United Kingdom Citrus Powder Market

Market Overview

The United Kingdom’s citrus powder market witnessed significant growth and is expected to grow at a CAGR of around 8.08% during the forecast period. (2023-2030).

Citrus fruits, including oranges, lemons, limes, and grapefruits, make the salt known as "citric powder." Various techniques, such as freeze-drying, drum drying, spray drying, and air drying, can dry citrus fruits. When used as a seasoning, it adds a noticeable sour or tangy taste to meals. The orange powder is rich in bioflavonoids and antioxidants, which speed up skin cell turnover, even out skin tone, and shield skin from potentially harmful free radicals. It is present in several personal care and cosmetic products since it is good for your health.

Highlights

• Orange dominates the market by source. 
• Personal and beauty products dominate the market by end-user.
• The conventional segment dominates the market by nature.
• Spray drying dominates the market by drying method.
• B2B dominates the market by distribution channel.

Market Dynamics

United Kingdom Citrus Powder, Market Drivers

The Rising Popularity of Citrus Flavors

Citrus powders are extensively used to manufacture baked items in the United Kingdom. For example, a bakery in the United Kingdom may employ citrus powders to infuse lemon or orange tastes into their cakes, cookies, or pastries. They may make goods with a natural citrus flavor by including citrus powders in their recipes, appealing to consumers who seek clean labels and natural alternatives. Over 60% of UK customers actively seek natural food and beverage goods. The preference for natural goods among consumers is projected to enhance demand for citrus powders in the UK market. Furthermore, the UK government's measures to promote healthy eating habits and minimize the use of artificial ingredients, such as citrus powders, assist the growth of the natural food ingredient industry.

United Kingdom Citrus Powder Market Restraints

Limited Availability of Citrus Fruit

Citrus powder manufacturers may struggle to get enough fresh citrus fruits in the UK. Production volumes and supply chain disruptions may result. Importing citrus fruits from other nations increases shipping costs and lead times, which may affect UK citrus powder prices and availability. According to DEFRA, the UK imports a lot of fresh fruits, especially citrus fruits, to fulfill local demand. Imports can cause supply chain, quality, and availability issues. These reasons may limit the UK citrus powder market growth.

United Kingdom Citrus Powder Market Opportunities

Expanding Food and Beverage Industry

In the food and candy industries, citrus powder can be used in many ways. Its sour and lemony taste can improve many foods, such as baked goods, sauces, dressings, sweets, and snacks. The Food and Drink Federation says the UK's exports will hit £23.7 billion in 2020. This shows how big the market is for food and drinks. The UK market allows companies that make citrus powder to work with companies that make food and develop new goods that meet consumers' changing tastes.

Regional Analysis

In the UK food and beverage business, citrus tastes are becoming increasingly popular. The citrus powder makes it easy to add citrus tastes to drinks, sweets, snacks, and sauces, among other things. Because it can be used in many ways, manufacturers can make new goods that meet buyer needs. Lemon Concentrate is a business that works in the fruit powder market in the UK. The UK-based company Lemon Concentrate makes and sells citrus goods like citrus juice. They sell various citrus products made from lemon, lime, and orange. Their lemon powder is used in many ways, like in drinks, baked goods, sauces, and sweets.

Segmental Analysis

The United Kingdom citrus powder market is segmented based on source, end-user, nature, drying method, and distribution channel.

The market is further segmented by source into Orange, Mandarin, Lime, Lemon, Grapefruit, and Bergamot.

Orange dominated the market and is expected to register a CAGR of 8.16% over the forecast period.

The market is further segmented by end-user into Food and Beverage (Bakery, Alcoholic, Seasoning, Dairy Products, Ready to Eat Meals, Ice cream, confectionary), Personal care and Beauty products (Soaps, Body scrubs, Sanitization, Cleaning Agents, Makeup remover), Dietary supplements, juices.

The personal care and Beauty products segment dominates the market and is expected to grow at a CAGR of 8.16% during the forecast period.

Soaps dominate the market among personal and beauty products and are expected to grow at a CAGR of 8.34% during the forecast period.

The market is further segmented by nature into organic and conventional.

The conventional segment dominates the market and is expected to grow at a CAGR of 8.03% during the forecast period.

The market is further segmented by drying method into Spray Dried, Freeze Dried, Drum Dried, Air Dried.

Spray drying dominates the market and is expected to grow at a CAGR of 8.24% during the forecast period.

The market is further segmented by distribution channel into B2B, B2C (modern Trade, Medical stores, specialty stores, online channels, convenience stores)

The B2B segment dominates the market and is expected to grow at a CAGR of 8.18% during the forecast period.

Recent Developments

• In 2020- Paradise Fruit Freeze Dried and Bühler Group, a Swiss food processing technology business, created various dry, ready-to-eat (RTE) pulses and grains for quick meals and soups.
• In 2022- Din Marketing, a renowned Israeli food products and solutions firm, bought Cham Foods' entire operation.