Detergent Chemicals Market Size, Share & Trends Analysis Report By Product Type (Surfactants, Builder and Fillers, Enzymes, Fragrances), By Application (Solid Detergents, Liquid Detergents), By End-User (Household, Industrial and Institutional) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2024-2032

Market Overview

The global detergent chemicals market size was valued at USD 63.1 billion in 2023 and is projected to reach USD 136.0 billion by 2032, registering a CAGR of 8.9% during the forecast period (2024-2032). The expanding sales of premium garments, which necessitates high-quality products, the growing number of hospitals and clinics, and people's increased awareness of personal cleanliness are all critical drivers driving the detergent chemicals market growth.

Detergent chemicals are a wide range of compounds used in producing cleaning goods, such as laundry detergents, dishwashing detergents, surface cleaners, and industrial cleaning solutions. These chemicals are vital for removing dirt, grease, stains, and odors from various surfaces while preserving fabric integrity and cleanliness.   Due to their multiple benefits, the growing usage of detergent chemicals in cleaning products, including laundry and dishwashing detergents, is driving global market expansion. Furthermore, increased demand for premium garments made from high-quality fabrics drives demand for detergents, including fabric softeners, to maintain fabric quality, favoring detergent chemical sales. 

Furthermore, the expanding number of hospitals, clinics, and other healthcare facilities is driving up demand for disinfectants manufactured utilizing detergent chemicals to ensure strict hygiene and sanitation standards are followed. Aside from that, the growing usage of complex washing machines and dishwashing appliances that require specific types of detergent for maximum performance is fueling the Portable Dishwasher market growth.

Key highlights

• Builder and Fillers generate the most share by product type.
• Solid Detergents contribute significantly to the market by application.
• Households are the major end-users of the market.

Market Dynamics

Global detergent chemicals market drivers

Population growth and urbanization

The expanding worldwide population, combined with rapid Urbanization, drives up demand for household cleaning goods. Urban lifestyles frequently result in increasing use of laundry detergents, dishwashing detergents, and surface cleansers, which drives demand for detergent chemicals. With its fast-rising population and urbanization rates, Asia-Pacific perfectly illustrates how demographic changes influence demand for detergent chemicals. Countries like China and India are seeing tremendous population expansion and urban migration, driving demand for household cleaning goods.

According to the United Nations Population Division, the global population growth rate in 2023 is 0.9%, or around 74 million people annually. This is down from the 2.3% yearly growth rate in 1963. This population growth increases the demand for home goods, particularly detergents.

Furthermore, according to the United Nations, 68% of the world's population is expected to reside in cities by 2050. By the middle of the century, approximately 2.5 billion people could live in cities. The UN also predicts that the global population will grow from 8 billion to 9.7 billion by 2050, peaking at almost 10.4 billion in the mid-2080s. As urban residents seek convenient solutions to their everyday duties, there is an increase in demand for consumer goods and services, including cleaning supplies. This demographic trend is driving the continued growth and expansion of the global detergent chemicals market, providing chances for producers to fulfill the changing needs of urban consumers worldwide. 

Global detergent chemicals market restraints

Environment concerns and regulation

One key constraint on the detergent chemicals business is the growing scrutiny and regulation of environmental concerns. Many detergent compounds, particularly phosphates, and some surfactants, can cause water pollution and ecological deterioration. Regulatory agencies worldwide enforce more substantial limitations on using these chemicals in cleaning products, prompting manufacturers to reformulate or seek alternatives. Compliance with environmental standards complicates and costs product development, and it may restrict the availability of particular chemicals, limiting market growth.

Furthermore, several states in the United States, including Washington, Minnesota, and Michigan, have implemented restrictions limiting phosphates' use in household cleaning products. These restrictions are intended to preserve water quality and aquatic habitats from the harmful impacts of phosphorus contamination. In January 2023, New York State banned laundry detergents containing more than two parts per million (PPM) of 1,4-Dioxane, a potential human carcinogen. The regulatory limit for 1,4-Dioxane in household cleaning and personal care products has been reduced to 1 PPM by the end of 2023. As of December 31, 2023, New York State allows only one component per million cleaning products. 

