Bread Maker Market Size, Share & Trends Analysis Report By Product Type (Horizontal Loaf, Vertical Loaf), By Application (Food Service, Household), By Distribution Channel (Specialty Stores, Supermarket/Hypermarket, E-Commerce, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2022-2030

Market Overview

The global bread maker market size was worth USD 608.67 million in 2023. It is expected to generate USD 1,077.50 million by 2032, growing at a CAGR of 7.4% during the forecast period (2023–2032). 

A bread maker, often known as a bread-making machine, is a piece of cooking equipment that may be used to bake loaves of bread using the necessary ingredients. Typically, it comprises a bread pan with paddles built into its bottom and is designed to be installed in the middle of a smaller oven. Bread maker machines feature a variety of settings to accommodate the wide varieties of doughs available. The most recent models of bread maker equipment can produce white bread, whole grain bread, European-style bread, and dough. Bread makers typically come equipped with timers that enable the machine to function even when no one uses it. Additionally, several high-end models let users create their own unique cycles for the bread-making process.

The critical factor driving growth in the global bread maker market over the past few years is the rising amount of discretionary spending. There is a consistent rise in the amount of money people have, owing to the substantial economic expansion occurring in emerging countries and the rise in work options for women. In addition, the rise of the working class, particularly the rise of working women and the rise of nuclear families, combined with increasingly hectic lives, is among the primary causes that drive the expansion of the global bread maker market.

The recently developed sophisticated bread makers come with pre-programmed settings. Bread can be baked precisely to the user's specifications when using fully customizable bread-making programs, which offer this possibility. Since the flour made from each type of grain has its own unique qualities, the amount of time needed for baking and rising is also unique. Since this can be accomplished with intelligent bread makers, the global bread maker market will likely present chances for growth for innovative bread makers throughout the forecast period.

Market Dynamics

Drivers: Growth of Online Sales Channels

With the usage of an e-commerce platform, clients can select from various brands for the same goods. In addition, internet shopping is navigable, which offers a customer a hands-on buying experience and aids in locating the latest options in similar categories. Even local dealers and small shop owners can interact with users globally through an online sales channel, which is advantageous for the growth and development of local businesses and vendors. Over the past several years, companies have utilized e-commerce to sell their products and services. The online sale of merchandise is an important business activity for manufacturers, retailers, and service providers. Thus, the global bread maker market is driven by the overall expansion of the e-commerce industry.

Drivers: Rise in Disposable Income Worldwide

In developing nations, the demand for multiple kitchens and small appliances is fueled by rapid urbanization and a shift in people's lives due to a rising disposable income. Modern bread machines' effortless operation and time-saving features make them suited for consumers with hectic lifestyles. This element is anticipated to stimulate the global bread maker market expansion. In addition, the increase in innovation by key players in the bread maker market to create new and advanced products to meet rising consumer demands is also one of the significant aspects indicating the bread maker market's growth potential throughout the forecast period.

Restraint: Compact Size of Bread Makers

All bread makers available on the market are compact. Although having compact equipment due to new living trends is advantageous, the reduced size of bread machines results in smaller loaves. It is sufficient for a small household, but such bread machines are not very useful for families with more than four members. Waiting for each loaf of bread to bake is laborious for a food service company. Larger bread machines are necessary for such services; consequently, these constraints hinder the global bread maker market expansion of bread machines.

Opportunities: Opportunities for Small Break Makers

Smart appliances give users a variety of possible benefits. The global bread baker market expansion is fueled by the advent of wireless connectivity with appliances and technical advances. The adoption of intelligent technology in bread machines is the most recent development that requires additional investigation. With the popularity of smart kitchen appliances, particularly bread makers, industry incumbents, and new entrants offer lucrative growth prospects. Other aspects that give potential prospects for the global bread maker market include the rise in per capita income in developing nations, the increase in multifunctional food appliances, and the expansion in internet-enabled services and gadgets.

Regional Analysis

Region-wise, the global bread maker market share is segmented into North America, Europe, Asia-Pacific, and LAMEA.

North America Surpasses Europe and Other Regions

North America is the largest shareholder and is expected to grow at a CAGR of 6.4% by 2032. The US is an essential economy globally, and its businesses are more flexible than those in Western Europe. Additionally, this country has a greater prevalence of consumer items. North America is a developed, homogeneous market with a high product penetration dominated primarily by replacement products. Large homes provide ample space for various little and large appliances. The sustained rise of the housing market is creating further growth potential for the North American bread maker market.

Europe is the second-largest shareholder and is expected to grow at a higher CAGR of 7.3% to generate USD 372.23 million by 2032. The European market is very competitive and is experiencing a transitional shift from the preceding years due to the focus of its stakeholders on exploiting new applications. Moreover, the working women population has increased in Germany, the United Kingdom, Italy, and France. This increases bread maker and accessory demand in certain regions. Manufacturers have introduced new and creative bread machines to remain competitive in Europe's bread machine market. Also, a rise in awareness regarding the availability of numerous intelligent bread machines with additional capabilities increases the market for bread makers in this region.

