Home > Consumer Products > Asia-Pacific Natural Household Cleaners Market Size, Share and Forecast to 2030
Straits Research

Asia-Pacific Natural Household Cleaners Market

Asia-Pacific Natural Household Cleaners Market: Information by Product (Glass Cleaners, Fabric Cleaners, Surface Cleaners), Application (Kitchen, Bathroom), Distribution Channel (Convenience Store, Supermarkets), and Country -Forecast till 2030

Table of Content Download Sample

Market Overview

The Asia-Pacific natural household cleaners market witnessed significant growth in the past and is expected to grow at a CAGR of around 13.2% during the forecast period (2023-2030)

"Natural household cleaners" are ones without synthetic ingredients. It is artificial-free. These components might come from animals or plants. Cleaners from Natural ingredients are safer for humans and the environment. Natural cleaning products last longer and extend the life of household items. Natural cleansers reduce the possibility of accidentally harming items. Most natural cleansers use vinegar, oils, and plant-based surfactants instead of harmful chemicals, reducing allergies. These parts quickly deteriorate in the open. These factors are changing customer preferences for natural cleaners, which will fuel industry growth over the forecast period.


  • Surface cleaners dominate the market by product
  • Bathroom dominates the market by application.
  • Supermarkets/hypermarkets dominate the market by distribution channel.

Market Snapshot

Base Year:
Study Period:
13.2 %
Get more information on this report Download Sample Report

Market Dynamics

Asia-Pacific Natural Household Cleaners Market Drivers:

Rising Disposable Income and Rising Urbanization

People in this region are becoming wealthier and moving into cities, which increases their purchasing power and demand for home care products like natural household cleaners. Both urbanization and disposable income have significantly increased in China in recent years. Consumer expenditure on home care items has surged in China due to the country's rapid economic expansion and urbanization. Consumers are looking for quick and efficient cleaning solutions that fit their shifting tastes for eco-friendly and sustainable goods as urban lifestyles get busier. Numerous local and foreign manufacturers have entered the Chinese market to meet this growing demand for natural home cleaners. These brands highlight natural chemicals, eco-friendly packaging, and potency in addressing particular cleaning needs. They also spend on marketing and advertising initiatives to raise customer awareness and educate them about the advantages of using natural household cleaners.

Asia-Pacific Natural Household Cleaners Market Restraints:

Price Sensitivity

Consumers in India prioritize affordability when purchasing household cleaning supplies, especially natural alternatives. While interest in eco-friendly and sustainable products grows, many consumers still base their purchasing decisions on price.

Natural household cleaners typically cost more than traditional cleaning products since they are made with premium and eco-friendly materials. Price-conscious consumers may choose less expensive products instead of natural alternatives due to the price disparity.

Asia-Pacific Natural Household Cleaners Market Opportunities:

E-Commerce and Online Retailing

Over the past ten years, the e-commerce market in China has grown remarkably. Due to the extensive use of smartphones and rising internet usage, consumers now prefer to shop online for various goods, including home cleansers. Numerous well-known Chinese e-commerce sites, like Alibaba's Tmall, JD.com, and Pinduoduo, provide many household cleaning products, including natural and environmentally friendly alternatives. These online marketplaces offer customers a simple and handy way to search for and buy natural home cleaners from the comfort of their own homes. Businesses operating in the Asia-Pacific region's China-dominated natural household cleaners sector have realized the potential of online platforms and e-commerce. They have partnered with well-known online retailers to access a bigger customer base or launched online storefronts. Through targeted advertising and product recommendations, these platforms allow businesses to showcase their products and offer tremendous marketing and promotional opportunities.

Segmental Analysis

The Asia-Pacific natural household cleaners market is segmented based on product, application, distribution channel, and country.

The market is further segmented by product into Glass Cleaners, Fabric Cleaners, and Surface Cleaners.

The Surface cleaner segment dominates the market and is expected to grow at a CAGR of 12.9% during the forecast period.

The market is further segmented by application into Kitchens, Bathrooms, and Others.

