Latin America Bakery Product Market

Market Overview

The Latin America bakery product market witnessed significant growth in the past and is expected to grow at a CAGR of 5.4% during the forecast period (2022-2030).

Bakery products have gained immense importance in both formal and informal occasions. They are made from grains and cooked using dry heat in an oven or hot ashes, encompassing bread, rolls, pies, cereals, and cakes. Baking has a long history, dating back thousands of years, and the demand for these products has consistently grown over time. Initially, bakers would create baked goods at home and sell them on the streets. This eventually led to dedicated bakeries providing their goods to households and commercial establishments.

The bakery market in Brazil stands out in Latin America due to the country's significant consumption of bakery goods. Brazilian consumers are also expanding their search for packaged bread made with healthier ingredients in Argentina, Chile, and Colombia. The snacking trend impacts the consumption of biscuits by both adults and children.

Market Dynamics

Latin America Bakery Product Market Drivers

Bread Remains the Strength in the Bakery Industry

In Latin America, bread remains significant in the bakery products industry, although it faces strong competition from fast-growing items like pastries and doughnuts. This competition is expected to drive further growth in these alternative categories. The bread segment is expanding, driven by the increasing demand for bread variants that cater to specific dietary preferences, such as whole grain, high fiber, gluten-free, and those considered healthy and fortified. These healthier bread options have gained popularity among consumers adopting a healthier lifestyle. However, the competitive landscape in the bread market varies among developed countries due to the wide range of product options available and the involvement of numerous informal channels in bread production.

Latin America Bakery Product Market Restraints

High Entry Barriers Owing to Brand Loyalty and Huge Capital Investments

Intense competition in the bakery industry arises from customers' loyal attachment to specific brands and the substantial financial investments necessary, which act as barriers to entry. Major companies employ diverse tactics such as forging partnerships, pursuing mergers and acquisitions, establishing strategic alliances with local manufacturers, and expanding their distribution networks to achieve maximum business growth.

Latin America Bakery Product Market Opportunities

Growing Confectionary Market

The confectionery market in the United States is poised to experience favorable growth, aligning with the positive prospects of the overall confectionery industry. The growing preference for convenient snacks is a key driver of the expansion of the confectionery products market in the country. Market growth is fueled by product innovation, including introducing low-fat, low-calorie, and sugar-free options in chocolates and non-chocolate confections. Promotional activities and the influence of social media marketing also contribute to the market’s upward trajectory.

Regional Analysis

The bakery product market is segmented by country: Mexico, Brazil, Rest of Latin America.  Brazil dominated the market with a CAGR of 6.6% during the forecast period.

A regional analysis of the bakery product market in Latin America reveals Brazil's dominance due to its high consumption of bakery goods. Brazilian buyers actively seek healthier options in packaged bread from countries like Argentina, Chile, and Colombia. Furthermore, the snacking trend has influenced the consumption of biscuits among adults and children in the region.

Segmental Analysis

The Latin American bakery product market is segmented into product range, type, distribution channel, and form.

It is further segmented by product range into cakes, pastries, bread and rolls, cookies, biscuits, pretzels, tortillas, and others.

The biscuits hold the major share of the market and are expected to register a CAGR of 6.9% over the forecast period. The biscuit sector is one of the fastest-growing markets for fast-moving consumer goods (FMCG). Sweet biscuits are the most popular and fastest-growing segment of the worldwide biscuit market. As more people buy sweet biscuits and other varieties of biscuits, sweet biscuits are expected to dominate the global market. The cookies (sweet biscuits) market consists of the retail sales of assortment cookies, butter cookies, chocolate cookies, cream-filled cookies, plain cookies, wafer cookies, artisanal cookies, in-store bakery cookies, and egg cookies.

The biscuits market type is further segmented into rolled, drop biscuits, scones, shortcakes, and others.

The drop biscuits hold the major share of the market and are expected to register a CAGR of 8.1% over the forecast period.

The cake market type is further segmented into cupcakes, dessert cakes, and sponge cakes.

