Lip Augmentation Market

Market Overview

The global lip augmentation market size was valued at USD 2.87 billion in 2022. It is estimated to reach USD 6.38 billion by 2031, growing at a CAGR of 9.3% during the forecast period (2023–2031). Collagen is the most often used and accessible type of dermal filler. However, the industry is expanding as a result of the introduction of new choices that are less costly and have a longer-lasting impact.

Lip augmentation is a cosmetic process that alters the contour of the lips using collagen or implants as fillers. The procedure may be performed to enlarge the lips, correct asymmetry, create protrusion or alter the proportion between the upper and lower lips. Typically, the procedure involves surgical injection, although non-surgical alternatives exist. Swelling and discoloration are frequent side effects of lip augmentation, along with the potential for irritation or an allergic reaction. Scarring and lumpiness can result from lip augmentations, and implants risk shifting beneath the lip or breaking through the epidermis.

The lip augmentation method most frequently utilized today is an injected dermal filler or hyaluronic acid filler. Lip augmentation aims to provide the patient with an aesthetically pleasing, symmetrical, and healthy appearance. Naturally, the face is not precisely symmetrical, and if the asymmetry is excessive, it can be corrected with lip augmentation. The optimal upper-to-lower lip ratio is approximately 1:1.6, which can be achieved through lip augmentation. 

Market Dynamics

Global Lip Augmentation Market Drivers:

Influence of Social Media on Millennials

Peer recommendations are very powerful when it comes to buying, and social media significantly impacts millennials' purchasing decisions. According to recent research by Hubspot, 71% of consumers are more likely to purchase online after hearing positive feedback from others. In addition, only a handful of people significantly influence referral branding on social media.

Women are choosing aesthetic procedures more frequently, according to a survey done in the UK in 2018. These women all shared one thing in common: they had a lot of media exposure. Motivational factors like self-esteem, life satisfaction, and physical attractiveness related to oneself drive this trend. According to the American Society of Plastic Surgeons, 1.1 million minimally invasive procedures were performed on the male population in 2019. As a result, not only women but a significant number of men were considering such procedures. The market is expected to expand due to the millennial generation's more liberal outlook and the growing gender equality agenda.

Advantages Associated with Lip Augmentation

The increasing demand for cosmetic surgery is attributable to a preference for natural beauty that influences self-esteem, body image, individual biases, and psychological factors. Lip implants provide a more youthful and aesthetically appealing appearance, appear natural, are reversible and adjustable, and have a low rate of complications. In addition, lip augmentation with alloplastic lip implants offers patients safe, fast, cost-effective, and low-risk options.

A few important elements driving up demand for lip augmentation include offering an immediate effect of enhanced lip volume, improving lip structure, and correcting imbalances using various augmentation choices. Similarly, rising disposable income greatly increases the affordability of such procedures, which is a key element boosting the lip augmentation market's revenue growth. In May 2022, the US had 18,481 USD billion in disposable personal income, up from 18,380.74 USD billion in April 2022, according to the US Bureau of Economic Analysis.

Global Lip Augmentation Market Restraint:

Side Effects Associated with the Treatment

The lip augmentation procedure also comes with some risks and side effects. A permanent lip augmentation, like an implant, requires small incisions around the mouth, leading to swelling and temporary scarring, and can cause allergic reactions due to anesthesia used during the procedure. These implants can also cause infection if not done properly, and if the implants shift or move, another surgery might be required. For instance, hyaluronic acid lip fillers need to be reapplied every 6 to 8 months, and after repeated lip pumping, the filler may act as a tissue expander, permanently stretching the lips. This causes the lips to sag and deflate as the filler wears off. Such side effects associated with the lip augmentation treatment restrain the lip augmentation market growth.

Global Lip Augmentation Market Opportunities:

Increasing Awareness of Lip Augmentation

Currently, there is an increasing awareness regarding minimally invasive lip augmentation procedures due to various beauty campaigns held by key players in the market; for instance, Allergan launched a campaign in 2018 for their hyaluronic acid lip filler Juvederm called the "Juvederm it" campaign. Regardless of their specialties, many medical practitioners engage in medical esthetic practices. Moreover, minimally invasive surgeries' outcomes and effectiveness are superior to traditional surgical procedures.

