Asia Pacific Mobile Video Editing Applications Market

Market Overview

The Asia-Pacific mobile video editing applications market witnessed significant growth in the past and is expected to grow at a CAGR of 8.5% during the forecasted period (2022-2030).

Video Editing Application is an application used for editing digital video files. It allows users to cut, copy, and paste different video segments together, adjust the color levels, add text or music, and much more. Various Video Editing Applications programs are available on the market, each with its unique set of features. Video Editing Applications also allow users to adjust their videos' color, brightness, and contrast. Video editing application tools have been developed based on the requirements of various user groups, such as amateurs and professionals.

Various leading, new on-premises W-based video editing platforms continue to favor the capabilities and controls that video editing software offers for editing-related tasks like rendering power, managing complicated projects, color grading panels, and optical flow. The program on the cloud exhibits complexity and capable characteristics. On desktops like Windows and Mac or mobile applications like iOS and Android, it offers fundamental video editing skills via a cloud environment for subscription-based business models.

Key Highlights

• IOS dominates the market by OS. 
• AV Professional dominates the market by End User.
• China dominates the market by Country.

Market Dynamics

Market Drivers

Growing Influencer Culture and Digital Marketing to Favor Market Growth

Video is being used more and more frequently these days. People use video to give their businesses a more unique appearance and feel. Videos are getting more and more popular. Due to the rise in video uploads to social media sites, more people are using video editing software. The expanding influencer culture is also driving the demand for video editing software. With the rise of social media, digital marketing, and influencer platforms, consumers are becoming more interested in influencer marketing. The recent emergence of social media influencers on YouTube, Instagram, and other platforms has raised the demand for higher-quality video material, which has prompted the creation of specialized video editing tools.

Small enterprises' rising demand for video production is another factor driving the market's expansion. Companies have realized that they need to change to reflect the culture of influencers that is growing.

They are currently providing online training programs and marketing tactics targeted at micro-influencers. The market for video editing software is anticipated to grow shortly due to its accessibility and low cost. Because of this, market participants will have plenty of profitable business prospects in the future.

Market Restraints

Easy Access to Pirated Software

The video editing software market faces a serious issue with pirated software. Software piracy is the unlicensed reproduction of software. The illicit copying of video editing software seriously threatens the expansion and prosperity of this industry. The theft makes it more difficult for the business to turn a profit. The business finds it difficult to remain profitable because it must compensate the program creators for their copyrighted software.

This shields the business from lost revenue brought on using illicit software. The problems could impede the expansion of the video editing software market.

Market Opportunities

Growing Adoption of Video Editing for EdTech Platform

In addition, to live instruction, pre-recorded webinars and courses are frequently employed in academic institutions of all sizes. Media's visual content greatly impacts how well students remember it. Since video content (rather than just words or graphics) is more successful for teaching than traditional educational techniques alone, multimedia enterprises using video content (rather than just text or graphics) are predicted to experience stronger market growth. This likely affects the demand for the equipment that produces and stores such multimedia.

Regional Analysis

The Asia-Pacific mobile video editing applications market is segmented by country into China, Japan, India, South Korea, South East Asia, and the Rest of Asia-Pacific. China dominates the country market and is expected to grow at a CAGR of 9.4% during the forecast period.

According to a New Opportunity for Brands in Asia-Pacific, brands increasingly prefer collaborating with micro-influencers. Due to the instability of the financial and geopolitical systems and the possibility of a worldwide recession, marketing budgets are still recovering from historic lows in 2021. CMOs are nevertheless expected to deliver results in this challenging environment. The use of micro-influencers by several businesses in APAC to engage customers and promote growth has been successful. This has caused the adoption of mobile video editing apps to increase across various Asian countries.

91% of all sponsored post engagements in APAC in 2021—including likes, shares, and comments—were generated by micro-influencers. This approach might be effective given the need to show ROI for marketing dollars. Working with micro-influencers in APAC is far less expensive than hiring well-known influencers, costing an average of USD 200 for each Instagram post. The study also found that these influencers' interaction rates on TikTok are 32x and 4x higher than those on Facebook and Instagram, respectively. Therefore, the Asia Pacific mobile video editing applications market is expected to benefit from companies looking to engage with micro-influencers. Our statistics show that APAC businesses are well-positioned to benefit from the growing creator economy, which will consequently fuel the market expansion of mobile video editing software.

Segmental Analysis

The Asia-Pacific mobile video editing applications market is segmented based on OS, End User, and Country.

Based on OS, the Asia-Pacific market is segmented by Android and IOS.

IOS dominated the market and is expected to register a CAGR of 8.6% over the forecast period.

Based on End Users, the Asia-Pacific market is segmented by Personal and AV Professionals.

AV Professional is the market and is expected to register a CAGR of 7.9% over the forecast period.

Recent Developments

• Apr 2023- KineMaster, announced a new contest named "KineMaster Sound Design Challenge" and a $10,000 prize for the winner.
• Mar 2023- Inshorts announced that "Inshorts Originals" is a brand-new feature that will offer unique content created by the journalists of Inshorts.