Probiotics Market Size, Share & Trends Analysis Report By Product (Probiotic Food and Beverages,, Probiotic Dietary Supplements, Animal Feed Probiotics), By Ingredients (Bacteria, Yeast), By End-User (Human Probiotics, Animal Probiotics), By Distribution (Hypermarkets/Supermarkets, Pharmacies/Drug stores, Specialty Stores, Online Stores) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2024-2032

Market Overview

The Global Probiotics Market size was valued at USD 58.77 billion in 2021, and It is expected to reach USD 110.81 billion by 2030, growing at a CAGR of 7.3% during the forecast period (2022–2030). The market driver across the forecast is rising consumer demand for dietary supplements. Consumer interest in health products is rising in the Asia-Pacific area as a result of increased awareness of exercise and maintaining good digestive health.

Probiotics are microbial organisms, such as bacteria and yeast that promote intestinal flora health in humans and animals. Probiotics stimulate the body's natural digestive juices and enzymes to ensure proper digestive system function and may be ingested or taken as supplements. Probiotics also protect healthy organisms from potentially dangerous ones. Products containing probiotics are now used to identify and treat neurological disorders, digestive problems, and mental illnesses. They also help to reduce pathogens in the body, boost the human immune system, and shield proteins and lipids from oxidative damage.

Market Dynamics

Global Probiotics Market Drivers

Growing Consumer Demand for Dietary Supplements

Micronutrients are essential for human health and general nutrition. The advantages of nutrition for preserving overall health have been the subject of much ongoing research published in prestigious scientific journals. However, due to lifestyle and eating habits changes, consumers worldwide still have trouble getting the recommended amounts of nutrition. A significant public health concern is the low intake of micronutrients, which makes people more susceptible to illnesses and infections. As a result of growing awareness of this, more people are taking dietary supplements to support their overall health.

Probiotics found in dietary supplements can also help treat bacterial infections in women. The demand for probiotics in dietary supplements is anticipated to soar during the forecasted period due to the growing older population, which creates a significant demand for supplements supporting immunity and digestive health, the lack of a balanced diet among millennials, and the shifting focus on weight management solutions.

Improved Probiotics Demand from the Animal Food Industry

Consumer diets are currently more diverse due to the rising demand for high-quality protein. In addition to offering high-quality protein, livestock products are significant sources of vital micronutrients. Antibiotics have historically been used at the remedial level to help animals fight microbial infections and subsequently deliver improved performance and profitability. Still, concerns about its detrimental impact on the entire food chain predominate. The EU has already outlawed the use of antibiotics as growth promoters in the animal feed industry. As a result, farmers and breeders are searching for alternatives that will improve the efficiency and output of their animals while reducing their adverse environmental effects and maintaining their profit margins. Probiotics in animal feed help maintain the microbial flora in the intestinal tract and improve resistance to pathogens in animals like poultry, swine, aquaculture, ruminants, and others. Probiotics have thus been widely accepted in the feed industry as a viable alternative to antibiotics for the welfare of animals.

Global Probiotics Market Restraints

Less Reliance on Probiotics in High-Potential Countries

Probiotics suppliers have not been able to demonstrate a significant presence or penetration in non-metro cities despite targeting sizable potential markets (developing markets). Only urban metropolises in developing nations like India offer these supplements. Similar market conditions can be found in other well-known developing nations. Despite a solid cultural integration with food products containing probiotics, medical professionals in these nations are not aware of the advantages of probiotic supplements.

The probiotic supplement industry's ability to grow to its full potential is constrained by medical professionals' limited understanding and awareness and the low penetration of probiotic products across larger non-urban clusters. In these nations, healthcare spending per person and consumer purchasing power is rising annually, opening up a potential probiotic supplier and manufacturer market. Over 60% of people live in rural areas in developing nations, and the lack of probiotics on the shelves of grocery stores and pharmacies threatens to limit the market's expansion.

Global Probiotics Market Opportunities

Growing Popularity in Developed Economies

The demand for probiotics in developed economies has increased due to shifting consumer attitudes toward probiotic consumption, which is driving growth in the global probiotics market. The market for probiotics components has continued to grow as consumers become more aware of the value of probiotics in maintaining a healthy gut and immune system. Developed nations like the US and Canada make these products available in grocery stores, pharmacies, and health food stores to attract potential customers. The public demand for probiotics in developed economies has been driven primarily by consumer awareness of the health benefits linked to the consumption of probiotics products over the forecast period.