Minimally invasive procedures are quickly replacing invasive surgeries. For example, the American Society of Plastic Surgeons (ASPS) reported that 30.859 lip augmentation procedures were performed in the United States in 2018 alone. Likewise, introducing various insurance schemes for aesthetic and cosmetic procedures has contributed to awareness and acceptance and created opportunities for the lip augmentation market growth. For instance, the UK-based insurance firm Hamilton Fraser has made it its mission to offer insurance for various aesthetic procedures, such as laser treatments, dermal fillers, chemical peels, and botulinum toxin.

Regional Analysis

Based on region, the global lip augmentation market share is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

North America Dominates the Global Market

North America lip augmentation market share is the most significant global market shareholder and is anticipated to exhibit a CAGR of 8.3% during the forecast period. North America engulfs the major portion of the market for lip augmentation globally and will continue to reciprocate with the same growth. This contributes mainly to high personal disposable income, a large pool of certified professionals, strong infrastructure & aesthetic facilities, and a large customer base. According to the American Society of American Society of Plastic Surgeons, the number of lip augmentation procedures increased by nearly 2% from 2017 to 2018. This can be accredited to rapid technological advancements, relatively higher disposable income, development and availability of infrastructure and facilities for aesthetic procedures, and a relatively higher number of aesthetic professionals. Moreover, attributes like high acceptance and openness towards facial enhancement procedures, wide treatment options for lip augmentation procedures, and a soaring appearance-conscious customer pool are likely to propel the lip augmentation market in the region of North America.

Europe lip augmentation market growth is predicted to exhibit a CAGR of 8.9% over the forecast period. The countries in the European region are well developed, imparting significant infrastructure facilities to provide modern technologies relating to aesthetic surgeries and patient care. Accessibility to excellent health facilities, experienced practitioners, and high disposable income contribute to revenue growth in this region. Furthermore, the growing urban population, increasing lifestyle changes, advancements in noninvasive procedures, and availability of skilled professionals fuel the market growth. Drivers like the large middle age population, less stringent approval process, acceptance of lip enhancement procedures, and significant government support make Europe a key attraction for market players.

Asia-Pacific is the region reciprocating the highest CAGR over the forecast period proving that it will be the high growth market for lip augmentation procedures. Numerous lip procedures are carried out in countries like China, South Korea, and Japan annually; greater acceptance of aesthetic procedures and rising disposable income drive the APAC region's market. Attributes like the availability of highly skilled professionals, well-built infrastructure, and low treatments cost are paving the way for the lip augmentation market.

Latin America, the second fastest-growing region after the Asia-Pacific, has many growth opportunities. This market is pacing lucratively because of the availability of procedures like lip augmentation and laser resurfacing at a cheaper cost compared to North America and Europe. Brazil has many well-trained doctors and nurses, modern facilities, and affordable treatments, making the country a popular destination for medical tourists. Moreover, rising investments from international players, adequate disposable income, an increasing number of aesthetic procedures, a rising middle age population, and clinical advancement are driving the regional market.

In the Middle East and Africa, the market is expected to grow steadily over the forecast period. High spending capacity resulting in high living standards, superior medical infrastructure, and an increasingly appearance-conscious young population in nations like the UAE and the Kingdom of Saudi Arabia are creating a demand for the lip augmentation industry. However, factors like the availability of less number of skilled professionals, lack of awareness, and low cultural acceptance of aesthetic procedures in countries like Africa may lead to a low market share in the Middle East and Africa region. People in the Middle East and Africa region majorly prefer to travel abroad for any advanced facial or aesthetic treatment, decreasing the market growth in the region.

Segmental Analysis

The global lip augmentation market is segmented by type and product type.

Based on type, the global lip augmentation market is segmented into temporary and permanent lip augmentation. 