Asia-Pacific is the fastest-growing region during the forecast period. Over the past few years, there has been a spike in sales for bread maker machines in this region due to the increased interest in home-cooked meals. Moreover, in developing nations such as India and China, trust, quality, and safety are the most sought-after bread maker characteristics. Increases in urbanization and the number of middle-class consumers in developing and developed countries have stimulated the implementation of convenience-oriented lifestyles, making bread makers more prevalent across all age groups.

Segmental Analysis

The global bread maker market share is bifurcated into product type, distribution channel, application, and region.

Segmentation based on product type includes Horizontal Loaf and Vertical Loaf.

Horizontal Loaf is anticipated to hold the largest market share, growing at a CAGR of 8.8% during the forecast period. In general, horizontal loaf bread maker machines are horizontal units. It has a smaller height but a bigger width to provide horizontal bread. These machines are capable of producing 1 to 3-pound loaves. The demand for horizontal loaf bread machines is increasing. The primary reason is that these machines are relatively new to the market and feature appealing design aesthetics.

Further, due to its horizontal shape, it can produce larger loaves than vertical loaf machines. Therefore, there is a greater demand for horizontal loaf bread makers in the residential market. Increases in the number of pans in machine ovens create attractive opportunities for new entrants to enter the market, allowing users to bake more bread loaves.

Generally, Vertical Loaf Bread machines are taller than horizontal loaf bread machines, but their breadth is more compact. These devices can produce loaves weighing between 1 and 2 pounds. Food services typically have limited kitchen space, so they require vertical bread loaf makers. As a result of the rise in demand for food services, the global bread maker market is anticipated to expand significantly.

Segmentation based on the application includes Food Service and Household.

The Household segment is expected to command the highest market share, growing at a CAGR of 7.2% during the forecast period. The household segment can be characterized as an individual, group, or shared residence where kitchen appliances are utilized. Increasing global consumption of ready-to-eat meals due to hurried lifestyles and increasing consumption of indulgences and snacks are two of the primary reasons driving the global bread maker market. Younger working-class consumers are more likely to favor homemade ready-to-eat foods and customized recipes; therefore, preparing bread loaves for the entire family is a straightforward effort for them.

Most North American and European households favor baked goods for breakfast, and bread is usually referred to as breakfast food. Moreover, as families become more conscious of the freshness of food products and the hygienic conditions of packaged foods, they opt for homemade breakfast foods, resulting in an increased demand for bread machines over the past several years. The adoption of more intelligent features in bread machines is anticipated to fuel global bread maker market expansion over the forecast period.

Food Service is anticipated to grow swiftly during the forecast period. Consumers are seeking gluten-free and healthier loaves that are appropriately made. When it comes to providing a nutritional diet to customers, food service providers prefer to bake their bread. They rely on bakery suppliers for traditional, ordinary bread, but they make their own specialty bread. As a result, their demand for bread machines is constantly increasing and is anticipated to increase during the forecast period.

Segmentation based on the distribution channels includes Specialty Stores, Supermarkets/Hypermarkets, E-Commerce, and Others.

Supermarkets/Hypermarkets are anticipated to hold the largest market share, growing at a CAGR of 6.8% by 2030. Supermarkets/Hypermarkets are self-service versions of traditional retailers. They provide an extensive selection of food, consumer goods, and household items, mainly sorted and organized on enormous shelves. Typically, supermarkets cover a vast area and stock a variety of brands at a single location.

In addition, they are situated near residential areas for ease and accessibility. This increases consumer preference for supermarkets. Moreover, supermarkets and hypermarkets are growing in popularity due to a wide selection of consumer items under one roof, abundant parking spaces, and accessible operating hours. The appeal of hypermarkets in advanced and developing nations is enhanced by urbanization, labor force growth, and competitive pricing.

E-commerce is expected to grow rapidly during the forecast period. Increased penetration of numerous online portals in emerging regions and increased sales and discounts tempt people to purchase bread makers' machines online. Moreover, online sales platforms have expanded consumer reach, resulting in their emergence as a crucial revenue source for many businesses. In addition, the online sales market is anticipated to rise due to the rapid expansion of internet and mobile user bases in emerging regions.

Impact of covid-19

The COVID-19 pandemic has affected a number of economies in different ways, such as by hurting companies' finances, upsetting markets and supply chains, and changing how much is made and how much is spent. Supply chain problems like not getting raw materials and ingredients from third-party logistics caused a lot of trouble and affected both the market's operational and financial performance. Due to the fact that many countries around the world shut down for long periods of time, both the demand for finished products and the manufacturing plants suffered.

 So, both ends of the supply chain had an effect on the market. As Doctors are putting more effort into treating Covid-19, the demand is not likely to have gone away completely. This is because chondroitin sulfate is used in nutraceuticals and pharmaceuticals to treat and manage conditions like dry eyes, heart disease, osteoarthritis, and urinary tract infections. Since chondroitin sulfate will be used in research and development in the coming years, the market is expected to grow a lot. Also, as the global vaccination campaign moves forward and the virus spreads less, the market is likely to grow because there will be more demand for end-user products.

Recent Developments

• 2022- Rubbermaid Incorporation, part of Newell Brands, Inc., will introduce new designer series for the EasyFindLidsä
• 2022- Newell Brands, Inc. released the Newell Creative Kitchen, the company’s first multi-purpose, brick-and-mortar kitchen space in Hoboken, New Jersey.