Hair Oil Market Size & Outlook, 2025-2033

Hair Oil Market Size

The global hair oil market size was valued at USD 4.51 billion in 2024 and is projected to grow from USD 4.74 billion in 2025 to reach USD 7.04 billion by 2033, growing at a CAGR of 5.08% during the forecast period (2025–2033).

The surging disposable income and improving living standards, particularly across emerging economies such as India, China, and Brazil, are significantly boosting the growth of the global hair oil market. As consumers gain greater financial flexibility, they are more willing to invest in premium personal care products, including hair oils that promise nourishment, shine, and long-term scalp health.

Moreover, the soaring influence of social media and beauty influencers is playing a pivotal role in driving product awareness and consumer preferences. Digital platforms are helping brands reach wider audiences and educate users about the benefits of consistent hair oiling routines, which in turn fuels market growth. Additionally, the rising focus on grooming among men is expanding the customer base for hair oils, as manufacturers introduce male-specific variants to tap into this growing segment.

Hair Oil Market Trends

Growing Demand for Natural & Organic Products

Consumers are increasingly shifting towards natural and organic products due to rising concerns over synthetic chemicals, parabens, and sulfates commonly found in traditional formulations. This trend is particularly vigorous among health-conscious millennials and Gen Z consumers who prioritize clean-label, plant-based ingredients. Organic oils infused with essential oils such as rosemary, coconut, and argan are gaining rapid traction for their perceived scalp-nourishing and hair-strengthening benefits.

• In April 2025, Sky Organics launched its Organic Castor Oil with Rosemary, a certified organic, hexane free blend of castor, rosemary, and peppermint oils designed to invigorate the scalp and strengthen strands for fuller, healthier curls. Priced at around $15.99, it's cruelty free, Yuka rated, and now available nationwide via Walmart and Amazon.

Such innovations underline the market’s shift towards eco-conscious and safe haircare solutions.

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Hair Oil Market Growth Factor

Rising Hair Fall and Scalp Issues

The global rise in hair and scalp issues is significantly fueling the demand for oils. Modern lifestyles, including poor diets, excessive styling, and increased exposure to pollution, are leading to premature hair thinning and scalp disorders. Consumers are increasingly seeking natural remedies like oils for prevention and treatment.

• According to the American Academy of Dermatology (2023), over 80 million Americans suffer from hereditary hair loss, and pollution is now recognized as a key environmental trigger for hair and scalp damage. Moreover, according to Gitnux, nearly 85% of men experience noticeable hair thinning by the age of 50, while approximately 40% of women begin to see visible hair loss by the age of 40.

This has prompted consumers to embrace hair oils enriched with therapeutic and nourishing ingredients like coconut, argan, castor, and bhringraj.

Market Restraint

Consumer Shift to Chemical-Free Alternatives

A prominent restraint in the global market is the surging consumer shift toward chemical-free and clean-label alternatives. Traditional oils containing mineral oils, parabens, sulfates, and synthetic fragrances are increasingly being avoided due to rising awareness of their potential adverse effects on hair and scalp health.

Consumers are now seeking natural and organic formulations, often with plant-based oils and herbal extracts. This trend challenges conventional manufacturers to reformulate or risk losing market share. Brands that fail to adapt to this clean beauty movement may struggle to retain modern, health-conscious consumers who prioritize transparency and ingredient safety in personal care products.

Market Opportunity

Innovation in Formulation

The global market is rapidly evolving as consumers increasingly demand products that do more than just nourish hair. Today’s customers look for multifunctional oils that offer benefits like frizz control, heat protection, scalp care, and styling support, all in one formula.

• A prime example of this innovation is Shakira’s Isima line, launched in June 2025, which introduced the Delicia Reparative Hair Oil. This advanced product combines Brazilian hemisqualane and Chilean rosehip oil to provide 96-hour frizz control, enhanced shine, heat protection, and deep repair. It also incorporates cutting-edge technologies like Nanopeptide-3, GluconaBond, and FiberSeal to address the unique needs of textured and complex hair types.

Such science-driven, ingredient-rich formulations highlight the growing trend of premium, multifunctional oils, presenting strong growth opportunities for brands that focus on clean, effective, and targeted hair care solutions.

Regional Analysis

Asia Pacific remains the largest and fastest-growing market, owing to traditional oiling practices deeply embedded in consumer routines. Increasing urbanization and the surging disposable incomes are boosting sales of both premium and mass-market products. Demand for herbal and ayurvedic oils continues to surge, supported by cultural preferences and natural wellness trends. Local manufacturers are innovating with blends featuring coconut, amla, and argan oils, while global brands are expanding footprints through localized offerings. Growing awareness about haircare, especially among youth, is propelling long-term market expansion.

• China’s hair oil industry is witnessing steady growth driven by rising consumer focus on scalp health and anti-hair loss solutions. Traditional Chinese medicine-based oils, such as those infused with ginseng and angelica root, are gaining traction. For example, brands like Bawang and Yunnan Baiyao are expanding their herbal oil ranges. E-commerce giants like Tmall and JD.com also support strong online sales, especially during Singles’ Day promotions.
• India’s market remains robust due to deep-rooted cultural practices and growing demand for herbal solutions. Ayurvedic oils like Dabur Amla and Parachute Advansed Coconut Oil dominate shelves, addressing hair fall, dandruff, and dryness. With rural and urban penetration, brands leverage television and influencer marketing to maintain relevance. Additionally, innovations like onion oil and hibiscus-based formulations are gaining popularity among younger, health-conscious consumers.