Regional Analysis

By region, the global probiotics market is segmented into North America, Europe, Asia-Pacific, Central and South America, and the Middle East and Africa.

Asia-Pacific Dominates the Global Market 

Asia-Pacific is the most significant shareholder in the global probiotics market and is expected to grow at a CAGR of 7.6% during the forecast period. Due to growing awareness of fitness and maintaining good digestive health, consumers in this region are becoming more and more interested in health products. The primary drivers of the probiotics market's growth are rising disposable incomes, an improving standard of living, and a growing acceptance of functional foods. Manufacturers' production of traditional probiotic products in the form of capsules, tablets, and sachets is expected to support the market's expansion. The major market players are also concentrating on diversifying their product lines by releasing new products and spending much money on developing live microorganism strains.

Europe is expected to grow at a CAGR of 6.9%, generating USD 23,983.7 million during the forecast period. An early and significant barrier to market expansion was the lack of a health claim on the label. However, new labeling regulations for the use of the term "probiotic" on dietary supplement labels were released by Denmark, the Netherlands, and Poland. This aided consumers in making knowledgeable decisions and increasing their trust in probiotics, which is anticipated to eventually fuel market expansion in Europe. Rising obesity, an aging population, and lactose intolerance primarily drive the region's growing demand for functional foods and beverages. In addition, factors like rising disposable incomes, fitness fads, and worries about probiotics being added to animal feed to improve animal health are the main drivers of market expansion.

North America is one of the primary regional markets for probiotics because the region's developed economies, like the U.S. and Canada, have a superior market penetration. An expanding consumer base is the primary driver of probiotic consumption in developing nations like Mexico. The region's main market expansion drivers are an increase in disposable income and growing awareness of healthy lifestyles. Additionally, due to the health advantages of the functional foods sold in this segment, food and beverage products are the market leader in North America. Probiotic products made without dairy are becoming increasingly popular as consumers demand products without lactose. Poor eating practices, a high intake of processed foods, and digestive problems are all too standard in the area. To address these issues, food products containing probiotics are becoming increasingly popular, which is expected to boost the probiotics market over the forecast period.

The primary factors driving the probiotics market in Central and South America are the rising preference for healthy eating, the successful digitization in many industries, including pharmaceuticals, food and beverages, and the rising penetration of online product delivery services. Consumer awareness of probiotics and the shifting trend toward health and wellness promote market expansion in the area. Due to poor lifestyle choices and a high intake of processed foods, stress, obesity, cholesterol, colon cancer, poor eyesight, intestinal irregularity, and aging are the primary health concerns in the region. The probiotics market in the region is also expanding due to health authorities' recommendations for probiotic supplements and a nutritional diet that help people overcome these health problems.

The growing interest in fitness and health, particularly among young people in the Middle East and Africa, is fueling the expansion of the probiotic market in those countries. Probiotics are becoming more popular among consumers to mitigate the adverse effects of their irregular eating habits and prevent diseases brought on by an unhealthy lifestyle. The gulf nations are fresh markets for probiotic-based goods, providing established and emerging market players with chances to grow their operations. Probiotics have been added to animal feed due to rising meat and meat-based product consumption in the Middle East and Africa and the risk of animal-borne diseases. The region's animal husbandry sector is primarily concerned with maintaining the health and cleanliness of livestock to raise the caliber of meat offered to consumers.

Segmental Analysis

The global probiotics market is segmented by product, ingredient, end-user, and distribution.

By Product Analysis

Based on the product, the global market is bifurcated into probiotic food and beverages, probiotic dietary supplements, and animal feed probiotics.

The probiotic food and beverages segment is the highest contributor to the market and is expected to grow at a CAGR of 7.2% during the forecast period. Consumers have been encouraged to choose probiotic functional foods due to growing health concerns and problems like obesity, digestive problems, and diabetes. Future foods widely accepted by consumers are probiotic food and beverage products. Microorganisms known as probiotics have the potential to support the human immune system and prevent infections. Probiotics have become more popular among consumers as a remedy for health problems due to rising disposable incomes and increased awareness of the need to improve the standard of living. Due to the rising demand for immunity boosters, food and beverage manufacturers are concentrating on creating various products with probiotic strains.

