Flavonoids Market Size, Share & Trends Analysis Report By Type (Flavones, Anthocyanin, Flavanols, Anthoxanthin, Flavan-3-ols, Isoflavones), By Application (Food and Beverages, Dietary Supplements, Pharmaceuticals, Cosmetics and Personal Care, Animal Feed) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2023-2031

Market Overview

The global flavonoids market size was valued at USD 2.0 billion in 2022 and is projected to reach USD 3.4 billion by 2031, registering a CAGR of 6.1% during the forecast period (2023-2031). Expanding health issues, rising need for leisurely meals, significant demand for functional foods, and increasing berry consumption are the primary market drivers driving flavonoids market growth.

Flavonoids are a type of polyphenolic chemical found throughout the plant kingdom. They are well-known for many biological activities and are essential to plant physiology. Flavonoids are the pigments that give fruits, flowers, and leaves their hues and add to the flavor and scent of many foods. Environmentally conscious consumers are increasingly interested in sustainable sourcing strategies such as eco-friendly farming and responsible harvesting. As the demand for ethically and sustainably sourced components grows, flavonoid producers who promote these methods will be able to thrive.

This increases consumer trust and drives up demand for flavonoid-rich goods, enhancing the market for flavonoids. Consumers can identify particular nutritional demands thanks to genetic testing and modern technologies, raising demand for flavonoid supplements that address individual health concerns, and such factors boost the flavonoids market share.

Market Dynamics

Global flavonoids market drivers:

Increasing consumer awareness of health and wellness

Consumers are more interested in learning about the health advantages of their foods. Increased availability of health information via the Internet, social media, and other outlets has raised awareness of the possible benefits of certain substances, such as flavonoids. According to one survey, 90.9% of participants agree that health information on the Internet and social media helps enhance public health awareness. Furthermore, scientific research demonstrating flavonoids' antioxidant and anti-inflammatory capabilities has attracted media attention. This coverage, whether in news articles, blogs, or social media platforms, has helped to disseminate knowledge to a larger audience. The flavonoid fisetin has been shown to have cancer-preventive properties. Plant-derived products or their refined bioactive components have been shown to promote health and prevent cancer. 

Besides, Consumers are increasingly seeking antioxidant-rich foods and supplements because of their relationship with decreasing oxidative stress and improving general health. Flavonoids, known for their antioxidant properties, are compatible with this consumer demand. According to a Bevindustry.com article published in 2018, 71% of baby boomers, 73% of Gen-Xers, and 66% of millennials are looking for antioxidants. In 2018, 38% of the general population stated that they wished to increase the amount of antioxidants in their diet. Collaborations among food and beverage corporations, health organizations, and wellness influencers to promote the health advantages of flavonoids may help raise consumer awareness. Marketing initiatives that educate customers on certain flavonoids found in certain foods and their possible health benefits may be shared. The global flavonoid market trend toward functional beverages, such as herbal and antioxidant-rich beverages, corresponds to consumer interest in health and wellness. Products marketed as health-enhancing, maybe due to flavonoid content, may see greater demand.

Global flavonoids market restraints:

Regulatory constraints

Regulations and restrictions on using specific flavonoids in various regions can impact the market. Compliance with regulatory standards and resolving safety problems are critical for industry participants. Consider the regulatory environment in the United States for herbal and dietary supplements. Dietary supplements are regulated by the Food and Drug Administration (FDA) under the Dietary Supplement Health and Education Act (DSHEA). Although numerous flavonoids occur naturally in botanicals and herbs, the regulatory status of certain flavonoid-rich extracts or isolated substances may differ. In the United States, flavonoids are regulated by the Food and Drug Administration (FDA) as dietary supplements or food additives. However, neither the Food and Drug Administration (FDA) nor the European Food Safety Authority (EFSA) have approved flavonoids as prescription medications. Global regulatory limits can also differ.

Additionally, flavonoids' clearance and acceptance in dietary supplements and functional foods may differ across areas, limiting companies' capacity to market and sell goods globally. A 2017 study found worldwide flavonoid intake ranges between 150 and 600 mg daily. Navigating complicated and developing regulatory frameworks is critical for organizations in the flavonoids market. Failure to comply with regulations can lead to product recalls, legal troubles, and brand reputation damage. Industry operators must frequently engage in research and development to ensure their products meet regulatory standards. This could include completing safety studies, presenting documentation of the historical usage of specific flavonoids, and staying current on regulatory changes.

Global flavonoids market opportunity:

Expansion in the functional foods and beverage sector

The rising popularity of functional foods and beverages, notably those fortified with health-promoting substances such as flavonoids, presents a significant opportunity. This includes creating flavonoid-enriched items, including teas, juices, and snacks. Beverage firms may respond to this potential by inventing and producing new products, such as herbal teas, fruit juices, or flavored water supplemented with antioxidant-rich flavonoids. PepsiCo Inc. has agreed to pay USD 3.85 billion for Rockstar Energy Beverages, a US-based energy drink company. The strategic acquisition aims to enhance PepsiCo's functional beverage portfolio and market position across the country's available beverage area.

Companies can also prominently promote flavonoid content on product labels, stressing the linked health advantages. Through marketing efforts, consumers may be educated about the importance of flavonoids in general health and wellness. Collaborations between beverage corporations and health-focused brands or research organizations might result in the introduction of new products. A partnership between a tea manufacturer and a wellness brand could introduce a functional tea line highlighting flavonoid content.

Regional Analysis

The global flavonoids market analysis is conducted in North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.

