Market Overview
The global NFC juices market size was valued at USD 2.21 billion in 2023. It is expected to reach USD 3.07 billion in 2032, growing at a CAGR of 3.74% over the forecast period (2024-32). There is a growing global trend towards healthier beverage choices among consumers. NFC juices are perceived as natural and nutritious since they are not made from concentrate and typically do not contain additives or preservatives. Consumers seeking healthier alternatives to sugary drinks or artificial beverages are driving the demand for NFC juices.
NFC juices are created from natural fruit and vegetable extracts. During the procurement process for NFC juices, no concentrates or chemicals are added or blended in. Orange, lemon, apple, and pomegranate are available in NFC juice varieties. Compared to conventional beverages, NFC juices preserve a greater quantity of nutrients and flavor. Increasing demand for natural plant-based ingredients and the popularity of convenience meals and drinks drive the market's expansion. Thus, the need for natural and healthy products is on the rise.
Most NFC juices are prepared from single fruits or a combination of fruits. Due to different fruits' nutritional importance, customers eat food and beverages made from them or their processed forms, such as puree, concentrate, and juice. The global market for NFC juices is expanding because of the growing demand for natural plant-based components and the appeal of convenience meals and beverages. Ever-increasing consumer awareness of health concerns and a need for products with clean labels are anticipated to generate potential prospects for market participants.
Highlights
- The orange juice segment is the highest contributor to the market by product type.
- The conventional segment is the major contributor to the market by category.
- The non-alcoholic beverages segment is the highest contributor to the market by application.
- Europe is the most significant revenue contributor by region.
Market Dynamics
Global NFC Juices Market Drivers
Rising Demand for Natural and Plant-Based Ingredients
Consumers' concerns about their health are increasing dramatically. As a result, there is an increase in demand for goods created with natural and healthful ingredients. Juices not from concentrate (NFC) are typically made from a single fruit or a combination of multiple fruits. Consumers are consuming food and drinks prepared from various fruits or processed forms, such as puree, concentrates, juice, and others, due to the nutritional value of these fruits. Apple has significant flavonoids, dietary fiber, and antioxidants that help lower the risk of getting cancer, diabetes, hypertension, and heart disease.
Consumers now prefer natural alternatives like plant-based beverages over artificially sweetened and highly processed beverages due to a rise in health consciousness worldwide. The production of drinks now uses NFC juices more frequently. The increasing popularity of vegan and flexitarian diets has prompted producers of plant-based beverages to broaden their product lines. In addition, the majority of people around the world, particularly in Europe and North America, are changing their beverage choices to include plant-based options.
Global NFC Juices Market Restraint
Regional Fruit Availability
Fresh fruits are processed into juices to add fruit taste and sweetness to various beverages and food products. Juice's flavors vary depending on the fruit from which they are made. Therefore, juice from a particular fruit must be treated to provide a specific flavor to a beverage or food product. For instance, orange juice is utilized to flavor beverages or foods by adding an orange taste. However, the geographical availability of some fruits encourages food manufacturers to import fresh fruits from the place of origin or import NFC juices, which drives up the item's price.
Global NFC Juices Market Opportunities
Growing Consciousness of Health among the General Population
Consumers all over the world are quickly embracing a healthier lifestyle. The general public is putting a lot of emphasis on consuming organic food and drink. NFC Juices are adaptable and have a taste and color that are both neutral. Additionally, NFC juice enables labels like "100% fresh fruit juice" or "No additives" to be placed on the product. NFC Juices offer many advantages, including hydration support, beneficial plant chemicals, health promotion, brain protection, and immune system boosting.
Regional Analysis
The global NFC juices market is divided into four regions: North America, Europe, Asia-Pacific, and LAMEA.
Europe Dominates the Global Market
Europe is the most significant revenue contributor and is expected to grow at a CAGR of 3.30% during the forecast period. There are several reasons why the market for NFC juices in Europe is expanding. As consumers in the region want alcoholic beverages with fruit flavors, using NFC juices in alcoholic drinks, including beers and ciders, is anticipated to propel market expansion for NFC juices. Alcoholic drinks with fruit flavors have recently become increasingly popular among European customers. For instance, flavored vodka and gin are produced and consumed in large quantities in European nations. During the past several years, millennials have been the main force behind the growth of the flavored alcoholic beverage market.
North America is expected to grow at a CAGR of 3.75% during the forecast period. Numerous factors are projected to contribute to the market expansion for NFC juices. The makers of NFC juices are anticipated to have a market in North America. The US plays a significant role in this region's market expansion. Throughout the review period, the U.S. will continue dominating the regional market. The industry in North America is anticipated to expand as a result of rising convenience food and beverage consumption and rising awareness of healthy food items. Due to increasing customer health concerns, food makers lean toward using natural and nutritional components.
In Asia-Pacific, the rising demand for prepared foods is fueling the expansion of the NFC juices market. The sales of ready-to-eat goods, where NFC liquids are frequently utilized, are impacted by shifting customer preferences, expanding populations in developing economies, and rising per capita disposable incomes. The primary cause of the increased fruit juice consumption, accelerating the demand for NFC juices, is mass urbanization combined with the expanding middle-income population group. Additionally, rising fruit juice sales result from customers' increasing per capita disposable income.