Bathroom dominated the market and is expected to register a CAGR of 13.4% over the forecast period.

The market is further segmented by distribution channel into Convenience Stores, Online, and Supermarkets/Hypermarkets.

The supermarkets/Hypermarkets segment dominates the market and is expected to grow at a CAGR of 12.9% during the forecast period.


Find Regional level market intelligence here !

Regional Analysis

The Asia-Pacific natural household cleaners market is analyzed by country in China, India, Japan, South Korea, Southeast Asia, Australia, and the Rest of Asia-Pacific. China dominated the market and is expected to grow at a CAGR of 13.6% during the forecast period.

The Asia Pacific area has the highest proportion of the global market due to its substantial population and rising disposable incomes. Due to the area's dense population, domestic cleaning supplies are in great demand. China, followed by Japan and India, is the region's top producer. Due to increased disposable income levels, which encourage customers to abandon old cleaning methods in favor of more contemporary ones, including new technology and innovation, China will be one of Asia’s most promising marketplaces. Due to this transformation, China now ranks among the most promising markets in the Asia-Pacific region. Consumer demand is shifting toward more ecologically friendly products like natural household cleaners due to increased awareness of healthy living among the general public and strict government regulations addressing potentially dangerous chemicals. Due to environmental concerns associated with hazardous chemicals, consumers in the area are increasingly turning to natural cleaning products. Local producers are launching bio-friendly goods to exploit emerging market expansion opportunities. For instance, Proklean Technologies began selling liquid detergents and green floor cleaners in India in September 2020. 


Regional Growth Insights Download Free Sample

Top Key Players of Asia-Pacific Natural Household Cleaners Market

  1. Kao Corporation
  2. Unilever
  3. Godrej Consumer Products Limited
  4. Henkel AG and Co. KGaA


Report Scope

Report Metric Details
CAGR 13.2%
Forecast Period 2023-2031
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered
  1. By Product
    1. Glass Cleaners
    2. Surface Cleaners
    3. Fabric Cleaners
  2. By Application
    1. Kitchen
    2. Bathroom
    3. Others
  3. By Distribution Channel
    1. Convenience Stores
    2. Online
    3. Supermarkets/Hypermarkets

Recent Developments

  • April 2023- By developing a new pan-regional organizational structure for its Functions and Operations, Kao announced additional measures to strengthen its company in the regions of the Americas as well as Europe, the Middle East, and Africa.
  • April 2023- SC Johnson introduced a new line of FamilyGuardTM Brand disinfectants to encourage families to play together.

Asia-Pacific Natural Household Cleaners Market Segmentations

By Product

  • Glass Cleaners
  • Surface Cleaners
  • Fabric Cleaners

By Application

  • Kitchen
  • Bathroom
  • Others

By Distribution Channel

  • Convenience Stores
  • Online
  • Supermarkets/Hypermarkets

By Countries

  • China
  • Korea
  • Japan
  • India
  • Australia
  • Taiwan
  • South East Asia
  • Rest of Asia-Pacific

Frequently Asked Questions (FAQs)

How big is the Asia-Pacific natural household cleaners market?
The Asia-Pacific natural household cleaners market witnessed significant growth in the past and is expected to grow at a CAGR of around 13.2% during the forecast period (2023-2030).
Key verticals adopting the Asia-Pacific natural household cleaners market include: Kao Corporation, Unilever, Godrej Consumer Products Limited, Henkel AG and Co. KGaA.
Rising disposable income and rising urbanization are the key drivers for the growth of the Asia-Pacific natural household cleaners market.
E-Commerce and online retailing is one of the key trends in the Asia-Pacific natural household cleaners market.
Price Starts From
USD 995

Purchase Benefits

  • Eligible for a free updated report next year
  • Completely customizable scope
  • 30% discount on your next purchase
  • Dedicated account manager
  • Query resolution within 24 hours
  • Permission to print the report
Report Snapshot
Looking For Custom Report ?
Check Our License Options :
Free Sample Report

"Find new revenue generation opportunities"

As featured on :

Trusted by Fortune 500
Over 30000+ subscribers