Breast Augmentation Market Size, Share & Trends Analysis Report By Product (Silicone Breast Implants, Saline Breast Implants), By Shape (Round, Anatomical), By Application (Reconstructive Surgery, Cosmetic Surgery), By End-Use (Hospitals, Cosmetology Clinics, Ambulatory Surgical Centers) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2024-2032

Market Overview

The global breast augmentation market size was estimated at USD 1478.3 million in 2019 and is expected to grow at a 6.9% CAGR during the forecast study period.

Breast augmentation is commonly referred to as breast enlargement or mammoplasty. This is a surgical procedure that includes placement of the breast implant under chest muscles. This surgery is performed in hospitals, cosmetology clinics, and surgical centers. On average, breast implants last from 7 to 12 years. This procedure is adopted in most female populations to enhance the size and shape of the breasts. This procedure can be beneficial to patients who lost one or both breasts to cancer or other related chronic condition. Growth in the number of breast augmentation surgeries, increasing awareness about cosmetic surgeries, availability of different types of breast implants, and growing cases of breast cancer. These factors are driving the growth of the market.

Market Dynamics

Global Breast Augmentation Market Drivers

Growth in the Number of Breast Augmentation Surgeries

Breast augmentation is a common cosmetic surgical procedure to enhance a woman’s breast appearance. This surgery includes the insertion of sacs filled with fluid or gel. These sacs are known as breast implants. This is most commonly adopted by women to the increase size of breasts for cosmetic or reconstruction applications, following mastectomy, or to rectify congenital abnormality.

Over the past few years, cosmetic surgeries have been on the rise. According to the American Society of Plastic Surgeons, 313,735 breast augmentation procedures were performed in the U.S. in 2018. The number of these procedures was increased by 4% from 2017.

Furthermore, as per the International Society of Aesthetic Plastic Surgery Global Survey Results 2018, a total of 1,862,506 breast augmentations were performed by plastic surgeons in 2018 worldwide. This report further stated that the U.S. and Brazil ranked high for reporting 17.3% and 14.8% rise in breast augmentation procedures in 2018, respectively, from 2017.

As per the Plastic Surgery Statistics Report, in the U.S., breast augmentation ranked first as a cosmetic surgical procedure in 2019. Silicone implants were used in 85%, and saline implants in 15% of all breast augmentations in 2019.

Socioeconomic status, rise in disposable income per capita, and significant growth in the middle-class population worldwide is creating demand for breast augmentation among women. This is indicative of the growth of the breast augmentation surgery market.

Increase in Prevalence of Breast Cancer 

Globally, breast cancer is the most commonly found cancer among women. As per statistics from the Breast Cancer Research Foundation, approximately 2 million new breast cancer cases were diagnosed in 2018 worldwide. It further added that the global cancer incidence rate has increased by 20% since 2008, representing 1 in 4 of all cancers in women. On the other hand, according to breastcancer.org, an estimated 276,480 new cases of invasive breast cancer and 48,530 new cases of non-invasive (in situ) breast cancer are expected to be diagnosed in 2020. In addition to this, every year 55,200 new breast cancer cases are diagnosed in the U.K., which is around 150 every day as reported by Cancer Research U.K. (2015-2017). Moreover, Cancer Australia reported 3,034 deaths from breast cancer in Australia in 2018.

Such a growing prevalence of breast cancer is increasing the adoption of breast implants among women post-mastectomy or lumpectomy for aesthetic purposes because of tissue malignancy. The growing desire to achieve breast symmetry and breast fullness and size in breast cancer patients is driving the growth of the market.

Regional Analysis

The regional analysis has been made considering the trends of the breast augmentation market, in the regions of North America, Europe, Asia-Pacific, Central, and South America and the Caribbean, the Middle East, and Africa.