North America hair Oil Market Trends

The North American market is expanding owing to increased consumer inclination toward natural and clean beauty products. Growing concerns over hair thinning, scalp health, and damage from styling tools have prompted demand for nourishing oils. The rise in vegan, cruelty-free, and botanical formulations is aligning with regional consumer preferences. Additionally, premium product offerings and influencer-driven marketing through digital platforms are accelerating brand visibility and sales. The region’s high disposable income and evolving beauty standards are also fostering growth in specialty and luxury hair oil segments.

• The United States hair oil market is expanding due to rising demand for clean beauty products and inclusive haircare. Brands like Mielle Organics and Carol’s Daughter cater to textured and curly hair, driving sales. The natural hair movement has fueled interest in oils like castor, jojoba, and argan. E-commerce and beauty subscription boxes, such as Ipsy and Birchbox, have further amplified product visibility and accessibility.
• Canada’s hair oil sector is growing with increased preference for organic and multicultural haircare. Immigrant populations have popularized products like coconut and amla oils. Brands such as The Ordinary and OGX are tapping into natural oil-based formulations. The clean beauty trend and eco-conscious consumerism in cities like Toronto and Vancouver are pushing demand for sulfate-free, vegan, and cruelty-free hair oils through both retail chains and online platforms.

Europe Hair Oil Market Trends

Europe’s market is growing steadily, driven by rising demand for sustainable, eco-friendly, and multifunctional haircare solutions. Consumers are increasingly seeking organic oils that support scalp hydration, repair split ends, and promote hair vitality. The adoption of clean-label and dermatologically tested formulations is also shaping product development. An aging population focused on anti-hair loss treatments and younger consumers seeking daily hair nourishment are both contributing to sustained demand. E-commerce and salon partnerships are further enhancing product reach and driving growth across key urban and suburban areas.

• Germany's hair oil industry is growing steadily, driven by rising demand for organic and vegan beauty products. German consumers increasingly prefer natural oils like argan and jojoba, aligning with clean beauty trends. Brands like Alverde and Weleda have seen strong retail performance in organic stores such as dm and Rossmann. Moreover, the rising popularity of DIY haircare routines is boosting the use of cold-pressed oils and herbal blends.
• The UK market for hair oil is expanding due to increased awareness of scalp health and diverse haircare needs across ethnic groups. Coconut and castor oils are especially popular among Afro-Caribbean communities. Brands like Palmer’s and SheaMoisture are witnessing strong demand. Additionally, with the rise of social media trends and influencer marketing, hair oils offering frizz control and shine enhancement are gaining traction among younger consumers.

Product Type Insights

The coconut oil segment holds a significant share in the global market due to its deep-rooted cultural usage, especially in the Asia-Pacific region. It is widely preferred for its nourishing, anti-dandruff, and hair-strengthening properties. Its affordability, availability, and versatility across hair types contribute to its mass appeal. The segment continues to thrive with rising demand for organic and cold-pressed coconut oil variants in both domestic and international markets.

Category Insights

The medicated segment is gaining traction as consumers increasingly seek therapeutic solutions for scalp conditions such as dandruff, itchiness, and hair fall. These formulations are often infused with ingredients like ketoconazole, salicylic acid, or herbal actives, offering both medicinal and cosmetic benefits. Growing awareness of scalp health and the rise in dermatological consultations have significantly contributed to the segment’s expansion across urban and semi-urban areas worldwide.

Packaging Type Insights

The bottles segment dominates the packaging landscape of the global market due to its convenience, durability, and cost-effectiveness. Bottled oils are preferred for their easy availability across retail and online platforms. They come in various sizes, catering to different consumer needs, from travel packs to family-size formats. This packaging type ensures product integrity and ease of use, making it a standard choice among manufacturers and consumers alike.

End-User Insights

The women's segment accounts for the largest share in the global market, driven by their higher grooming consciousness and consistent use of haircare products. Women frequently seek oils for nourishment, hair growth, damage repair, and styling needs. The availability of targeted formulations and increasing preference for premium and herbal products continue to drive demand. Additionally, social media and influencer marketing have amplified product visibility and brand engagement among women.

Distribution Channel Insights

The offline segment remains a dominant distribution channel in the global market, especially in emerging economies. Supermarkets, convenience stores, pharmacies, and specialty beauty stores facilitate physical product evaluation and immediate purchase. Brand loyalty and trust are often fostered through in-store promotions and personal recommendations. Despite the growth of e-commerce, offline retail retains a stronghold due to its accessibility, especially in rural and tier-2 cities.

List of key players in Hair Oil Market

1. Dabur India Ltd.
2. Marico Limited
3. Emami Limited
4. Unilever PLC
5. Procter & Gamble (P&G)
6. L’Oréal S.A.
7. Bajaj Consumer Care Ltd.
8. Himalaya Drug Company
9. Patanjali Ayurved Ltd.
10. Godrej Consumer Products Limited
11. Kama Ayurveda

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Recent Developments

• July 2025- Diffar’s Tokyo Balance Hair Oil has debuted as a luxury, perfume-infused treatment blending premium Japanese botanicals. Following a successful Brooklyn pop-up, it’s now available online, offering a sensorial experience alongside frizz control and shine enhancement. The launch marks a strategic move into upscale, niche haircare, tapping both fragrance aficionados and beauty-indie consumers.
• May 2025- NovaTrio LLC has officially introduced D'Cherlane Goodness Hair Oil, a premium botanical blend crafted with 17 natural oils. Designed to deeply nourish the scalp and enhance healthy hair care routines, this luxurious hair oil is now available for purchase on Amazon and TikTok Shop US, making it a perfect and timely gift for Mother’s Day.
• April 2025- At In‑Cosmetics Global 2025, BASF introduced three eco-conscious hair ingredients: a natural styling polymer from corn (Verdessence Maize), a wax‑based opacifier, and a betaine surfactant derived from Rainforest Alliance coconut oil, designed to deliver high performance while minimizing environmental impact.