Aromatherapy Diffusers Market Size, Share & Trends Analysis Report By Type (Electric, Non-Electric), By Product Type (Essential Oil, Carrier Oil, Blended Oil, Equipment), By Distribution Channel (B2B, B2C, Online Retail), By End-User (Residential, Commercial) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2023-2031

Market Overview

The global aromatherapy diffusers market size was valued at USD 1.69 billion in 2022 and is projected to reach a value of USD 3.64 billion by 2031, registering a CAGR of 8.90% during the forecast period 2023-2031.

Aromatherapy diffusers have gained traction in recent years owing to the surging importance of a healthy lifestyle and aromatherapy globally. Changing consumer lifestyles and increasing spending of individuals are prominent factors driving the demand for diffusers. Aromatherapy is gaining momentum in the medical industry for its uses in various applications, comprising pain relief, increasing cognitive function, and mood enhancement.

The availability of a vast number of essential oils with healing properties and increasing consumer spending on spa treatments and luxury vacations are anticipated to impact aromatherapy diffusers' consumption positively. Spa centers are considered the largest consumers of aromatherapy diffusers as they help create an ideal and soothing environment.

Figures recorded by the Global Wellness Institute revealed that medical tourism was valued at USD 50–60 billion in 2017, among which spa tourism represents over 41%. Strong spa industry growth is projected to drive the demand for aromatherapy diffusers globally. Moreover, individuals in colder areas are adopting water-based aromatherapy diffusers to help humidify the dry air. Apart from this, rapid urbanization and the tremendous growth of e-commerce are boosting the demand for aromatherapy diffusers in the global market.

Market Dynamics

Global aromatherapy diffusers market drivers

Technologically advancement in aromatherapy diffusers

The evolution of electric diffusers and rising demand for diffusers have encouraged players to introduce innovative products. In line with this, companies are integrating IoT and AI technologies in aromatherapy diffusers to make them suitable for smart homes. The innovative Wi-Fi-enabled essential oil diffusers with large capacities and compatibility with Amazon's Alexa and Google Assistant enable individuals to control and monitor the device from their phones.

The aromatherapy diffuser providers offer speaker and light functions for soothing and relaxing sounds to enhance the customer experience. Along with the large capacities of the diffusers, the key players are also focusing on the aesthetic of the aromatherapy diffusers, specifically designed for residential purposes. Consumers are adopting these bright and aesthetic diffusers as they blend easily with other gadgets and have similar water capacities, further driving market growth.

Reducing chemical levels in the air

Globally, there is a surge in smartphone demand due to the high internet proliferation rate. The upward growth in e-commerce websites and social media has surged the demand for aromatherapy and spa treatments. Using aromatherapy diffusers at home to soothe the environment and curb the foul smell accelerates the demand for essential oils. Fragrance diffusers help deodorize the home and create a calm ambiance. Using different varieties of essential oils for a stress-free environment is building a platform for market growth.

Aromatherapy diffusers also combat the micro-organisms and help reduce chemical levels in the air, further increasing their demand for in-home usage. Consumers across the globe are leading fast-paced life, significantly contributing to increased stress levels, anxiety, and depression. Furthermore, the COVID-19 outbreak has locked people at home, leading to rising depression levels. Higher social media exposure has increased the adoption of aromatherapy diffusers for a healthy home environment and a better immune system. 

Global aromatherapy diffusers market restraints

Unregulated market presence

Due to the availability of inexpensive technology, which causes a price discrepancy in the global market, the growth of a sizable, unregulated domestic market in the Asia Pacific and Middle East regions has become a challenge for major multinational firms. However, adverse reactions like rashes and allergies can occur if you consume essential oils directly. Additionally, the market for aromatherapy diffusers is said to be constrained by the scarcity of raw materials like essential oils and strict regulations governing cultivation and harvesting.

Global aromatherapy diffusers market opportunity

Preference for environmentally friendly and organic goods

Additionally, during the forecast period of 2022 to 2029, the market participants will have lucrative opportunities due to the shift toward using organic products and oils extracted from natural sources. The market is also attempting to focus on producing environmentally friendly products made from bio-based, BPA-free polymers, which will accelerate the market for aromatherapy diffusers in the future.

