Mobile Video Editing Applications Market

Market Overview

The global mobile video editing applications market growth rate was valued at USD 764 million in 2021 and is anticipated to reach an expected value of USD 1567 million by 2030 at a CAGR of 9.5% during the forecast period (2022-2030).

Video Editing Application is an application used for editing digital video files. It allows users to cut, copy, and paste different video segments together, adjust the color levels, add text or music, and much more. Various Video Editing Applications programs are available on the market, each with unique features. Video Editing Applications also allow users to adjust their videos' color, brightness, and contrast. Video editing application tools have been developed based on the requirements of various user groups, such as amateurs and professionals.

Various leading, new on-premises W-based video editing platforms continue to favor the capabilities and controls that video editing software offers for editing-related tasks like rendering power, managing complicated projects, color grading panels, and optical flow. The program on the cloud exhibits complexity and capable characteristics. On desktops like Windows and Mac or mobile applications like iOS and Android, it offers fundamental video editing skills via a cloud environment for subscription-based business models.

Key Highlights

• IOS dominates the market by OS. 
• AV Professional dominates the market by End-User.
• North America dominates the market by region.

Market Dynamics

Market Drivers

Growing Influencer Culture and Digital Marketing

Video is being used more and more frequently these days. People use video to give their businesses a more unique appearance and feel. Videos are getting more and more popular. Due to the rise in video uploads to social media sites, more people are using video editing software. The expanding influencer culture is also driving the demand for video editing software. With the rise of social media, digital marketing, and influencer platforms, consumers are becoming more interested in influencer marketing. The recent emergence of social media influencers on YouTube, Instagram, and other platforms has raised the demand for higher-quality video material, which has prompted the creation of specialized video editing tools.

Small enterprises' rising demand for video production is another factor driving the market's expansion. Companies have realized that they need to change to reflect the culture of influencers that is growing.

They are currently providing online training programs and marketing tactics targeted at micro-influencers. The market for video editing software is anticipated to grow shortly due to its accessibility and low cost. Market participants will have plenty of profitable business prospects in the future because of this.

Use of Animation in Videos

Increasingly fewer videos are generated traditionally with a subject speaking in front of the camera. Increasing numbers of video editors and creators can produce high-quality animation videos for businesses as technology and video editing software continue to advance. Using animation in videos is a fantastic and effective way to tell a more vivid, imaginative, and engaging story than simply observing people speak on camera. In addition, many excellent video editing programs include rudimentary animation capabilities, and numerous programs are designed specifically for animating elements. When creating a video, animators and graphic designers are used to make the content more visually enticing and engaging.

Market Restraints

Cloud Power Deficiency and Issues with Large Videos

The storage of video files is a major worry for many mobile video editing software users. Users quickly run out of storage space for finished videos and their initial, unedited versions. The problem is made even more clear when they utilize a free mobile video editing tool to edit videos. Users are forced to spend more money on external storage devices or cloud storage as a result. Some video files become enormous as we go along, and users might only be ready to pay for so much bandwidth. Users must store their files on a third-party cloud if they choose programs without specialized cloud storage, which presents a security risk. Depending on the available resources, downloading and uploading these big files can be agonizingly slow. Furthermore, consuming too much bandwidth will lower productivity across the board.

Easy Access to Pirated Software

The video editing software market faces a serious issue with pirated software. Software piracy is the unlicensed reproduction of software. The illicit copying of video editing software seriously threatens the expansion and prosperity of this industry. The theft makes it more difficult for the business to turn a profit. The business finds it difficult to remain profitable because it must compensate the program creators for their copyrighted software.

This shields the business from lost revenue brought on using illicit software. The problems could impede the expansion of the video editing software market.

Market Opportunities

AI-Based Video Editing Applications

As social apps roll out more and more video features, it is increasingly crucial for developers to provide content creators with the greatest tools for hassle-free video creation. By introducing AI video editing, it is possible to automate or support modifications using machine learning. Advanced users can significantly reduce the time spent on tedious chores, and beginners can utilize it to make excellent content without picking up new skills. Tools like the Video Editor SDK (software development kit) use sophisticated algorithms to analyze videos and suggest edits that can immediately improve their appearance. These alterations include various elements, including color tweaks, beauty filters, and visual effects. Such SDKs are becoming crucial resources for social app developers that must address the rising transition to video consumption to survive in a cutthroat industry.

