Middle East and Africa Digital Signage Solution Market

Market Overview

The MEA digital signage solution market size was valued at USD 1,528 million in 2021 and is projected to reach USD 3,994 billion by 2030, registering a CAGR of 11.10% during the forecast period (2022-2030).

Digital hotel signs, video walls, or interactive kiosks deploy digital signage that provides various benefits, such as enhancing the guest experience, increasing customer engagement and satisfaction, reducing perceived wait times in queues, increasing revenues and brand loyalty, and cutting down on printing costs. Due to such benefits, the digital signage market in the Middle East and African region is projected to grow robustly over the forecast period.

In the past few years, several major retailers have increased demand for digital signage systems as an advertising medium in the region. Advertisers prefer digital signage as it gradually replaces printed signage displays. Many players exist in the Middle East and Africa Signage Market, with a few holding a dominant market share. The market is moderately competitive. 

Highlights

• Content Management systems dominate the market by software type. 
• Installation services dominate the market by Service type.
• The retail segment dominates the market by Vertical.

Market Dynamics

Middle East and Africa Digital Signage Solution Market Drivers:

Growth in the Retail Industry

The increasing population, rising disposable income, and urbanization are rapidly growing the retail sector, making it one of the major industries in the MEA region. Online shopping is growing, and physical retailers are facing tough competition. They are searching for ways to attract customers by enhancing the in-store experience. Retailers use digital signage solutions to create an immersive and interactive shopping experience. These solutions provide information on products, promotions, and entertainment, making it easier for customers to navigate the store.

Companies are using digital signage solutions to improve the efficiency of the supply chain by providing real-time information on inventory and order status. This reduces the time taken for order fulfillment and improves customer satisfaction.

Rising Demand for DOOH Advertising

Businesses in the MEA region recognizes the potential of DOOH advertising to reach a large audience in high-traffic locations, leading to its increasing popularity. Businesses use digital signage solutions for DOOH advertising in airports, shopping malls, train stations, and other public spaces to showcase their products and services to a captive audience effectively.

DOOH advertising companies can update digital signage solutions in real time and program them to display specific content at different times of the day, making them more flexible and cost-effective than traditional advertising methods. Businesses can target specific audiences and optimize their advertising spend.

Middle East and Africa Digital Signage Solution Market Restraints:

Data Security Concerns

As other technologies, such as artificial intelligence, facial recognition, and IoT (Internet of Things), integrate with digital signage solutions, they become more sophisticated. The need to collect, process, and store a vast amount of data is created by this integration. Collecting and storing this data poses significant security risks, as it may contain sensitive information about individuals and organizations. Data breaches can result in financial losses, damage to the organization's reputation, and legal liabilities, posing a risk.

Furthermore, digital signage solutions implemented in public spaces can cause privacy concerns. For example, people can see the use of facial recognition technology as invasive, and it can raise concerns about surveillance and data protection.

Middle East and Africa Digital Signage Solution Market Opportunities:

Adoption of Cloud Technology

Cloud-based digital signage solutions outmatch traditional on-premises solutions in several advantages. Scalability is one of the primary benefits. Businesses can easily and quickly scale up or down cloud-based solutions depending on their needs. Businesses can respond to changes in demand and adapt to new opportunities quickly.

On-premises solutions are less flexible than cloud-based solutions. Businesses can manage their digital signage solutions remotely, as they can access them from anywhere with an internet connection. Businesses with multiple locations can manage their operations more efficiently by using it. Cloud-based digital signage solutions offer cost-effectiveness as another advantage. These solutions enable businesses to allocate their resources more efficiently and invest in other areas of their operations by eliminating the need for expensive hardware and maintenance costs.

Regional Analysis

We analyzed the MEA region country-wise, including Saudi Arabia, UAE, Egypt, and South Africa. The growth of the retail, hospitality, and transportation sectors is driving the UAE to become one of the fastest-growing markets for digital signage solutions. Businesses and organizations have significantly increased their adoption of digital signage solutions for advertising, wayfinding, and customer engagement in the country. Countries like the United Arab Emirates are leading in smart city development, increasing the scope for exchanging information. This has led to increased digital signage deployment throughout the Middle East. For example, high-speed rail links have rapidly evolved and connected Dubai to other cities. With its ambitious vision, Dubai's government sets a high benchmark for future urban planning initiatives across the Middle East and the larger African continent. Also, companies in South Africa are putting effort into better expansion. NoviSign Digital Signage will launch a new reseller program in Africa in March 2022.

Segmental Analysis

The MEA digital signage solution market is segmented based on Software type, service type, and vertical.

The Software type segment is further segmented into Edge-Server software and content management systems.

The Content Management system segment dominated the market and is expected to register a CAGR of 11.29% over the forecast period.

The segment can be bifurcated by service type into Installation services, Maintenance, and support services. 

The Installation services segment dominated the market and is expected to grow at a CAGR of 10.42% during the forecast period.

Based on vertical, the market is sub-segmented into Retail, Corporate, BFSI, Education, Government, Transportation, Entertainment, Hospitality, and industrial.

Retail is expected to dominate the market, registering the highest CAGR of 11.16% over the forecast period.

Recent Developments

• April 2023- NEC utilized carbon nanotubes to develop the world's first highly sensitive uncooled infrared image sensor.
• March 2023- Broadsign and Numbat GmbH announced that Numbat would use Broadsign's digital-out-of-home (DOOH) advertising platform to build, power, and scale advertising capabilities for its growing network of sustainable, high-power electric vehicle (EV) charging stations.