United Kingdom Bakery Product Market

Market Overview

The United Kingdom bakery product market witnessed significant growth in the past and is expected to grow at a CAGR of 4.3% during the forecast period (2023-2030).

There has been a marked increase in the consumption of baked goods in both official and unofficial capacities. Produced from grains and baked with dry heat in an oven or hot ashes, these foods range from bread and rolls to pies and cereals to cakes. Baking's been around for a long time (hundreds of years, maybe even thousands), and people have always wanted more baked goods. In the past, bakers typically sold their wares out of their homes. This led to the rise of niche bakeries that catered to local customers.

The rising trend of healthy living, common natural nutrition, and organic products drive the United Kingdom bakery product market. High entry barriers owning to brand loyalty and huge capital investments, restrain the United Kingdom bakery product market. On the other hand growing confectionery market act as an opportunity for the United Kingdom bakery product market.

Market Dynamics

United Kingdom Bakery Product Market Drivers

Rising Trend of Healthy Living, Natural Nutrition, and Organic Products

In the United Kingdom, the demand for natural, healthy, and organic food products is steadily increasing, leading to a noticeable impact on the market for items that prioritize whole wheat, lightness, natural ingredients, and the absence of additives. The increasing sales of packaged products, including options like whole wheat, whole meal, gluten-free, and natural alternatives, indicate a growing inclination towards healthier food choices among consumers. Bakery products have always played a vital role in nutrition, providing convenience, accessibility, and nutritional value, contributing to their enduring presence in today's market. These products hold significant importance in the diets of countries with middle to lower-income groups. Despite global economic challenges, bread, a staple food in various local cuisines worldwide, has demonstrated remarkable growth and resilience even in difficult circumstances.

United Kingdom Bakery Product Market Restraints

High Entry Barriers Owing to Brand Loyalty and Huge Capital Investments

The bakery industry faces fierce competition due to customers' strong brand loyalty and the significant financial investments required, creating entry barriers. Major companies adopt strategies to achieve optimal business growth, including forming partnerships, engaging in mergers and acquisitions, establishing strategic alliances with local manufacturers, and expanding their distribution networks.

United Kingdom Bakery Product Market Opportunities

Growing Confectionary Market

The confectionery market in the United States is poised for favorable growth, reflecting the positive prospects of the overall confectionery industry. The rising demand for convenient snacks is a key driver behind the expansion of the confectionery products market in the country. Market growth is fueled by introducing innovative product offerings, including low-fat, low-calorie, and sugar-free options in chocolate and non-chocolate confections. Promotional activities and the influence of social media marketing also contribute significantly to the market's upward trend.

Regional Analysis

Regional disparities can be observed in the bakery product market of the United Kingdom, with consumer preferences and demand differing across various areas. Urban regions like London and Manchester prefer artisanal and specialty bakery items, including organic and gluten-free options. Additionally, the rise of bakery cafes and upscale patisseries is evident in these areas. Conversely, rural locations show sustained popularity for traditional bakery goods such as bread, pastries, and pies, with local bakeries serving as vital community establishments. The UK bakery product market showcases a diverse regional landscape shaped by distinct consumer tastes and lifestyle choices.

Segmental Analysis

The United Kingdom bakery product market is segmented into product range, distribution channel, and form.

It is further segmented by product range into cakes, pastries, bread and rolls, cookies, biscuits, pretzels, tortillas, and others.

The biscuits hold the major share of the market and are expected to register a CAGR of 5.7% over the forecast period. The biscuit sector is one of the fastest-growing markets for fast-moving consumer goods (FMCG). Sweet biscuits are the most popular and fastest-growing segment of the worldwide biscuit market. As more people buy sweet biscuits and other varieties of biscuits, sweet biscuits are expected to dominate the global market. The cookies (sweet biscuits) market consists of the retail sales of assortment cookies, butter cookies, chocolate cookies, cream-filled cookies, plain cookies, wafer cookies, artisanal cookies, in-store bakery cookies, and egg cookies.

The biscuits market type is further segmented into rolled, drop biscuits, scones, shortcakes, and others.

