Hydrolyzed Wheat Protein Market

Market Overview

The global hydrolyzed wheat protein market size was valued at USD 8,290.76 million in 2022. It is estimated to reach USD 13,389.59 million by 2031, growing at a CAGR of 5.47% during the forecast period (2023–2031).

Hydrolyzed wheat proteins are obtained from the wheat germ via physical extraction. At ambient conditions, the proteins demonstrate the characteristics of golden fluid. The wheat hydrolysis method employs various processes, such as acidic, alkaline, or enzymatic, to remove wheat components, which include bioactive peptides. The utilization of hydrolyzed wheat proteins is currently observed across diverse industries and geographic regions. Hydrolyzed wheat proteins have been noted to produce high-quality food and beverage products without any adverse effects, making them a favorable choice as a primary ingredient.

Furthermore, it has been discovered that these proteins may provide potential health benefits. Due to their completely natural and organic nature, hydrolyzed wheat proteins are commonly utilized among diverse consumer and patient demographics. The projected increase in wheat protein consumption can be attributed to several factors. These include expanding the food industry, growing demand for meat alternatives, nutritional advantages for lactose-intolerant and health-conscious consumers, and using wheat protein in various end-user sectors, including pet food supplements.

Market Dynamics

Global Hydrolyzed Wheat Protein Market Drivers

Increasing Demand for Plant-Based Protein Products

The rising awareness of the health benefits of plant-based proteins and the growing consumer base adopting vegan or vegetarian diets are the main factors driving the significant growth rate of the global market for plant-based proteins. Hydrolyzed wheat protein is a plant-based protein that can be considered a viable option for individuals who are intolerant to gluten, as it is gluten-free. There has been a consistent rise in the demand for plant-based meat alternatives, which is anticipated to persist in the foreseeable future. There is a discernible trend among consumers towards prioritizing health and wellness, leading to a growing demand for food products that are considered healthier. In addition, plant-based meats are commonly regarded as healthier substitutes for conventional meat due to their reduced saturated fat and cholesterol levels. Conventional meat products may contain antibiotics and hormones, whereas these substances are typically absent in their organic counterparts.

Additionally, the growing consciousness regarding the ecological consequences of animal farming, such as the emission of greenhouse gases, deforestation, and water depletion, has prompted many customers to pursue more environmentally-friendly dietary options. According to available data, plant-based meats exhibit a lower carbon footprint and necessitate fewer natural resources for their production when compared to their animal-based counterparts. In addition to these factors, it is noteworthy that plant-based meat alternatives have undergone substantial enhancements in terms of taste, texture, and diversity over time. Corporations are allocating resources towards conducting research and development initiatives to produce food items that resemble the flavor and consistency of meat derived from animals. The diverse assortment of plant-based meat alternatives, such as burgers, sausages, nuggets, and ground meat substitutes, expands the array of options available to consumers and enhances their culinary flexibility.

Growing Popularity of Gluten-Free Diets

The rapid growth of the global gluten-free market can be attributed to the growing number of individuals diagnosed with celiac illnesses or gluten intolerance. Hydrolyzed wheat protein is a protein that is free of gluten and contains a rich source of amino acids. This characteristic makes it a viable option for individuals who adhere to a gluten-free diet. Hydrolyzed wheat protein is utilized to enhance the texture, flavor, and nutritional content of bakery and sports nutrition products, offering athletes a convenient and expeditious source of protein.

Functional foods are utilized to enhance the nutritional content of products and provide health benefits, including improved immune function and gut health. In addition, governmental and regulatory entities may implement measures and guidelines that facilitate the expansion of the plant-based meat sector. The implementation of labeling standards, incentives for sustainable agriculture, and subsidies for plant-based businesses can create a favorable environment for the growth of plant-based meat products. Such factors drive market growth.

Global Hydrolyzed Wheat Protein Market Restraint

High Cost Associated with Hydrolyzed Wheat Protein

Compared to other plant-based protein sources, hydrolyzed wheat protein is frequently observed to have a higher price point. The complexity of the production process and comparatively lower demand for hydrolyzed wheat protein contribute to its lower market share relative to other plant-based protein sources. The cost of this ingredient was compared to that of other commonly used ingredients. The production of hydrolyzed wheat protein is a multi-step process that involves the enzymatic hydrolysis of wheat proteins into smaller peptide fragments. The production costs of this process are increased due to the need for specialized equipment and expertise.

