India Collectible Card Games Market Size, Share & Trends Analysis Report By Game Type (Digital, Physical), By Age (Adult, Teenagers), By Card Type (Character Card, Autograph Card, Image Card), By Application (PC Games, Mobile Device Games, Others) and Forecasts, 2024-2032

India Collectible Card Games Market Size

The India collectible card games market size was valued at USD 169.59 million in 2023 and is projected to reach from USD 190.34 million iin 2024 to USD 466.01 million by 2032, growing at a CAGR of 11.8% during the forecast period (2024–2032). As digital platforms expand and gaming culture gains mainstream popularity, India’s CCG market is experiencing rapid growth. The popularity of anime and gaming among Indian youth and the influence of regional gaming communities have contributed to the demand for physical and digital collectible card games. With mobile and PC gaming on the rise, the Indian market for CCGs is developing robustly across various demographic segments.

India Collectible Card Games Market Growth Factors

Youth engagement and digital gaming infrastructure

The primary driver of growth in India’s CCG market is the increasing engagement of teenagers and young adults with digital gaming, coupled with India’s improving digital infrastructure. The smartphone penetration rate is expected to surpass 80% by 2025, and high-speed internet access has widened access to digital card games nationwide. According to a 2024 report by the Internet and Mobile Association of India (IAMAI), India has over 500 million active online gamers, a significant portion of whom are engaged in collectible card games. Additionally, popular franchises like Pokémon have captured the interest of younger demographics.

Market Restraining Factors

Limited accessibility of physical ccgs and cultural preferences

The physical segment of India’s CCG market is restrained by limited accessibility outside major cities. Physical card games rely heavily on retail outlets and community events, less prevalent in smaller towns and rural areas. Moreover, there is a general preference for digital gaming due to its convenience and accessibility, posing a challenge for physical CCG sales. According to the Indian Retailers Association, only 40% of collectible card game stores are outside metro cities, reducing physical card access and slowing community-based growth in smaller regions.

Market Opportunities

Growth in e-sports and social media-based card gaming communities

The rise of e-sports and social media platforms has opened new avenues for CCG engagement in India. Platforms like YouTube, Discord, and Twitch have fostered interactive communities where players can participate in CCG tournaments, share tips, and connect with fans globally. Major e-sports events now include collectible card games showcasing local and international talent. According to the Federation of Indian Chambers of Commerce and Industry (FICCI), India’s e-sports viewership grew by 20% in 2024, with many card game events attracting large audiences. This digital community support offers a promising opportunity for expanding India’s CCG market.

Regional Analysis

The market is characterized by strong growth in India’s major metropolitan areas, each city exhibiting unique trends and influencing the CCG market landscape.

Mumbai is a primary market for CCGs, as India’s entertainment and financial capital, with numerous gaming cafes, specialty stores, and anime-themed events fostering CCG culture. Major tournaments and conventions, such as the Mumbai Comic Con, offer a platform for CCG enthusiasts to compete, trade, and connect. With a rising youth population and the growing influence of digital culture, Mumbai’s CCG market is set for continued growth.

Delhi has a thriving gaming community, with many CCG stores and e-sports centers catering to young players. The city hosts several tournaments and CCG meetups, contributing to a vibrant community that attracts digital and physical card gamers. Delhi’s large student population drives demand for accessible CCG formats, making it a key market for entry-level and digital card games.

Known as India’s tech hub, Bangalore has a prominent online CCG player base. The city’s tech-savvy population is highly engaged in digital CCGs, leveraging online platforms to participate in competitive gameplay. Bangalore’s robust digital infrastructure also supports a thriving e-sports scene, where collectible card games like Legends of Runeterra are gaining traction among local players.

Hyderabad is a growing market for CCGs, with an increasing number of gaming cafes and dedicated CCG stores. The city has witnessed a rising interest in anime culture, boosting demand for character-driven card games. Hyderabad’s gaming centers often host CCG tournaments, attracting young enthusiasts and building a loyal community for physical and digital CCGs.

In Chennai, the CCG market is supported by a blend of digital and physical gaming culture. Community events and card tournaments are held at local gaming hubs, while digital CCGs have seen growing interest among younger players. Chennai’s high internet penetration and rising adoption of mobile gaming devices create new opportunities for online CCGs, which appeal to the city’s youth.

Segmental Analysis

By game type

Physical dominates the game type segment and is expected to grow at a CAGR of 11.8%, driven by a niche but dedicated fan base in urban centers. Collectible physical cards appeal to players who value tangible items, particularly in metropolitan areas like Mumbai and Delhi, where gaming cafes and comic conventions encourage in-person trading and gameplay. Companies are also focusing on limited edition releases to drive interest among collectors, ensuring sustained engagement in this segment despite a predominantly digital market.

By age

Teenagers dominate the age segment and are expected to grow at a CAGR of 12.5%, as they are heavily influenced by digital and gaming content accessible on social media. Many popular CCGs are tied to anime or fantasy series, highly popular with India’s youth. Online tournaments and mobile-friendly game versions cater to this demographic, who quickly adopt new trends. This group remains crucial in expanding the CCG market, with high engagement rates across mobile and online gaming platforms.

By card type

Character cards dominate the card type segment and are expected to grow at a CAGR of 12.3% as they resonate with players' affinity for specific game and anime characters. Collectors are drawn to character cards linked to internationally popular franchises, which carry cultural appeal among Indian fans. Games such as Magic: The Gathering and Pokémon capitalize on this demand by offering character-based narratives and special editions that increase the collectible value of these cards.

By application

PC games dominate the application segment and are expected to grow at a CAGR of 12.6%, driven by India’s robust gaming PC market and affordable broadband connectivity. PC gaming provides an immersive and competitive experience, making it a favored platform for serious CCG players. Titles like Hearthstone have gained a loyal fanbase, with players drawn to strategic gameplay options and interactive online communities that enhance the gaming experience.

Analyst's Perspective

• As per our analyst, the India collectible card games market is poised for rapid expansion in the coming years. This growth is primarily driven by India’s young population, increasing digital connectivity, and integrating CCGs into the thriving e-sports culture. The strong affinity of Indian youth for anime and character-based games aligns well with CCG formats, particularly character cards and digital platforms. While access to physical cards remains limited outside major urban centers, the digital infrastructure provides a platform for CCG engagement nationwide. India’s expanding social media and streaming platforms are expected to support the growth of CCG communities, making it an up-and-coming market for domestic and international players.