America Dominated the Global Breast Augmentation Market

The American regional market held a significant market share to itself during the forecast period and is expected to grow at a high CAGR. Further, at the country level, the U.S. is expected to generate high revenue. The strong regional market can be attributed to the rise in the incidence of breast cancer and the growing adoption of cosmetic procedures. For instance, in the Plastic Surgery Statistics Report, 299,715 breast augmentation procedures were performed in 2019 in the U.S. alone. 

Additionally, the presence of established manufacturers, improved healthcare infrastructure, growing preference of people towards the esthetic appeal, and rise in disposable income is driving the expansion of America’s breast augmentation market. 

Asia-Pacific Anticipated to Show Promising Growth during the Forecast Period

Asia-Pacific breast augmentation market is expected to witness the highest CAGR during the forecast period owing to growth in the number of breast augmentation surgeries, rise in breast cancer cases, and the growing medical tourism sector. According to the International Society of Aesthetic Plastic Surgery report, 895,896 cosmetic procedures were performed in India, of which, 31,602 were breast augmentation procedures in 2018.

Similarly, around 17,553 breast augmentation procedures were performed in Australia of a total of 202,642 cosmetic procedures. In addition to this, growing importance to body appearance, growth in discretionary spending and purchasing power, and rising attention of major market players to emerging markets are collectively driving the market growth of this region.

Segmental Analysis

Silicone Breast Implants to Dominate the Product Segment

The silicone breast implants segment held the largest market share in 2019 and is anticipated to maintain its supremacy over the projected period, primarily due to its natural look and is lightweight. For instance, gummy bear silicone gel implants give a natural feel to reconstructed breasts.

It has a silicone outer shell that is filled with silicone gel. Apart from this, silicone breast implants provide a decreased risk of downward displacement.

Moreover, as per NHS U.K., silicone implants are commonly used in the U.K. This is because they are soft and less inclined to wrinkle. According to Cosmetic and Reconstructive Plastic Surgery Trends, silicone breast implants were used in 85% of all breast augmentation procedures of 2019. Whereas, saline implants accounted for significant growth during the forecast period owing to a few complications associated with this type of implant rupture as saline gets dissolved in the patient's body without causing any harm.

Round Shaped Implants is Predicted to be the Largest Segment in Shape

By shape, the round shape segment is accounted for the largest share of the global breast augmentation in 2019. This is majorly due to its ideal shape for breast enlargement. Round-shaped implants are available in a large range of diameters thus can fit in women with different shapes and builds.

The main advantage of round shaped over anatomical is that round-shaped ones are soft and symmetrical and reduces the risk of implants rotating out of place. The anatomical implants are expected to grow at the highest CAGR as they give a firm and fuller look.

By Application, Cosmetic Surgery Accounted Largest Share

Cosmetic surgery is expected to contribute to the largest revenue share in 2019. This is attributed to the growing adoption of cosmetic surgical procedures involving breast augmentation for enhanced physical appearance. In 2018, according to the American Society of Plastic Surgeons (ASPS), around 18 million surgical and minimally invasive cosmetic procedures were performed in the U.S.

Reconstructive surgery is usually performed post-mastectomy or in patients with defects or deformities. Growth in breast cancer prevalence and increase in reimbursement rates for reconstruction surgeries are collectively responsible for the growth of this segment in the coming future.

Hospitals Held Largest Share by End-Use

The hospital segment is accounted for the largest share of the global breast augmentation in 2019. This is majorly due to the growing number of hospitals, rise in breast cancer cases, and increasing preference by patients towards hospitals to undergo cosmetic surgeries.

On the other hand, cosmetology clinics are anticipated to attain the highest growth due to the special focus of these clinics on cosmetic procedures and growing awareness about aesthetic appeal.

Recent Developments

• In October 2020, GC Aesthetics Ltd. (GCA) launched PERLE, a novel round breast implant developed with reverse surface technology for easy placement and low risk of capsular contracture.
• In June 2017, Allergan plc., acquired Keller Medical, Inc., a privately-held medical device company to excel in the breast augmentation and reconstruction surgery segment.