The temporary lip augmentation segment owns the highest market share and is expected to exhibit a CAGR of 9.6% over the forecast period. Temporary lip augmentation fillers are an alternative to surgical procedures like lip implants and lip advancements. Various temporary fillers that last about six months, like collage and hyaluronic acid fillers, are widely used. At the same time, the latter is preferred as the risk and side effects associated with it are negligible compared to collagen fillers. Hyaluronic acid lip fillers such as Juvederm, manufactured by Allergan, are one of the highly efficient product ranges of temporary lip fillers, resulting in contoured, voluminous, and hydrated lips. These temporary fillers are cost-effective and useful for individuals unwilling to undergo invasive procedures. These temporary augmentation procedures can cost anywhere from USD 600 to USD 800. Moreover, rapid technological changes result in the entry of advanced products into the market, which affects the repeat purchase of the same products and the rapid obsolescence of older ones.

Permanent lip augmentation procedures are widely used and accepted as they are minimally invasive, with less recovery time. As the lifestyle of the millennials is transposing, factors like intrinsic aging, increased sun exposure, intensifying smoking tendencies, etc., are becoming the leading cause of decreasing lip volumes nowadays. With the increasing geriatric population, self-concerned millennials, and the advancement and efficacy of lip fillers, people are getting aware of such treatments and are willing to opt for them.

Additionally, the effectiveness of permanent lip augmentation is fueling market growth. For instance, According to a report by Dermatology Times, the American Society of Plastic Surgeons performed 10.12 million dermal filler procedures in 2018, and the individuals from 40-54 years of age opting for such procedures were highest, accounting for 49% of the total age group. Similarly, the permanent lip filler market is further segmented into implants, fillers, fat grafting, lip advancements, etc., wherein every segment drives the demand for lip augmentation in clinics and beauty centers.

Based on product type, the global lip augmentation market is divided into hyaluronic acid fillers, poly-l lactic acid fillers, fat injections, lip collagen, and others. 

The hyaluronic acid fillers segment is the most significant contributor to the market and is predicted to exhibit a CAGR of 9.81% over the forecast period. The hyaluronic acid fillers are derived from hyaluronic acid, naturally occurring in the connective tissues. The Hyaluronic acid filler being hydrophilic, retains the moisture in the lips and enhances it, often proving to be an excellent choice for lip augmentation as it is easily accepted by the body, causing negligible allergies. In addition, many hyaluronic acid filler products are available in the market that the FDA approves. According to the American Society of Plastic Surgeons, 2,128,923 procedures for hyaluronic acid lip augmentation were carried out in 2018 in the U.S. Greater awareness and wide availability of the products across the world is supporting the growth of the global hyaluronic filler market.

Lip collagen fillers replenish the skin's natural collagen giving the skin a plumper and smoother appearance. The earliest fillers approved by the FDA were derived from bovine collagen, Zyderm, and Zyplast. However, a limitation with all collagen products is that the average duration is only about three months, compared to HAs, which generally last 4 to 12 months. Despite this, collagen lip injections are widely used because they provide structure with minimal swelling, bruising, erythema, and downtime. The results of collagen fillers are permanent and immediate, increasing the demand. Collagen treatment combines other procedures, such as a facelift or laser skin resurfacing. The total procedure for collagen injections can cost up to USD 800 per session.

Recent Developments

• May 2023- Evolus, Inc., a performance beauty firm with a customer-centric strategy committed to delivering ground-breaking products, announced that it had signed a binding agreement to serve as the sole U.S. distributor for a collection of five distinctive dermal fillers currently in the late stages of development.

• March 2023- Galderma announced the launch of FACE by GaldermaTM, an innovative aesthetic visualization tool powered by augmented reality (AR) that enables aesthetic professionals and patients to visualize injectable treatment results* before treatment planning. This innovative solution provides patients with a simulated, real-time "before and after" image of what may be possible with an individualized treatment plan, thereby helping to ease patient concerns regarding injectable results.