Europe Digital Signage Solutions Market Size, Share & Trends Analysis Report By Solution (Software, Services), By Deployment Mode (On-Premise, Cloud-Based), By Industry (Retail, Hospitality, Transportation, Healthcare, Education, Media and Entertainment, BFSI, Others) and By Country(U.K., Germany, France, Italy, Russia, Nordic, Benelux, Rest of Europe) Forecasts, 2022-2030

Market Overview

The Europe digital signage solution market size was valued at USD 5,147 million in 2021 and is projected to reach USD 12,963 million by 2030, registering a CAGR of 10.64% during the forecast period 2022-2030.

A digital medium dynamically broadcasts audio-visual content, such as news, alerts, wayfinding information, commercial content, or emergency messages, to multiple screens in various locations. This is known as digital signage. Digital signage systems eliminate frequent compatibility and interoperability issues between media players and displays. Furthermore, airports extensively use digital signage boards as arrival and departure boards, known as Flight Information Display Systems (FIDS).

Developing economies create more opportunities in this market through the growth of transport networks, public infrastructure, and new commercial buildings. All modes of public transportation use digital signage to attract the attention of on-the-go viewers, providing real-time location and context awareness related to traveler information and advertising. Furthermore, many educational facilities are adopting it as a standard, with digital signage systems being facilitated by schools and corporate campuses. 

Highlights

• Edge-server software dominates the market by software type. 
• Installation services dominate the market by Service type.
• The retail segment dominates the market by Vertical.

Market Dynamics

Europe digital signage solution market drivers:

Growth in the transport network

Transportation companies are increasingly adopting digital signage solutions to provide real-time information to passengers and improve their overall experience, driving the growth of the digital signage solution market in Europe.

Airports use digital signage solutions to display flight schedules, gate information, and other important announcements. Passengers navigate the airport and reduce confusion and stress with this help. Airports can use digital signage solutions to display advertisements and promotions, which can provide a revenue stream.

Reduced risk

The digital signage solution market in Europe is driven by reducing risk. Print and billboard advertising involves high costs and does not guarantee the message will reach the target audience. In contrast, digital signage solutions cost less and are more likely to reach the target audience. Furthermore, advertisers can respond to changing market conditions by updating digital signage solutions.

Europe digital signage solution market restraints:

Lack of standardization

The absence of standardization makes it difficult for businesses to compare and evaluate different products and services for digital signage solutions due to the lack of uniformity in the hardware and software used.

Also, different hardware and software products can have compatibility issues due to this lack of standardization, making integrating different systems and technologies challenging. Additionally, proprietary software may create vendor lock-in and limit businesses' flexibility to switch between providers, as some vendors may use it.

Europe digital signage solution market opportunities:

Customization and personalization

Businesses can create more targeted and relevant messaging for their audiences by taking advantage of the significant opportunity for customization and personalization in the digital signage solution market. Businesses can use data analytics and customer insights to understand their target audience's preferences, behaviors, and demographics and tailor their digital signage content to better resonate with them.

Businesses in industries such as the retail need to create a more engaging and personalized shopping experience to compete with e-commerce giants like Amazon. This is particularly important. Businesses can achieve this by using digital signage solutions to deliver personalized recommendations, promotions, and messaging based on the customer's browsing and purchase history.

Regional Analysis

Belgium accounts for the largest market share. Belgium focuses more on customer acquisition regarding digital signage solutions, mainly in the retail sector, due to the increasing demand for digitalization. A French multinational retailer deployed a comprehensive in-store digital signage solution across 25 of its branches in Belgium, with more to follow, to promote the latest promotions and product information to customers and manage queuing at the tills.

DOBIT, a local Scala systems integrator, deployed and customized the entire network using Scala technology, which serves as a central backbone for managing all screens, templates, content, and audio. In September 2021, ZetaDisplay partnered with KFC Netherlands and Belgium, omnichannel CRM, and the order management platform Booster Agency to provide digital signage solutions to over 100 KFC restaurants within the next 12 months. KFC expects this partnership to boost its digital signage, including new and remodeled restaurants across the Netherlands and Belgium. Furthermore, 209 hospitals are located in Belgium, and its population has become one of the most diverse in the world, with over 180 nationalities and 108 spoken languages, increasing by a million since 2005. Maintaining constant contact while ensuring patients' comfort and well-being is critical, given that there are 64,000 admissions daily and an average stay of about 6.4 days, with 64,000 beds. Without question, this category includes AZ Sint-Jan Brugge-Oostende AV. Several restaurants are undergoing tests with external-facing window digital screens aimed at passers-by. Each restaurant will feature six screens as digital menu boards.

Segmental Analysis

The Europe digital signage solution market is segmented based on Software type, service type, and vertical.

The Software type segment is further segmented into Edge-Server software and content management systems.

The Edge-server software segment dominated the market and is expected to register a CAGR of 10.77% over the forecast period.

The segment can be bifurcated by service type into Installation services, Maintenance, and support services. 

The Installation services segment dominated the market and is expected to grow at a CAGR of 10.24% during the forecast period.

Based on vertical, the market is sub-segmented into Retail, Corporate, BFSI, Education, Government, Transportation, Entertainment, Hospitality, and industrial.

Retail is expected to dominate the market, registering the highest CAGR of 10.44% over the forecast period.

Recent Developments

• January 2023- Navori Labs will bring programmatic DOOH features and enhanced product platforms to ISE 2023.
• April 2023- NEC utilized carbon nanotubes to develop the world's first highly sensitive uncooled infrared image sensor.