Beetroot Powder Market Size & Outlook, 2025-2033

Beetroot Powder Market Size

The global beetroot powder market size was valued at USD 494.27 million in 2024 and is projected to reach USD 526.60 million in 2025 to USD 874.14 million by 2033, growing at a CAGR of 6.54% during the forecast period (2025-2033).

The global beetroot powder market is experiencing significant growth, driven by increasing health and wellness consumer awareness. Beetroot powder, rich in essential nutrients like vitamins, minerals, and antioxidants, is gaining popularity as a natural supplement and food additive. Its applications span various industries, including food and beverages, pharmaceuticals, and cosmetics. The demand is further fueled by the rising preference for natural and organic products, as consumers seek healthier alternatives to synthetic ingredients. Additionally, the versatility of beetroot powder in culinary applications, such as smoothies, sauces, and baked goods, contributes to its growing market presence. The Asia Pacific region is anticipated to witness the fastest growth, attributed to increasing health consciousness and disposable incomes in emerging economies like China and India. The market is poised for robust expansion, supported by ongoing research and development, product innovations, and strategic collaborations among key players.

Beetroot Powder Market Trend

Rising Demand for Natural Food Colourants

The global shift towards clean-label and natural ingredients has significantly increased the demand for natural food colourants, with beetroot powder emerging as a prominent choice. Its vibrant red hue offers an attractive alternative to synthetic dyes in various food and beverage products. Beyond its colouring properties, beetroot powder provides nutritional benefits, making it a dual-function ingredient. Manufacturers increasingly incorporate it into products like yogurts, beverages, and confectioneries to meet consumer demand for natural and health-promoting ingredients. This trend is expected to continue, driving the growth of the beetroot powder market.

• For instance, in February 2024, Starwest Botanicals launched an Eco-Pouch line of herbs and spices, including beetroot powder, catering to the growing demand for natural and sustainable products.

Businesses are replacing synthetic colourants with natural options like beetroot powder to align with consumer preferences and regulatory landscapes.

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Beetroot Powder Market Driver

Health Benefits and Nutritional Value

Beetroot powder is renowned for its health benefits, including improved cardiovascular health, enhanced athletic performance, and anti-inflammatory properties. Rich in nitrates, it aids in lowering blood pressure and increasing blood flow. The growing awareness of these benefits has increased their use in dietary supplements and functional foods. A study published in the Journal of Applied Physiology highlights that dietary nitrate supplementation can improve exercise performance in healthy adults. Companies in the nutraceutical and supplement sectors are actively launching and promoting beetroot powder-based products targeting specific health concerns.

• For example, NutraBio Labs highlighted its Beet Root Powder in July 2024 as a premium natural supplement supporting cardiovascular health and energy levels, emphasising its nitrate and antioxidant content.

As consumers become more health-conscious, the demand for beetroot powder as a natural supplement is expected to rise, propelling market growth.

Market Restraint

Seasonal Availability and Price Volatility

The production of beetroot powder is significantly influenced by seasonal variations, leading to fluctuations in the availability and pricing of raw materials. Adverse weather conditions like droughts or excessive rainfall can impact beetroot crop yields, causing supply shortages and price volatility. Additionally, crop diseases and pests further exacerbate these challenges, affecting the consistency and quality of the raw beets used for powder production.

Processing and storage of beetroot powder require specific conditions to maintain its nutritional value and colour. Inadequate storage facilities or suboptimal processing techniques can lead to product degradation, resulting in increased production costs and reduced shelf life. These factors challenge manufacturers to maintain a consistent supply and pricing, potentially hindering market growth.

Furthermore, fluctuations in agricultural input costs, including fertilisers and labour, contribute to the overall price volatility of beetroot powder. Manufacturers are exploring alternative sourcing strategies, such as contract farming and diversification of supply sources, to stabilise raw material availability and pricing.

Market Opportunity

Expansion into Emerging Markets

Emerging markets present significant growth opportunities for the beetroot powder industry. Rising health awareness, increasing disposable incomes, and changing dietary habits in countries like China, India, and Brazil drive demand for natural and functional food products. Consumers in these regions increasingly seek health supplements and natural food colourants, positioning beetroot powder as a favourable ingredient.

