Asia-Pacific Citrus Powder Market

Market Overview

The Asia-Pacific citrus powder market size witnessed significant growth and is expected to grow at a CAGR of around 8.11% during the forecast period. (2023-2030).

The citric powder is salt from sour fruits like oranges, lemons, limes, and grapefruits. Air, drum, spray, and freeze-drying can dry citric fruits. It adds a sour taste to dishes. Antioxidants and bioflavonoids in orange powder speed up cell turnover, regulate skin tone, and fight against free radicals. Personal care and cosmetic goods contain it since it's healthy.

Highlights

• Orange dominates the market by source. 
• Personal and beauty products dominate the market by end-user.
• The conventional segment dominates the market by nature.
• Spray drying dominates the market by drying method.
• B2B dominates the market by distribution channel.

Market Dynamics

Asia-Pacific Citrus Powder Market Drivers

Increasing Awareness of Health Benefits

Citrus fruits are nutritious. Asians are buying more orange powder because of these benefits. Vitamin C, antioxidants, and your immune system make citrus powder healthy. Orange powder is growing popular in health and fitness products in Australia. Citrus powder is added to nutritional supplements, dietary powders, and fortified foods to boost vitamin C, flavor, and antioxidants. Asia-Pacific health-conscious people eat citrus powder to satisfy their nutritional demands and enhance their health.

Asia-Pacific Citrus Powder Market Restraints

Fluctuation in Raw Material Prices

Citrus fruit prices in the region have fluctuated in recent years due to various variables such as weather conditions, supply-demand dynamics, and worldwide market trends. For example, in China, one of the region's top citrus fruit growers, prices can vary dramatically depending on crop yields, weather-related concerns, and market circumstances. The Food and Agriculture Organization of the United Nations (FAO) publishes statistics on the region's citrus fruit output and pricing.

Asia-Pacific Citrus Powder Market Opportunities

Growing Foodservice Sector

The food service business in Southeast Asia has grown rapidly, owing to changing consumer lifestyles, urbanization, and an increase in dining-out culture. The number of restaurants, cafés, and other food service outlets has increased in Thailand, Singapore, Malaysia, and Indonesia. The citrus powder is frequently used as a flavoring agent and ingredient in various foods, drinks, and desserts at these places. Citrus powder enhances the taste and scent of many food service items by adding a tart and refreshing citrus flavor to culinary creations.

Segmental Analysis

The Asia-Pacific citrus powder market is segmented based on source, end-user, nature, drying method, distribution channel, and country.

The market is further segmented by source into Orange, Mandarin, Lime, Lemon, Grapefruit, and Bergamot.

Orange dominated the market and is expected to register a CAGR of 8.19% over the forecast period.

The market is further segmented by end-user into Food and Beverage (Bakery, Alcoholic, Seasoning, Dairy Products, Ready to Eat Meals, Ice cream, confectionary), Personal care and Beauty products (Soaps, Body scrubs, Sanitization, Cleaning Agents, Makeup remover), Dietary supplements, juices.

The personal care and Beauty products segment dominates the market and is expected to grow at a CAGR of 8.16% during the forecast period.

Soaps dominate the market among personal and beauty products and are expected to grow at a CAGR of 8.28% during the forecast period.

The market is further segmented by nature into organic and conventional.

The conventional segment dominates the market and is expected to grow at a CAGR of 8.07% during the forecast period.

The market is further segmented by drying method into Spray Dried, Freeze Dried, Drum Dried, Air Dried.

Spray drying dominates the market and is expected to grow at a CAGR of 8.24% during the forecast period.

The market is further segmented by distribution channel into B2B, B2C (modern Trade, Medical stores, specialty stores, online channels, convenience stores)

The B2B segment dominates the market and is expected to grow at a CAGR of 8.17% during the forecast period.

Regional Analysis

The market is analyzed in China, India, Japan, South Korea, Australia, Indonesia, Malaysia, and the Rest of Asia-Pacific. China dominated the market and is expected to grow at a CAGR of 8.31% during the forecast period.

Oceania and South Asia are becoming better places for citrus powder market players to grow. End-use industries like skincare, food and drinks, personal care, and others are growing quickly. In emerging South Asian countries, the citrus powder market is projected to grow because more people are getting jobs, people are becoming more aware of organic ingredients, there is more interest in personal hygiene, and people have more money to spend. Moreover, Growing urbanization and hectic lifestyles in nations such as China, India, and Japan have increased the demand for convenience meals. The citrus powder is frequently used to manufacture ready-to-eat meals, snacks, drinks, and desserts, and it provides a quick and reliable supply of citrus taste.

Recent Developments

• In 2020- Paradise Fruit Freeze Dried and Bühler Group, a Swiss food processing technology business, created various dry, ready-to-eat (RTE) pulses and grains for quick meals and soups.
• In 2022- Din Marketing, a renowned Israeli food products and solutions firm, bought Cham Foods' entire operation.
• In 2020- Bio-gen Extracts Pvt. Ltd., a major nutraceuticals and plant extracts maker, teamed up with CIFAL plant to create and sell goods for the immunity, fitness, and nutrition markets.