United States Collectible Card Games Market Size, Share & Trends Analysis Report By Game Type (Digital, Physical, By Age, Adult, Teenagers), By Card Type (Character Card, Autograph Card, Image Card), By Application (PC Games, Mobile Device Games, Others) and Forecasts, 2024-2032

United States Collectible Card Games Market Size

The United States collectible card games market size was valued at USD 3247.14 million in 2023 and is projected to reach USD 9167.36 million by 2032, growing at a CAGR of 12.2% during the forecast period (2024–2032). The increasing popularity of both physical and digital CCGs is driven by a strong gaming culture, well-established tournaments, and a substantial base of card collectors. Furthermore, rising interest from adults and dedicated collectors fuels the expansion, while digital advancements support broader accessibility and player engagement across various platforms.

United States Collectible Card Games Market Growth Factors

Rising popularity of digital collectible card games

The shift towards digital platforms has significantly contributed to the growth of CCGs in the United States. Digital versions offer easier access, convenience, and enhanced interactivity, which appeals to younger generations and tech-savvy adults. The Entertainment Software Association (ESA) reported in 2024 that digital games accounted for nearly 80% of U.S. gaming revenue. This trend has encouraged publishers to develop robust online CCG platforms and frequent content updates, creating dynamic gameplay experiences that sustain player interest. Additionally, partnerships between gaming companies and major sports leagues for branded CCGs further propel this growth by appealing to a broad demographic of gaming enthusiasts.

Market Restraining Factors

High competition from other gaming genres

The U.S. market is highly competitive, with CCGs facing significant competition from other popular gaming genres, such as Battle Royale, MMORPGs, and FPS games. These genres capture much of the same audience, especially among younger players, often reducing CCG engagement. Furthermore, AAA titles frequently attract large shares of consumer spending on games, leading to limited resources available for CCG purchases. According to the NPD Group’s 2024 report, over 60% of U.S. gamers aged 18-34 reported spending more on console and PC games than collectibles, highlighting the challenge of maintaining CCG engagement amidst genre competition.

Market Opportunities

Expansion of collectible trends among adults

The growing collection trend among adults presents a significant opportunity for the U.S. CCG market. With the resurgence of nostalgia and increased disposable income, adults increasingly engage in CCGs for recreational and investment purposes. A 2025 study by the Toy Association indicated a 15% rise in collectible purchases among adults over the past year. This demographic is drawn to limited-edition and rare character cards, viewing them as valuable assets. Companies have capitalized on this by launching special editions and licensed character expansions, which appeal to collectors’ desire for unique, high-value items, ensuring a steady demand among adult consumers.

Regional Analysis

As a cultural and commercial hub, New York City has a thriving CCG market driven by a diverse, enthusiastic player base. Events like New York Comic Con foster a strong CCG community, where collectors and casual players gather for exclusive releases. The city’s dense population of professionals with disposable income further supports the demand for high-value collectibles.

In Los Angeles, CCG's popularity is enhanced by the city's vibrant entertainment industry. Hollywood’s influence on popular culture and connections with major franchises, from superhero universes to anime, increases interest in themed CCGs. Collectible card game tournaments hosted at venues like Anime Expo fuel local interest, with a strong turnout from young adults and teenagers.

Chicago’s collector culture has fueled demand for physical CCGs, and regular conventions like C2E2 attract a large base of CCG enthusiasts. The city’s gaming cafes and comic book stores have become hubs for trading and tournaments, contributing to a steady demand for new releases and classic cards among collectors.

San Francisco, with its tech-savvy demographic, has a high adoption rate of digital CCGs. The city’s tech professionals are particularly drawn to online CCGs, facilitated by easy access to digital platforms and frequent e-sports events. The combination of disposable income and interest in digital gaming positions San Francisco as a leading the global market for digital CCGs.

In Dallas, the rise of gaming culture has driven CCG growth, with local gaming stores and tournaments providing spaces for enthusiasts to gather. The popularity of sports cards and character-based CCGs is notable, as collectors and gamers alike invest in rare items and participate in regional tournaments, maintaining consistent demand.

Segmental Analysis

By game type 

Physical dominates the game type segment and is expected to grow at a CAGR of 11.8%, driven by dedicated collectors and the nostalgia factor. Many adults seek the tangible appeal of physical cards, which retain collectible value over time. Key industry players often release special editions and host events, such as Comic-Con and Gen Con, that promote physical trading and interaction. The continued demand for rare, limited-run cards at these events sustains interest in physical CCGs despite the dominance of digital formats.

By age

Adults dominate the age segment and are expected to grow at a CAGR of 12.5% during the forecast period, as CCGs increasingly appeal to those who grew up with popular franchises like Magic: The Gathering and Pokémon. Collectors in this segment are particularly interested in cards as a hobby and investment, supported by platforms facilitating card trading and valuation. This growth is also fueled by game-specific community forums and social media platforms, where adults engage with new releases and high-value collectibles.

By card type

Character cards dominate the card type segment and are expected to grow at a CAGR of 12.7% due to their strong connection with well-known franchises and cultural icons. Cards featuring superheroes and fantasy characters are especially popular, driven by the success of major franchises and the regular release of new characters. Limited-edition character cards also attract dedicated collectors, who value these cards' exclusivity and potential resale value, adding to the segment’s consistent demand.

By application

PC games dominate the application segment and are expected to grow at a CAGR of 13.3% during the forecast period. This growth is supported by the widespread accessibility of online CCG platforms, which provide interactive gameplay and frequent updates. Popular games like Hearthstone and Magic: The Gathering Arena are tailored for competitive players, offering seamless gameplay and advanced features. Digital events and live-streamed tournaments further amplify the popularity of PC-based CCGs, enhancing their appeal among dedicated players in the U.S.

Analyst's Perspective

As per our analyst, the United States collectible card games market is poised for rapid expansion in the coming years. This growth is primarily driven by the increasing appeal of CCGs among adults, who view these games as collectible assets and nostalgic hobbies. Digital advancements have made online CCGs more accessible and engaging, attracting a wide demographic of players across all ages.

Additionally, the rise of character-focused card games, amplified by collaborations with entertainment franchises, ensures sustained interest in new releases. The U.S. market’s competitive landscape and varied consumer base create a promising environment for further innovation and growth, making CCGs a dynamic and evolving segment in the gaming industry.