North america dominates the global market

North America is the most significant global flavonoids market shareholder and is estimated to grow at a CAGR of 5.9% over the forecast period. North America held the largest market share, owing to increased consumption of flavonoids as a supplement among consumers in this area. This is primarily due to an increase in the prevalence of disorders such as high cholesterol, high blood pressure, coronary heart disease, atherosclerosis, and congestive heart failure. Flavonoid protects the heart and blood vessels from injury. As a result, North America has generated a brisk flavonoid markets demand throughout time. 

Furthermore, the epidemic has highlighted the importance of immune health, and the resulting concern will continue to drive consumers' priorities toward boosting their immune systems. According to flavonoids market insights, roughly one-third of US consumers were more concerned about immunological health in 2020 than in 2019. The number of product launches with immune health claims increased at a CAGR of 13% in the United States. With supplement sales rising in 2020, growth is expected to continue in the years ahead. As a result, increasing demand for health supplements will likely drive market expansion throughout the forecast period.

Asia-Pacific is anticipated to exhibit a CAGR of 6.3% over the forecast period. During the market forecast period, Asia-Pacific is predicted to be the fastest-growing market. China controls a considerable percentage of the Asia-Pacific market for nutraceuticals and beauty supplements due to its extensive client base, competing with other nations and established marketplaces. However, many diet-related chronic illnesses that can be prevented, such as obesity, type 2 diabetes, cardiovascular disease, and being overweight, are prevalent in the Asia-Pacific region. The need for flavonoids has increased because of these health issues. The Chinese government is implementing strict food safety standards for food producers to maintain a sanitary and secure environment in the area. Furthermore, the China Flavonoids market had the most significant market share, while the India Flavonoids market was the Asia-Pacific region's fastest-growing market.

Additionally, the demand for flavonoids has increased due to these health concerns. Food safety has long been an issue in China, where the government is developing strong food safety standards for food producers to keep the region clean and safe. Consumers in the Asia-Pacific area are getting more sensitive about the category of ingredients used in products as their understanding of various food and beverage categories grows. Furthermore, due to their hectic lifestyles, many Asian consumers choose convenience foods, which has raised the demand for canned and processed food commodities and increased the use of flavonoids in functional foods. 

In contrast, consumers in India are concerned about monitoring the substances used in foods and beverages. With the growing use of synthetic chemicals in agriculture in some nations, there is a greater emphasis on raw material origin. As a result, rising knowledge of natural compounds such as flavonoids would boost growth in the Indian industry.

Europe is the largest cosmetics market in the world, which gives prospects for ingredient exporters from emerging economies. Natural components in personal care and cosmetics are in great demand, which is predicted to continue. Natural elements are increasingly popular in conventional personal care and cosmetics. Due to a strong preference for more sustainable raw materials, companies are replacing artificial components with natural substances. As a result, the demand for flavonoids will likely remain high in Germany throughout the evaluation period.

Segmental Analysis

The global flavonoids market is segmented based on type, application, and region.

The market is further segmented by type into Flavones, anthocyanin, flavonols, anthoxanthin, flavan-3-ols, and Isoflavones.

Anthocyanin occupies the largest share of the market. Anthocyanins are water-soluble pigments that give fruits and vegetables red, purple, and blue hues. Anthocyanins, abundant in berries, grapes, and red cabbage, have antioxidant qualities and are associated with cardiovascular health, cognitive function, and anti-inflammatory effects. In 2022, anthocyanin is expected to dominate the global market. Advances in the chemical characterization of flavonoids have led to the efficacy of antioxidant protectants against several chronic diseases in recent years. Anthocyanin has been one of the most widely examined flavonoids, with food researchers leading the way in anthocyanin epidemiology data, including production and metabolism, plant predominance, and phytochemical studies.

Flavones are a flavonoid with a double bond at the C2-C3 position. They are abundant in fruits, vegetables, and herbs, contributing to the pigmentation of diverse plant tissues. Flavones, known for their antioxidant qualities, have been researched for potential health advantages. Flavone-rich foods and beverages include parsley, celery, and chamomile tea. Flavones are connected with anti-inflammatory and anti-cancer properties in the diet, making them a topic of study in nutritional research.

The market can be bifurcated by application into Food and Beverages, Dietary Supplements, Pharmaceuticals, Cosmetics and Personal Care, and Animal Feed.

Food and beverages are the most common applications of the market. Flavonoids are widely used in the food and beverage industries. They are used for their natural colors, fragrances, and possible health benefits. Fruits, vegetables, teas, and some beverages are examples of flavonoid-rich foods. This application is projected to dominate the global market for flavonoids. Flavonoids contribute to sensory properties such as color and flavor in food and beverages. They are frequently employed in developing functional foods and drinks to promote their significance as natural antioxidants and bioactive substances. The numerous applications of flavonoids in industries such as medicines, cosmetics, food, drinks, and personal care are projected to drive sales in this area. The peel of any citrus fruit can be used to produce flavonoids. Its raw materials are readily available to manufacturers in inappropriate and sufficient sizes and costs. As a result of their numerous applications, flavonoids are in high demand.

Flavonoids are frequently used in dietary supplements due to their alleged health advantages. These supplements, available in capsules, tablets, and powders, provide a concentrated supply of flavonoids. Flavonoid-containing dietary supplements cater to consumers looking for easy solutions to increase their consumption of these bioactive chemicals. Flavonoid supplements are marketed for various health benefits, including antioxidant support and overall wellness.

Recent Developments

• December 2023- Following the acquisition of VIO Chemicals, Biosynth can provide larger-scale complex chemistry solutions.
• October 2023- SunActive flavonoid delivery system, a patented, solvent-free, enzymatic technology from Taiyo, is a significant step forward in the dietary supplement industry's ability to bring more productive components to market.