Additionally, in 2022, the European Commission updated Regulation (EC) No 648/2004 on detergents to require hazardous compounds to be classified, labeled, and packaged before they are placed on the market. In December 2022, the Commission also announced a change to the CLP Regulation that will include new hazard classes. 

Global detergent chemicals market opportunity

Technological advancement

Ongoing advances in detergent chemistry, formulation technologies, and production processes create the potential for product innovation and differentiation. Manufacturers can use technologies like microencapsulation, enzyme stabilization, and nanotechnology to improve their detergent chemicals' performance, sustainability, and safety. Smart and connected cleaning technologies, such as sensor-based dosing systems and IoT-enabled monitoring devices, provide opportunities to increase efficiency, minimize waste, and improve user experience in cleaning processes.

In addition,  companies specializing in enzyme stabilization technology, such as Novozymes, DuPont, and AB Enzymes, invest in R&D to improve enzyme performance and stability in detergent applications. For example, Novozymes has created patented enzyme stabilization methods, such as enzyme encapsulation and surface modification, to improve enzyme stability and activity in laundry detergents and industrial cleaners.

Furthermore, according to a Nielsen survey, 81% of consumers worldwide believe businesses should better assist the environment, and 73% are prepared to pay more for sustainable products. This consumer mood highlights the opportunity for producers to develop and introduce plant-based, biodegradable detergent formulas consistent with customer values and preferences.

Regional Analysis

The global detergent chemicals market analysis is conducted in North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.

Asia-pacific dominates the global market

Asia-Pacific is the most significant global detergent chemicals market shareholder and is estimated to grow at a CAGR of 8.6% over the forecast period. Asia-Pacific dominated the detergent chemicals market due to the substantial presence of soap producers in China, India, and South East Asian countries. Rising industrialization, commercialization, and household spending in the region drive demand for innovative and sustainable detergents. According to the International Monetary Fund (IMF), the Asia-Pacific area is predicted to expand by 4.6% in 2023, up from 3.9% in 2022. This expansion is mainly attributable to China's post-reopening recovery and stronger-than-expected growth in Japan and India in the first half of 2023. However, the World Bank predicts that growth in the region will slow in the second half of 2023, with a 4.5% prediction for 2024. The region's growing population and per capita consumption drive demand for chemicals. 

North America is anticipated to exhibit a CAGR of 8.3% over the forecast period. North America was second in consumption, followed by Europe, Latin America, the Middle East, and Africa. In North America, the United States is the primary producer. As a result, the country consumes a significant amount of raw materials. The United States has a higher per capita consumption of around 10 kgs than the global average. Households consume the bulk of detergents and are projected to dominate the industry. 

Europe accounts for a moderate share of the market. Europe's stringent ecolabel requirements force producers to use eco-friendly ingredients. Companies including BASF SE, Clariant, Croda, and Novozymes are investing in bio-based technologies in Europe. Rising competition among prominent businesses promotes market growth in Germany, France, and the UK. 

Latin America's rapid industrialization and rising middle-class affluence are predicted to increase detergent and detergent chemical usage significantly. Expanding industrial and commercial infrastructure in Brazil, Mexico, Argentina, Columbia, and Chile drives demand for industrial and institutional cleaning products. 

The Middle East and Africa holds a significant market share. To remain competitive in the regional market, formulators are implementing new technologies, including enhanced surfactants, builders, fillers, and chemicals, in response to global trends. Industrial and institutional cleaning products drive market expansion in the Middle East and Africa. Increasing awareness of personal and home cleanliness in developing African countries drives the region's demand for products and raw materials. 

Segmental Analysis

The global detergent chemicals market is segmented based on product type, application, and end-user.

The market is further segmented by product type into Surfactants, Builder and Fillers, Enzymes, and Fragrances.

The builder and filler category led the global market in 2023 due to their more significant percentages in detergent formulation. Builders and fillers are detergent ingredients that improve cleaning efficiency, balance pH levels, and provide bulk to detergent formulas. Builders such as phosphates, zeolites, and carbonates sequester complex water ions, prevent soil redeposition, and improve detergent effectiveness in difficult water circumstances. Fillers, such as sodium sulfate and sodium chloride, increase the volume of detergent solutions, enhancing their appearance and texture while lowering costs. Builders and fillers help improve the overall cleaning efficiency, stability, and economy of detergent formulations, ensuring optimal performance across various cleaning jobs and water conditions. 