Segmental Analysis
The global NFC juices market is segmented by product type, category, and application.
Based on product type, the global NFC juices market is bifurcated into orange, lemon, apple, pomegranate, and blends.
The orange juice segment is the highest contributor to the market and is estimated to grow at a CAGR of 3.90% during the forecast period. NFC orange juice is pasteurized by heating and cooling to kill bacteria. Due to the orange's abundance of minerals, vitamins, and antioxidants, its use has grown over the past few years, particularly in several beverages. In the US, retail sales of orange juice have decreased annually since 2010, according to a new USDA report.
Compared to lemon concentrate, NFC lemon juice is a more natural product. It can be used to flavor a variety of goods in the food and beverage sector. The fruit's nutritional advantages are preserved since NFC juices are all-natural in composition. Numerous food and beverage applications that call for the lemon flavor use lemon NFC juices. Lemonades are popular as a mixer, cool drink, and naturally sweetened beverage. Lemon juice aids with digestion, decreasing blood pressure and managing weight. Vitamin C, A, E, sodium, potassium, calcium, zinc, iron, and other minerals are all present in lemons. Lemon juice has also recently gained popularity among customers due to its many health advantages.
A natural product with the least amount of processing is apple NFC juice. Apples are stripped of their cells, pips, and skin before being pressed to produce NFC apple juice. Juice is then briefly pasteurized to reduce the microbial load. NFC apple juice is first squeezed and pasteurized for longer shelf life. Apple NFC juice typically contains vitamin C added to increase vitamins that may have been lost during processing. It also aids in maintaining vibrant color. One of the most consumed fruit juices worldwide is apple NFC juice. Apple NFC juice is mainly produced in China and the US worldwide.
Pomegranate NFC juice is squeezed, pasteurized, then treated by flash heating without removing any of the juice's water content. Ripe pomegranates are used to make pomegranate NFC juice. The juice's flavor only develops correctly if the pomegranates are ripe. For maximum flavor preservation, the pomegranates are crushed. The seeds, peel, and fruit cells are eliminated while producing pomegranate NFC juice. Pomegranate has significant antioxidant levels, making it an excellent fruit-based beverage option.
Based on category, the global NFC juices market is bifurcated into conventional and organic.
The conventional segment is the major contributor to the market and is estimated to grow at a CAGR of 3.85% during the forecast period. Fruits harvested using standard farming methods are the source of conventional NFC juice. Unlike organic growth, traditional fruit production uses synthetic chemicals, including pesticides, fertilizers, hormones, and antibiotics. The organic product has less detectable pesticide residue than conventionally cultivated produce. Additionally, conventional foods could include genetically modified organisms or be genetically modified themselves. Juices sold in stores are, therefore, not in their purest form. However, the cost of conventional goods is less than that of organic goods. NFC juices made from traditional fruits are less expensive because of this. As a result, the segment grew its market share globally in 2020.
Fruits produced organically without synthetic chemicals are used to make organic NFC juice. To preserve purity and low/zero chemical concentration, these fruits are grown without chemicals and under strict restrictions and supervision. NFC juice produced organically is more expensive and needs significant capital expenditures to cultivate the fruits and manufacture the juices. Due to the increasing demand for organic products, the organic segment is predicted to rise with an outstanding CAGR throughout the projection period. Data from the CBI, Netherlands Ministry of Foreign Affairs, indicates that Europe's organic food market is expanding noticeably.
Based on application, the global NFC juices market is bifurcated into non-alcoholic beverages, alcoholic beverages, bakery and confectionery, dairy and frozen desserts, and others.
The non-alcoholic beverages segment is the highest contributor to the market and is estimated to grow at a CAGR of 3.25% during the forecast period. The demand for NFC juices in beverage production is accelerating because of the rapid rise in non-alcoholic beverage consumption over the past few years. NFC juices can be used in various beverages, including sodas, 100% juices, nectars, smoothies, and other drinks. Due to rising per capita disposable income and the rapid expansion of the organized retail sector, the consumption of carbonated soft drinks is exceptionally high in the emerging economies of the Asia-Pacific region.
NFC juices can be used in non-alcoholic drinks. A wide range of alcoholic beverages, including brewing, beers, hard ciders, wineries, fruit wines, alcoholic drinks spirits, and cocktail mixes, use NFC juices. Additionally, the use of NFC juices in alcoholic beverages is fast expanding, particularly in vodka and gin. The most common fruit juices among producers of alcoholic drinks are apples and oranges.
One of the essential sub-segments of the food segment is bakery and confectionery. NFC juices are frequently used as toppings and fillings in bread and confectionery products. Numerous confectionary items, including sweets, fruit snacks, desserts, and fruit leathers, include NFC juices. It aids in boosting the sweetness and flavor of baked goods and confectionery items, including fruit leathers, gummies, candies, fruit snacks, chocolate fillings, and fudge.
NFC juices are frequently used to enhance flavor and color in dairy and frozen products. The demand for NFC juices is predicted to be fueled by the rising desire for dairy and frozen dessert products with unusual flavors. Major dairy and frozen dessert items include fruit-flavored milk, ice creams, milk, yogurt, frozen yogurt, and frozen novelties, and all use NFC juices.