Increased interest in wellness programs due to rising health problems like high blood pressure, unhealthy lifestyles, obesity, and poor diet is likely to support the market for probiotic dietary supplements. These supplements aid in the development of a robust immune system to combat breast cancer, dental decay, and several gastrointestinal diseases. Additionally, many Americans, both adults and children, include one or more dietary supplements to meet the need for specific nutrients and improve their health. The market is expanding favorably due to the rising demand for preventive medications caused by digestive problems that middle-aged and infants are experiencing.

By Ingredients Analysis

Based on ingredients, the global market is bifurcated bacteria and yeast.

The bacteria segment owns the highest market share and is expected to grow at a CAGR of 7.4% during the forecast period. Healthy intestinal microbiota requires probiotic bacteria to fight intestinal infections, flatulence, and diarrhea. Probiotic products' quality is determined by the bacteria they inhibit because they must adhere to numerous government regulations to be sold on the market. Animals and humans both benefit from probiotics because they reduce colon cancer risk and absorb aflatoxin. In addition, probiotics prevent bacterial infections that cause bowel, respiratory, urinary, oral, and other diseases. Functional foods, probiotics in developing nations, and rising disposable incomes drive the market's growth.

Saccharomyces boulardii, a yeast strain first discovered a century ago, is a well-known probiotic yeast suitable for the gut microenvironment because it differs phenotypically from Saccharomyces cerevisiae. It can also be applied to humans as a biotherapeutic. It is typically applied to treat digestive tract (GI) disorders. Studies have discovered that several genome engineering tools for Saccharomyces cerevisiae can be applied to Saccharomyces boulardii to improve its probiotic properties. Several clinical trials have confirmed its efficacy as a probiotic. In addition to having some advantages over probiotics made from bacteria, probiotic yeast is also effective in treating various types of diarrhea, gastric acidity, and intestinal manifestations.

By End-User Analysis

Based on end-user, the global market is bifurcated into human probiotics and animal probiotics.

The human probiotics segment is the highest contributor to the market and is expected to grow at a CAGR of 7.2% during the forecast period. The human-microbiome superorganism is a unique reservoir for microbes in the body, which help maintain human health. These microbes are resistant to antibiotics and medications. Medication efficacy has declined, which is costly and inconvenient. Thus, modern health benefits require a simple, affordable, open-minded, and intrinsic approach. Probiotics stimulate and modulate the human immune response by interacting with specific genes inside and outside the host intestinal tract, resulting in remarkable results against various enteric pathogens. Thus, probiotics regulate fat storage and intestinal angiogenesis.

Probiotics have become more widely used in farm animals' feeds over the past few years. The use of probiotics in animal feed has produced astounding results in terms of improved digestion, immune function, and animal performance. Probiotic microorganisms can produce positive health effects when fed in the right amounts. As a result, many probiotics contain a variety of organisms, including yeast and fungus strains, for maximum efficacy. Due to inadequate information regarding the use of probiotics for livestock, many regions have shortages of animal feed probiotics. Additionally, the pandemic lockdown restricted the movement of vehicles carrying livestock, feed, and feed ingredients. This damaged business operations and led to the slowing down or shutdown of production facilities, which hurt the demand for animal feed probiotics.

By Distribution Analysis

Based on distribution, the global market is bifurcated into hypermarkets/supermarkets, pharmacies/drug stores, specialty stores, and online stores.

The hypermarkets/supermarkets segment owns the highest market share and is expected to grow at a CAGR of 6.6% during the forecast period. Supermarkets and hypermarkets are enormous retail establishments that typically provide a variety of product categories under one roof. Supermarkets are positioned close to residential areas to make it convenient for customers. However, most supermarket chains are opening new locations outside the city due to the lack of plots near populated areas.

Specialty stores are retail establishments that sell a single brand or product. One significant advantage of specialty stores is that they concentrate on particular goods. By sharing their knowledge of the specified specialty stores, they help establish the store's reputation by equipping the staff with expertise in the available range of goods. However, there is a lack of variety in the products because the store can only keep a particular group of products; as a result, it does not draw in many customers. These stores have recently shown to be beneficial because they can carry a variety of probiotic products, including vitamins and supplements, weight management probiotics, family health, herbal, homeopathic, and personal and home care.

Impact of covid-19

Recent Developments

• September 2022- A product with live bacteria that supports the skin microbiome and can naturally improve skin health was created in partnership with BioGaia and Skinome.
• October 2022- Kerry Group, the world’s top taste and nutrition company, and the Irish charity Concern Worldwide recently announced a four-year partnership to improve the lives of 46,000 people in Kenya by giving them access to climate-smart agricultural methods.