• For instance, Sabinsa, a multi-national health science company with a presence in Asia, announced in May 2025 that it would be showcasing ingredients at Vitafoods Europe, including a product called LactoBeet™, a stable probiotic of Heyndrickxia coagulans (Bacillus coagulans) strain MTCC 5856, and water-soluble and standardised beetroot extract containing a minimum of 2% nitrates.

Companies are adopting strategies such as local partnerships, region-specific product formulations, and targeted marketing campaigns to tap into these emerging markets. These initiatives aim to increase brand awareness and cater to consumers' unique preferences in different regions, thereby driving market expansion.

Regional Analysis

North America held a significant revenue share in the beetroot powder market in 2024, driven by high consumer awareness and demand for health supplements and functional foods. The region's well-established retail infrastructure and e-commerce platforms facilitate easy access to various beetroot powder products. Consumers in North America are increasingly focused on products that promote cardiovascular health, boost energy, and support athletic performance, all of which align with beetroot powder's benefits. The U.S. market, particularly, is characterised by a strong presence of health-conscious consumers and a growing trend towards organic and natural products.

• The United States stands as the largest market for beetroot powder, driven by a robust health and wellness culture, advanced manufacturing capabilities, and strong research and development in sectors like food and beverages, nutraceuticals, and cosmetics. The U.S. beetroot supplement market reached USD 143.5 million and is projected to grow at a CAGR of 8.3% through 2033, reflecting increasing consumer demand for natural, additive-free, and health-promoting products. In the nutraceutical sector, its high nitrate content supports cardiovascular health and athletic performance, making it a popular ingredient in dietary supplements and sports nutrition products. The cosmetics industry also leverages beetroot powder for its antioxidant properties and natural pigmentation, incorporating it into skincare and makeup products.
• Canada is among the fastest-growing markets for beetroot powder, propelled by increasing health consciousness and demand for natural food products. The country's emphasis on organic and clean-label foods has led to the incorporation of beetroot powder in various food and beverage applications, including energy bars, health drinks, and natural food colourants. Additionally, the rise in online retail and e-commerce platforms has made beetroot powder more accessible to consumers, further driving market growth. The Canadian market also benefits from government initiatives supporting sustainable agriculture and organic farming practices, aligning with consumer preferences for environmentally friendly products.

Asia-Pacific Market Trends

Asia-Pacific is expected to grow at a CAGR of 9.7% during the forecast period, making it the fastest-growing region in the beetroot powder market. The region is witnessing a rising interest in superfoods and natural supplements due to increasing health consciousness and disposable income. Countries like China and India are emerging markets for beetroot powder, driven by a growing middle class seeking healthier dietary options. Additionally, the high prevalence of health issues such as anaemia and cardiovascular diseases in the region is leading to increased consumption of beetroot powder for its health benefits. The expansion of this market is also linked to the impact of health influencers and social media, which have played a significant role in promoting the benefits of superfoods like beetroot powder.

• China is among the fastest-growing markets for beetroot powder, fueled by rapid industrialisation, smart manufacturing initiatives, and increasing health awareness. The country's push toward electric and autonomous vehicles has led to innovations in various sectors, indirectly supporting the demand for health-promoting products like beetroot powder. In the food and beverage industry, beetroot powder is a natural colourant and nutritional enhancer in products like juices, smoothies, and health drinks. The growing middle class and rising disposable incomes contribute to the increasing consumption of functional foods and dietary supplements containing beetroot powder.
• India plays a pivotal role in the Asia-Pacific beetroot powder market, with strong demand across food and beverages, nutraceuticals, and cosmetics sectors. The country's focus on health and wellness, coupled with a growing middle class and increasing disposable incomes, drives the consumption of natural and functional food products. Beetroot powder is widely used in traditional Indian recipes, health drinks, and dietary supplements to improve cardiovascular health and boost energy levels. The government's initiatives to promote organic farming and sustainable agriculture further support the growth of the beetroot powder market in India.

Europe Market Trends

Europe is projected to grow at a CAGR of 4.4% during the forecast period. The region's emphasis on sustainable and organic farming practices and a strong inclination towards natural and clean-label products support the ongoing demand for beetroot powder. Manufacturers are exploring the uses of various ingredients by investing in research and development activities to produce effective products for consumers. For instance, Blue Farm, a Germany-based company, unveiled its beetroot oat latte in powdered form in 2023, catering to the increased popularity of powdered oat milk. Additionally, manufacturers' growing incorporation of beetroot powder in a wide range of products like smoothies, healthy drinks, and energy bars creates new growth opportunities in this region.