Additionally, the cost of hydrolyzed wheat protein can be influenced by the quality of the wheat utilized in its production. The procurement of wheat with distinct attributes, such as elevated protein levels and freedom from impurities, may entail a higher cost. In addition, in cases where the demand for hydrolyzed wheat protein surpasses the existing supply, it may increase prices. The supply and price of hydrolyzed wheat protein can be affected by various factors, including restricted production capacity and fluctuations in wheat harvests.

Global Hydrolyzed Wheat Protein Market Opportunities

Competition from other Plant-Based Protein Sources

Pea, soy, and hemp protein are a few additional plant-based protein sources readily available. These protein sources can be employed in a wider range of applications and are frequently more adaptable than hydrolyzed wheat protein. One of the most famous alternative protein sources is soy protein. It is offered in a range of forms, including isolates and concentrates, and provides a comprehensive amino acid profile. Food goods, including meat alternatives, protein bars, and beverages, frequently contain soy protein. As a result of the rise in lactose intolerance, this is also promoting the growth of the hydrolyzed wheat protein market.

Additionally, pea protein is frequently used in sports nutrition products, protein powders, and plant-based meat substitutes. Obtainable from hemp seeds, hemp protein provides a healthy balance of necessary amino acids. It is a popular source of sustainable protein in plant-based protein powders, bars, and snacks. Microalgae are the source of algal protein, which is gaining popularity as a sustainable protein source. It has all the necessary amino acids and is rich in omega-3 fatty acids. Algal protein has many uses, including in food products, supplements, and protein powders.

Regional Analysis

Based on region, the global hydrolyzed wheat protein market has been segmented into North America, Europe, Asia-Pacific, and LAMEA.

North America Dominates the Global Market

North America is the most significant global hydrolyzed wheat protein market shareholder and is expected to grow significantly over the forecast period. It is common practice to increase the protein content by incorporating a protein hydrolysate into the food product when creating protein supplements and high-protein food and drink products. Beverage consumers in the United States consistently prefer products that offer sensory appeal and requisite nutritional value. In addition, the increasing acceptance of plant-based food and beverages due to growing consumer awareness of the advantages of a plant-based diet is a key driver of the demand for plant-based protein beverages nationwide. The South China Morning Post reported a substantial increase of 268% in the launch of US food and beverage products featuring plant-based ingredients between 2012 and 2018. This data indicates a noteworthy level of adaptability among consumers towards such products.

Asia-Pacific is expected to expand significantly during the forecast period. This is due to several factors, including the escalating demand for hydrolyzed wheat protein within the food and beverage sector, the growing acceptance of plant-based diets, and the heightened recognition of the health advantages associated with hydrolyzed wheat protein. The Asia-Pacific market is exhibiting an upward trend due to increased demand for hydrolyzed wheat protein in prominent nations, including China, India, and Japan. Hydrolyzed wheat protein is primarily used in the food and beverage sector, with the pharmaceutical industry being the second-largest application segment.

Additionally, the increasing adoption of plant-based diets propels the demand for hydrolyzed wheat protein in the Asia-Pacific region. According to recent research, people who consume a plant-based diet can use hydrolyzed wheat protein. The Asia-Pacific region is experiencing a rise in demand for hydrolyzed wheat protein, which can be attributed to the growing awareness of its health benefits.

Segmental Analysis

Based on type, the global hydrolyzed wheat protein market is bifurcated into dry and liquid. The dry hydrolyzed protein segment dominates the global market and is expected to grow significantly during the forecast period.

Based on nature, the global hydrolyzed wheat protein market is segmented into conventional and organic. The organic segment dominates the global market and is expected to grow significantly during the forecast period.

Based on application, the global hydrolyzed wheat protein market is segmented into food and beverage (bakery, cereals and cereal products, RTD beverages and powdered beverage mixes, confectionery, and others), animal feed, and cosmetics and personal care.

The food and beverage segment dominates the global market and is predicted to expand significantly over the forecast period. The increasing demand for hydrolyzed wheat protein in various food products, such as bakery, cereals and cereal products, RTD beverages and powdered beverage mixes, confectionery, and others, is expected to boost the growth of the hydrolyzed wheat protein market.

Recent Developments

• 2022- Archer Daniels Midland (ADM) announced the expansion of its hydrolyzed wheat protein production capacity. The expansion is expected to meet the growing demand for protein from the food and beverage industry.
• 2022- The European Food Safety Authority (EFSA) approved the use of hydrolyzed wheat protein as a new food ingredient. This approval is expected to open new markets for hydrolyzed wheat protein in Europe.