Growing Adoption of Video Editing for EdTech Platform

In addition, to live instruction, pre-recorded webinars and courses are frequently employed in academic institutions of all sizes. Media's visual content greatly impacts how well students remember it. Since video content (rather than just words or graphics) is more successful for teaching than traditional educational techniques alone, multimedia enterprises using video content (rather than just text or graphics) are predicted to experience stronger market growth. This likely affects the demand for the equipment that produces and stores such multimedia.

Regional Analysis

The global mobile video editing applications market is segmented by region into North America, Europe, Asia-Pacific, South America, the Middle East and Africa.

North America Dominates the Global Market

North America dominates the market and is expected to grow at a CAGR of 7.0% during the forecast period. Due to social media's expanding significance in North America, the mobile video editing applications market is thriving. The number of influencers is rapidly expanding on social media sites like Facebook, Instagram, and Snapchat. Due to the expanding influencer base, several businesses in the North American market have created paid contracts with influencers to increase their sales and revenue. While marketers focus on using the influence of content creators to drive sales, these influencers are generating and editing a growing number of films utilizing the tools provided by mobile video editing apps. Influencers must continually provide interesting content that encourages interaction and leads to higher engagement rates to expand and sustain their following, regarded as the essential success factor in influencer marketing.

Europe holds second place and is expected to grow at a CAGR of 6.5% during the forecast period. Since influencers know that the algorithm favors content with higher levels of engagement, which means more people will see it and have a higher chance of getting discovered, mobile video editing has been driven by influencers, like many other social media trends. Second, creating and editing videos lets them connect with their audience more intimately. Influencers are always seeking to improve this relationship because a face-to-camera conversation with a creator gives followers the impression that they are getting to know them better. Thanks to the rise of social video platforms, influencers now have a low-risk way to disseminate video content. The primary forces for corporate expansion are amateur video editors and European influencers.

Asia-Pacific stands in third place. According to A New Opportunity for Brands in Asia-Pacific, brands in the region are increasingly choosing to work with micro-influencers. Marketing budgets, which are still recovering from historic lows in 2021 due to financial and geopolitical unpredictability and a potential global recession, are projected to decrease even further. CMOs are yet expected to provide outcomes in this difficult climate. Some companies in APAC have had success using micro-influencers to engage customers and spur growth. This has led to a rise in mobile video editing apps used throughout several Asian nations.

Segmental Analysis

The global mobile video editing applications market is segmented based on OS, End User, and Country.

Based on OS, the Global market is segmented by Android and IOS.

IOS dominated the market and is expected to register a CAGR of 7.4% over the forecast period. With the development of iPhone cameras, filming videos on an iPhone has grown in popularity. Many iPhone videographers desire the ability to edit their video directly from their device for simple social sharing. An iPhone video editing software is a great way to make and share material easily. With so many editing programs available, deciding which ones are worthwhile investing your time and money can be difficult. The quality of iPhone video editing applications has significantly improved over the last several years, with many of them now providing advanced editing features and even 4k support.

There is a growing demand for user-friendly, high-quality mobile editing apps as Android cameras improve. New mobile video editing apps are released every week in the Google Play store. Still, with so many alternatives, it can be difficult to determine which apps provide sophisticated functionality users need and which ones fall short.

Based on End Users, the Global market is segmented by Personal and AV Professionals.

AV Professional dominates the market and is expected to register a CAGR of 6.4% over the forecast period.

The popularity of DIY video production has skyrocketed as cell phones become more capable and less expensive. Amateur and professional videographers may now record, edit, and publish their cinematic works with a sophisticated pocket film studio. As a result, users are eager to clip, polish, and prepare their creations for upload, which has caused the popularity of video editing apps to soar. A compelling video can contribute to a brand's success in a world where visual material rules.

With the introduction of smartphones, a profusion of mobile apps—including those for finance, gaming, education, and video editing—have emerged. These phones' cameras and functions are currently their main selling points. We regularly observe new phones entering the market with cameras that outperform their forerunners. Photographers and videographers have many options now that smartphone camera compete with expensive DSLRs. In the mobile app market, photo and video editing apps have cozied up to a certain niche.

Recent Developments

• Apr 2023- KineMaster, announced a new contest named "KineMaster Sound Design Challenge" and a USD 10,000 prize for the winner.
• Mar 2023- Inshorts announced that "Inshorts Originals" is a brand-new feature that will offer unique content created by the journalists of Inshorts.