Dessert cakes hold the major share of the market and are expected to register a CAGR of 3.6% over the forecast period. Dessert cakes are expected to keep up their lead over the anticipated period because they are commonly consumed fresh on various occasions. In many countries, it is also consumed as part of the dessert after meals. The product category that is expected to grow the fastest is sponge cakes. This is a result of their expanding appeal to young people worldwide. These sponge cakes have a lengthy shelf life in comparison to other desserts. These goods can be enjoyed both when they are still fresh and after a week. As a result, Young people worldwide are boosting the demand for these products.

The pastries market type is further segmented into shortcrust pastry, filo pastry, puff pastry, and others.

The puff pastry holds the market's major share and is expected to register a CAGR of 6.5% over the forecast period. The majority of patisserie is utilized in numerous ceremonies across the U.S. as desserts or customized cakes for weddings. During the anticipated term, rising product consumption at various events and festivals would generally support the market for Patisserie baking products. The final product is often made from fresh or frozen dough and eaten as a sweet dessert.

The bread and rolls market type is further segmented into baguettes, loaves, rolls, burger buns, ciabattas, sandwich slices, frozen bread, etc.

The rolls hold the major share of the market and are expected to register a CAGR of 6.8% over the forecast period.

By cookies market type, it is further segmented into molded cookies, drop cookies, bar cookies, rolled, refrigerator (icebox), sandwich cookies, and others.

Bar cookies hold the major share of the market and are expected to register a CAGR of 7.8% over the forecast period. It is described as a flat, baked sweet dessert produced using oil or fat, flour, raisins, chocolate chips, oats, nuts, and other ingredients to enhance flavor and act as garnish. Sugar or sugar-free sweeteners may be used as desired. There are various types of biscuits, such as sandwiches and chocolate-filled biscuits. Both grocery stores and convenience stores and bakeries provide freshly baked cookies. The population's increasing demand for products created in bakeries is the primary factor driving the market's growth. The primary forces behind market increase also include changing lifestyles and work patterns, the availability of nutritious, gluten-free, digestible cookies, etc. The improving economy and increased disposable income further drive the market's rise.

The distribution channel is further segmented into convenience stores, specialty stores, hypermarkets and supermarkets, online retailing, and others.

Online retailing holds the major share of the market and is expected to register a CAGR of 6.5% over the forecast period. Due to the widespread use of smartphones and the internet, online sales channels will experience rapid growth during the forecasted period. Local small businesses frequently competed against major brands and internet start-ups in the Bake-Off Bakery industry, particularly those creative and quick-moving firms. Businesses that operate in physical locations have a problem due to the explosive rise of online retailing over the past ten years. While online retailing keeps expanding, physical shops are having trouble. If bakeries could benefit from e-commerce, this shifting shopping tendency could represent a chance for the industry.

It is further segmented by form into organic, gluten-free, sugar-free, low-calorie, and others.

The low calories hold the major share of the market and are expected to register a CAGR of 6.8% over the forecast period. The demand for low-calorie bakery goods has experienced a noticeable increase in size and valuation over the last few years. Additionally, the millennial age has made high-fiber, multigrain bakery items the trendiest because they focus on health and fitness and are responsible for expanding low-calorie bakery products. Additionally, the demand for low-calorie cake is rising due to the increased knowledge of calorie-free products that satisfy cake desires without increasing calorie consumption, propelling the global market for low-calorie bakery products to develop significantly.

Recent Developments

• April 2022- Walker’s Shortbread partnered with retailer Dufry to launch a new Global Travel Retailer range at more than 55 travel sites worldwide. The product range will include several types of shortbread and other products in it.
• January 2021- Chipita SA, a global baker of packaged cakes and pastries, was acquired by Mondelez International Inc. Croissants bagel chips, cake bars, biscuits, and spreads were among the company’s products, which were largely offered under the 7Days, Chipicao, and Fineti names. Mondelez plans to use Chipita’s Central and Eastern European distribution network to expand its regional distribution while introducing its brands to new nations in the region and beyond.