Enzymes are the market's fastest-growing category, closely followed by perfumes. Enzymes are biological catalysts that speed up chemical reactions and reduce complicated stains and soils to smaller, more soluble molecules. Enzymes in detergent formulations target specific types of stains, such as proteins (proteases), starches (amylases), and lipids (lipases). Enzymes improve the cleaning performance of detergents by digesting and solubilizing organic matter, resulting in better stain removal and fabric care. Enzymes are especially effective in cold water washing, providing benefits such as reduced energy use, shorter wash cycles, and enhanced environmental sustainability.

The market can be bifurcated by application into solid and liquid detergents.

The solid sector dominated the global market. Solid detergents provide various benefits, including easy storage, less packaging waste, and concentrated formulations that require smaller packing sizes. They are also less likely to spill or leak than liquid detergents, making them ideal for travel and outdoor use. Solid detergents are adaptable and can be combined with various detergent chemicals, including surfactants, builders, enzymes, and scents, to satisfy specific cleaning needs and performance standards. These compounds have higher weight percentages in solids than liquids. Liquid products typically contain 60-70% water and other ingredients. Furthermore, solid ones are powder, tablets, and sheets. 

Liquid detergents are formulations distributed in liquid form, usually from bottles, jugs, or containers. Liquid detergents are widely used in laundry, dishwashing, surface cleaning, and personal care applications due to their convenience, ease of use, and ability to remove stains and pollutants. Liquid detergents include advantages such as pre-dissolution, consistent distribution, and rapid dispersion in water, ensuring thorough cleaning and washing of clothes, dishes, and surfaces. They are suited for machine and hand washing and come in various formulations, including regular, concentrated, and eco-friendly alternatives. Liquid detergents can comprise multiple compounds, including surfactants, enzymes, scents, and specialized additives, each customized to a specific cleaning task and consumer preference.

Based on end-users, the market is fragmented into household, industrial, and institutional.

The household category generated the most revenue and is likely to increase quickly in the foreseeable future. Individuals in the household segment use detergent products for domestic cleaning duties such as laundry, dishwashing, surface cleaning, and personal care. Household detergent products are widely accessible in grocery shops, supermarkets, and retail outlets in various formats, including powders, liquids, gels, and capsules. Consumers select household detergent products based on cleaning efficacy, aroma, price, brand reputation, and environmental friendliness. Manufacturers serve the household market by providing diverse detergent formulations customized to various cleaning requirements, fabric kinds, and water conditions, assuring consumer satisfaction and brand loyalty.

Moreover, the growing middle-class population and increased expenditure on home care and personal care items are driving the expansion of this market sector. Laundry detergent chemicals are predicted to rise significantly due to increased demand in the industry. 

The market is growing in commercial and institutional sectors due to increased emphasis on hygiene and good manufacturing practices in industrial sectors. The industrial and institutional market includes commercial entities, businesses, and institutions that need cleaning supplies for professional and industrial purposes. This includes hotels, restaurants, hospitals, schools, workplaces, manufacturing plants, and janitorial services. Industrial and institutional detergents are used in bulk for large-scale cleaning, industrial equipment cleaning, restaurant sanitation, healthcare facility disinfection, and institutional laundry services. These solutions are designed to meet high performance, safety, and regulatory requirements, and they are available in concentrated bulk and specialty formulations for specific industries and applications. Rising government and private investment in commercial infrastructure drives demand for cleaning products and raw materials. 

Recent Developments

• April 2024 - AkzoNobel invested in Dutch research laboratories to continue inventing for impact.
• May 2024 - BASF expanded its biomass balance offering to include BMBCertTM 1,4-butanediol (BDO), tetrahydrofuran (THF), polytetrahydrofuran (PolyTHF®), and 3-(dimethylamino)propylamine (DMAPA). In addition to the production location in Ludwigshafen, Germany, the Geismar, Louisiana, facility has received accreditation for all of these goods.
• April 2024 - Dow, Henkel, and Kraton jointly drive sustainability in the North American consumer goods industry.