Regional Analysis

Depending on the region, the market is analyzed in North America, Asia-Pacific, Europe, and LAMEA. Europe dominates the market.

Europe

The European region dominates the aromatherapy diffusers market, supported by an increasing number of spas and the presence of key players. The growing importance of aromatherapy to relieve stress, anxiety, and depression is significantly contributing to regional market growth. The robust spa industry of Europe indicates higher consumption of aromatherapy diffusers. The European spa industry surpassed USD 19 billion in 2018, with an increase of USD 800 million from the previous year, as per the statistics recorded by The International SPA Association (ISPA). More than half a million people in Europe visit spas daily. Thus, the growing number of European spas is expected to foster regional market growth.

Rising preference for natural aromas and ingredients in the region has propelled the demand for aromatherapy diffusers. In addition, government regulations on the minimal use of chemicals in the formulations of essential oils have compelled the key players to develop natural oils for effective therapies. To meet the escalating demand, leading players in the market are procuring natural fragrances and flavors to draw the consumer's attention towards natural essential oils. The below-mentioned info-graph depicts the number of hotels with spas in the European region. 

Asia-pacific

Asia-Pacific is anticipated to witness a lucrative growth rate in the aromatherapy diffusers market owing to the rapid urbanization and ever-growing population. The prime factor driving the regional market growth is the tremendous rise in the medical tourism sector. India, China, Australia, Japan, and Thailand hold the largest market share. The number of wellness tourism arrivals in Asia is projected to reach around 8.5–46.1 million by 2021. Additionally, the increasing adoption of Western cultures and consumer demand for high-end destination spas and resorts present ample growth opportunities for the market.

Globally, growing interest in the Asian heritage and spiritual culture, along with a rapid rise in yoga and similar activities, foster the aromatherapy diffusers market. China represents a massive market for aromatherapy diffusers due to its sheer size and the presence of high-income Chinese consumers. High net-worth individuals quickly uptake the new trends, further presenting colossal potential, particularly for Western brands.

North america

During the forecast period, it is expected that the North American market for aromatherapy diffusers will increase at a significant CAGR during the forecast period. On the strength of early adopter nations experiencing trends in health-conscious consumers, North America displays share-wide leadership. The demand for aromatherapy diffusers is influenced by elements like the growing urban population, shifting lifestyles, and growing media influence in the American market.

Segmental Analysis

The market is segmented by type, product type, distribution channel, end-user, and region.

Based on the distribution channel, the market is segmented as online and offline retail.

The online retail segment holds the highest market share as the key players seeking to increase their revenues and profit margins have shifted toward the online business channel. Online stores are gaining popularity among consumers for their one-day delivery services and competitive pricing strategies. For improved customer experience, the key players have adopted the D2C (direct-to-consumer) distribution channel through online platforms. Additionally, the seasonal offers and Black Friday discounts attract customers to increase online purchases. The below-mentioned info-graph depicts the market's estimated market share of various distribution channels for the forecast period.

There is a vast market potential for aromatherapy diffusers in the offline distribution network. Market leaders are channelizing efforts to create a strong distribution channel, which is a prime factor responsible for market growth. Some essential oil manufacturers are adopting marketing strategies that provide customers with a more excellent in-store experience. They have positioned the diffusers as a luxury, further boosting their demand. The availability of aromatherapy diffusers in kits and DIY packaging is having a positive impact on the growth of the offline sales segment.

Recent Developments

• In November 2022, Young Living Foundation Announced the Giving Tuesday Campaign and Ecuador School Expansion.
• In September 2022, Youthful Living, The United States Patent and Trademark Office, granted 17 utility and design patents.
• In April 2022, The Aromaride Car Diffuser and Ceramic Stone Diffuser are two new aromatherapy diffusers that Edens Garden has added to its line of products. The Aromaride Car Diffuser is a portable diffuser that attaches to a vehicle's air vents. A hanging diffuser that does not use heat or water, the Ceramic Stone Diffuser diffuses essential oils into the air thanks to its naturally porous texture.