• The United Kingdom plays a pivotal role in Europe's beetroot powder market, characterised by strong demand across food and beverages, nutraceuticals, and cosmetics sectors. The UK's focus on high-precision manufacturing and robotics has led to innovative applications of beetroot powder in product development and quality control. Beetroot powder is a natural colourant and nutritional enhancer in products like smoothies, baked goods, and plant-based alternatives in the food industry. The cosmetics sector utilises beetroot powder for its antioxidant properties and natural pigmentation, incorporating it into skincare products and natural makeup lines.
• Germany is emerging as a key market for beetroot powder, leveraging its strengths in food and beverages, nutraceuticals, and robotics. The country's focus on Industry 4.0 and smart factories is accelerating the adoption of advanced technologies, including using beetroot powder in high-accuracy industrial applications. In the food industry, beetroot powder is a natural colourant and nutritional supplement in various products. The nutraceutical sector incorporates beetroot powder into dietary supplements to improve cardiovascular health and athletic performance. Germany's emphasis on sustainable and organic farming practices further supports the growth of the beetroot powder market.

Product Type Insights

The organic beetroot powder segment is anticipated to grow at a CAGR of 4.6% during the forecast period, reflecting increasing consumer demand for clean-label and pesticide-free products. This growth is driven by heightened health and wellness awareness, leading consumers to prefer organic and sustainable food ingredients. Organic beetroot powder, free from synthetic pesticides and fertilisers, aligns with this demand and is perceived as a healthier alternative. The segment's expansion is further supported by the rising popularity of organic farming practices and the availability of organic certification, which adds value and trust among consumers.

Application Insights

The food and beverage sector accounted for a revenue share of around 36% in 2024, making it the largest application segment for beetroot powder. Beetroot powder's natural colouring properties and health benefits have led to its incorporation into smoothies, juices, baked goods, and other food products. The shift towards natural and functional ingredients in the food industry has propelled the demand for beetroot powder as a versatile additive that enhances food items' nutritional profile and visual appeal. Additionally, the growing trend of plant-based diets and the demand for clean-label products further drive its use in the food and beverage industry.

Distribution Channel Insights

Online sales are projected to witness the highest growth among distribution channels, with a CAGR of 6.1% over the forecast period. The convenience of online shopping, coupled with the increasing penetration of e-commerce platforms, has made it easier for consumers to access a wide variety of beetroot powder products. Manufacturers are leveraging online channels to reach a broader audience, offer detailed product information, and provide direct-to-consumer sales, which enhances customer engagement and satisfaction. The availability of customer reviews and subscription-based models further supports the rapid expansion of this segment.

Packaging Insights

The bags segment is dominating the global market with higher growth. Bags offer convenience to manufacturers and consumers, being easier to store and resealable, allowing customers to use beetroot powder as needed. Their features, such as ease of storage and resealability, make them a preferred choice for packaging beetroot powder. Additionally, bags are cost-effective compared to cans and bottles, driving their adoption among manufacturers. Bags also align with sustainability trends, as they are often recyclable and have a lower environmental impact.

List of key players in Beetroot Powder Market

1. Garon Dehydrates Private Ltd.
2. Drytech
3. BioNutra Ingredients LLC
4. Venus
5. Nature's Way Products LLC
6. Divine Delicacy
7. Medikonda Nutrients
8. Farmvilla Food Industries Private Limited
9. GRP Agri Products Pvt. Ltd
10. Venkatesh Naturals
11. Shree Vinayak Food
12. Aarkay Food Products Ltd.

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Recent Developments

• February 2025 - Nature's Way Products LLC, a leading health supplement company, invested in clinical research to explore the cardiovascular benefits of beetroot powder. The study focuses on beetroot's potential to enhance nitric oxide production, thereby improving blood flow and reducing blood pressure.
• July 2024 - BioNutra Ingredients LLC, a prominent player in the nutraceutical sector, announced the launch of a new line of beetroot-based supplements tailored for livestock health. This strategic move aims to leverage beetroot powder's antioxidant and anti-inflammatory properties to enhance animal wellness, particularly in poultry and swine.