United States Mobile Video Editing Applications Market

Market Overview

The United States mobile video editing applications market size witnessed significant growth in the past and is expected to grow at a CAGR of 7.0% during the forecast period (2022-2030).

Video Editing Application is an application used for editing digital video files. It allows users to cut, copy, and paste different video segments together, adjust the color levels, add text or music, and much more. Various Video Editing Applications programs are available on the market, each with unique features. Video Editing Applications also allow users to adjust their videos' color, brightness, and contrast. Video editing application tools have been developed based on the requirements of various user groups, such as amateurs and professionals.

Recent years have seen a huge increase in the use of video editing software. This is because doing so is now required for those who want to turn unpolished, amateur videos into shareable, polished, and professional ones. Software of many varieties meets this demand. Those specializing in certain video editing or undercutting their rivals' prices have succeeded in carving out a place for themselves. Some have maintained their position at the top by concentrating on various features, while others have created a distinctive market niche by fusing professional and amateur features.

Key Highlights

• IOS dominates the market by OS. 
• AV Professional dominates the market by End User.

Market Dynamics

Market Driver

Creating and Editing Live Videos

Live streaming videos have recently been a terrific strategy to gain devoted social media followers and raise viewer interaction. As more platforms, like Facebook, Instagram, and YouTube, strive for more live video content, there are more live-streaming videos from companies and content creators. Thanks to the current generation of mobile video editing tools, the days of live-streaming videos that were rarely or never modified are long gone.

However, numerous real-time videos have already been edited or are undergoing it. Simply put, it's done differently than for a video that follows the regular production workflow.

Market Restraint

High Cost of Mobile Data

The market for mobile video editing applications is significantly constrained by the high cost of mobile data in the United States. According to research by OpenSignal, 1GB of mobile data costs an average of USD 5.62 in the United States. This is a lot more than the USD 3.12 average for the entire world. Some users may be discouraged from using video editing software due to the high cost of mobile data, making it expensive for users to download and upload videos.

Several variables cause the high cost of mobile data in the United States. The absence of competition among cell carriers is one of the causes. There are just four main mobile providers in the United States: AT&T, Verizon, T-Mobile, and Sprint. Because there is little competition, carriers can charge more for mobile data.

Market Opportunities

Rising Demand for Video Content

There is a growing need for more user-friendly and reasonably priced video editing software due to increased demand for video material. Mobile video editing apps are gaining popularity because they let users make and edit videos on their smartphones and tablets. Users who wish to make and share videos on the fly will find this helpful.

In the upcoming years, the market for mobile video editing apps is anticipated to expand. The market will expand due to rising smartphone use, rising demand for video content, and the creation of more accessible and reasonably priced video editing software.

Regional Analysis

High smartphone and internet penetration, increasing adoption of over-the-top (OTT) platforms and on-demand video services, the availability of numerous easy-to-use and free video editing applications, the high demand for video content on social media platforms, and the rising adoption of cloud-based services are major factors driving market growth in the U.S. In addition, the presence of key market players, the constant emphasis on upgrading video editing software, the increasing number of social media influencers, online entrepreneurs, and YouTubers, as well as the widespread use of smart devices, smartphones, and smart televisions, are some of the most important factors driving market revenue growth. The United States ranks second in Instagram usage and content creation, with 159.75 million Instagram reel users and 62% of YouTube viewers visiting the site daily. The revenue for Netflix on June 30, 2022, was USD 31.031 billion, a 12.49% increase from the previous year. The annual revenue for Netflix in 2021 increased by 18.81% from 2020 to USD 29.698 billion.

Segmental Analysis

The U.S. mobile video editing applications market is segmented based on OS and End User.

Based on OS, the United States market is segmented by Android and IOS.

IOS dominated the market and is expected to register a CAGR of 7.5% over the forecast period.

Based on End Users, the United States market is segmented by Personal and AV Professionals.

AV Professional dominates the market and is expected to register a CAGR of 6.1% over the forecast period.

Recent Developments

• Mar 2023-Unfold, revealed a brand-new function named "Collages." Users can create collages to merge several images and videos into a single tale.
• Jan 2023- iMovie, For macOS, Apple published iMovie 13.0. A new title editor, a new color grading tool, and a new audio editor are among the new features in the updated version of iMovie.