The drop biscuits hold the major share of the market and are expected to register a CAGR of 6.9% over the forecast period.

The cake market type is further segmented into cupcakes, dessert cakes, and sponge cakes. 

Dessert cakes hold the major share of the market and are expected to register a CAGR of 2.5% over the forecast period. Dessert cakes are expected to keep up their lead over the anticipated period because they are commonly consumed fresh on various occasions. In many countries, it is also consumed as part of the dessert after meals. The product category that is expected to grow the fastest is sponge cakes. This is a result of their expanding appeal to young people worldwide. These sponge cakes have a lengthy shelf life in comparison to other desserts. These goods can be enjoyed both when they are still fresh and after a week. As a result, Young people worldwide are boosting the demand for these products.

The pastries market type is further segmented into shortcrust pastry, filo pastry, and puff pastry. The puff pastry holds the market's major share and is expected to register a CAGR of 5.4% over the forecast period. The majority of patisserie is utilized in numerous ceremonies across the U.S. as desserts or customized cakes for weddings. During the anticipated term, rising product consumption at various events and festivals would generally support the market for Patisserie baking products. The final product is often made from fresh or frozen dough and eaten as a sweet dessert.

The bread and rolls market type is further segmented into baguettes, loaves, rolls, burger buns, ciabattas, sandwich slices, frozen bread, etc.

The rolls hold the major share of the market and are expected to register a CAGR of 5.6% over the forecast period.

By cookies market type, it is further segmented into molded cookies, drop cookies, bar cookies, rolled, refrigerator (icebox), sandwich cookies, and others.

Bar cookies hold the major share of the market and are expected to register a CAGR of 6.6% over the forecast period. It is described as a flat, baked sweet dessert produced using oil or fat, flour, raisins, chocolate chips, oats, nuts, and other ingredients to enhance flavor and act as garnish. Sugar or sugar-free sweeteners may be used as desired. There are various types of biscuits, such as sandwiches and chocolate-filled biscuits. Both grocery stores and convenience stores and bakeries provide freshly baked cookies. The population's increasing demand for products created in bakeries is the primary factor driving the market's growth. The primary forces behind market increase also include changing lifestyles and work patterns, the availability of nutritious, gluten-free, digestible cookies, etc. The improving economy and increased disposable income further drive the market's rise.

The distribution channel is further segmented into convenience stores, specialty stores, hypermarkets and supermarkets, online retailing, and others.

Online retailing holds the major share of the market and is expected to register a CAGR of 5.3% over the forecast period. Due to the widespread use of smartphones and the internet, online sales channels will experience rapid growth during the forecasted period. Local small businesses frequently competed against major brands and internet start-ups in the Bake-Off Bakery industry, particularly those creative and quick-moving firms. Businesses that operate in physical locations have a problem due to the explosive rise of online retailing over the past ten years. While online retailing keeps expanding, physical shops are having trouble. If bakeries could benefit from e-commerce, this shifting shopping tendency could represent a chance for the industry.

It is further segmented by form into organic, gluten-free, sugar-free, low-calorie, and others.

The low calories hold the major share of the market and are expected to register a CAGR of 5.3% over the forecast period. The demand for low-calorie bakery goods has experienced a noticeable increase in size and valuation over the last few years. Additionally, the millennial age has made high-fiber, multigrain bakery items the trendiest because they focus on health and fitness and are responsible for expanding low-calorie bakery products. Additionally, the demand for low-calorie cake is rising due to the increased knowledge of calorie-free products that satisfy cake desires without increasing calorie consumption, propelling the global market for low-calorie bakery products to develop significantly.

Recent Developments

• January 2021- Chipita SA, a global baker of packaged cakes and pastries, was acquired by Mondelez International Inc. Croissants bagel chips, cake bars, biscuits, and spreads were among the company’s products, which were largely offered under the 7Days, Chipicao, and Fineti names. Mondelez plans to use Chipita’s Central and Eastern European distribution network to expand its regional distribution while introducing its brands to new nations in the region and beyond.