phytogenics
    4. Acidifiers
  2. By Animal Type
    1. Ruminant
    2. Poultry
    3. Swine
    4. Aquaculture
Geographies Covered
  • North America
  • Europe
  • APAC
  • Middle East and Africa

Recent Developments

  • November 2022- At a ceremony held in Hanoi, Cargill and CARE International signed a Memorandum of Understanding (MoU) for a two-year program called "She Thrives." By providing farmers and producers with the tools and resources they need to improve their livelihoods sustainably, the "She Thrives" initiative seeks to enhance sustainable living conditions for rural smallholders, particularly women and members of ethnic minorities from Vietnam's Dak Lak province.
  • September 2022- Zoetis reported that its acquisition of Jurox, a significant livestock and companion animal product supplier, had been completed.

Animal Growth Promoter Market Segmentation

By Type

  • Probiotics
  • Prebiotics
  • Phytogenics
  • Acidifiers

By Animal Type

  • Ruminant
  • Poultry
  • Swine
  • Aquaculture

By Regions

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • The Middle East and Africa

Frequently Asked Questions (FAQs)

What is the market size of animal growth promoter?
The global market size was valued at USD 19.82 billion in 2022.
Reduced complete feed costs is one of the key opportunity in the market.
The global market growing at a CAGR of 5.4% from (2023–2031).
Key verticals adopting animal growth promoter include: - DSM, Cargill Inc., Elanco Animal Health Inc, Zoetis Inc, Alltech Inc, Bluestar Adisseo, Kemin Industries Inc, Guangdong VTR Bio-Tech Co. Ltd, Dupont De Nemours Inc, Novozymes A/S.
The poultry segment is the leading segment for the market during the forecast period.
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