Personal Care Packaging Market Size, Share & Trends Analysis Report By Packaging Material (Plastic, Paper, Metal, Glass), By Packaging Type (Bottles, Jars, Cans, Cartons, Tubes, Pouches), By Product Type (Skin Care, Hair Care, Oral Care, Nail Care, Fragrances) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2023-2031

Market Overview

The global personal care packaging market size was valued at USD 31.2 billion in 2022. It is projected to reach USD 51.3 billion by 2031, growing at a CAGR of 5.7% during the forecast period (2023–2031).

The materials used to package personal care products to shield them from contamination and other harm are known as personal care packaging. Plastic, flexible packaging, paperboard, glass, and metals are a few of these materials. Some more sophisticated packaging includes rollerballs, pumps, sprays, sticks, and pen-type products. Flexible packaging is in high demand throughout the personal care packaging sector due to its attractiveness and lightweight characteristics. Small packaged goods are also in high demand among consumers due to their portability and ease of use. The rapid economic expansion increasedpeople’s disposable income in developing nations like Brazil, India, and China. Another driver of growth for the global personal care packaging market is likely to be the shifting lifestyle patterns of people in some regions of the world. In the coming years, the demand for personal care packaging is anticipated to increase due to advancements in packaging technology and the accessibility of a wide range of personal care products. In terms of sustainability, cosmetic companies are making modest advancements in reducing the environmental impact of their packaging.

Market Dynamics

What Are the Main Factors Driving the Market for Personal Care Packaging?

Green Packaging Will See Strong Adoption in the Cosmetics Industry

With growing consumer concern for the environment, there is a significant increase in the demand for environmentally friendly cosmetic packaging solutions. Customers are now more selective when selecting products and packaging that support "green" or eco-friendly packaging practices. As a result, manufacturers are working hard to increase the availability of green packaging solutions in this industry. Green packaging is no longer considered to be an emerging trend. Consumer outrage over the risks associated with conventional packaging is driving this transformation. Additionally, legislators focus on enforcing strict environmental regulations, pressuring packaging manufacturers to adopt and develop green packaging solutions for various industries. Because improper decomposition can frequently result in serious environmental problems. Thus, the growing disruption of ecological life cycles and growing public awareness of the harmful effects of plastic have influenced consumer attitudes toward more transparent and sustainable packaging in the personal care sector.

Shelf-life Extension of Cosmetic Products as a Driver of Cosmetic Packaging Innovations

Most cosmetic products are temperature and sunlight-sensitive, necessitating effective and clever packaging solutions that meet requirements without sacrificing aesthetics and design. The packaging material and cosmetic formulation significantly impact the shelf life of cosmetic products. Packaging materials are selected based on their compatibility with formulations and customer requirements. Cosmetic products typically have a shelf life of one to three years, so it is essential to extend the shelf life of these goods. These goods may spend considerable time in inventories and unsold in stores after being transported long distances.

What Are the Main Factors Limiting the Market for Personal Care Packaging?

Growing Environmental Worries and The Adoption of Stricter Standards

Plastic is the most frequently used packaging material in this industry, and most of it is disposed of in landfills. In addition, most primary packaging is made of single-use plastic paper, and a sizable portion of it is multilayered to make it appear more expensive, which contributes to the excessive waste of plastics. Additionally, it was discovered that microbeads, tiny plastic particles added to rinse-off personal care products as an exfoliant, are seriously harming the marine environment and other water bodies. Many nations currently forbid the use of microbeads in cosmetics. Taiwan, the United Kingdom, France, Canada, New Zealand, Italy, Sweden, South Africa, and many others are among them. This demonstrates the global shift in consumer preferences and growing awareness of the use of plastics in formulations and packaging.

What Are the Future Opportunities for Personal Care Packaging?

Rising Cosmetics Product Consumption

Both in developed and developing nations, the cosmetics market is proliferating. A significant trend that is occurring globally is the rise in consumer disposable income and the shift in consumer preference toward high-end beauty and cosmetics products. The number of consumers choosing cosmetics with eco-friendly, organic, and healthier ingredients is rising. While cosmetics companies create better products, they also smartly brand their goods with creative packaging to draw in a growing number of customers. As more consumers become aware of the various products available in the market through social media and online platforms, digital transformation is creating lucrative opportunities. Rapid digital transformation has increased competition in highly specialized and customized cosmetic packaging. Emerging cosmetic brands are implementing innovative packaging solutions to increase their market presence and gain a competitive advantage over established brands.

Regional Analysis

Asia Pacific Dominates the Global Market.

The global personal care packaging market is bifurcated into four regions: North America, Europe, Asia-Pacific, and LAMEA.

Asia Pacific is the most significant shareholder in the global personal care packaging market and is expected to grow at a CAGR of 5.23% during the forecast period.China, Australia, India, Japan, and the rest of Asia-Pacific are all included in the Asia-Pacific personal care packaging market analysis. An increasingly engaged consumer base has made the personal care market in China one of the fastest-growing industries in recent years, accelerating the market's expansion. The Covid-19 pandemic caused a major drop in sales for the cosmetics sector. However, the retail trade value quickly increased due to China's successful pandemic management. China’s growing men’s cosmetics market also results from changing attitudes toward skincare. Pump bottles and droppers are expected to grow as consumer demand for upscale goods rises. Virospack, a manufacturer of droppers, is optimistic about China's potential as more domestic brands enter the premium care market.

North Americais expected to grow at a CAGR of 5.87% during the forecast period. The U.S. and Canada are included in North America's personal care packaging market analysis.It is due to the growing elderly population, rising pollution levels, and technological advancements. The region's demand for green packaging solutions is rising due to rising environmental awareness and purchasing power. Regional players are actively seeking sustainable packaging solutions to gain a competitive advantage. One of the top five environmental concerns is packaging waste, which has prompted governmental and environmental organizations like the EPA and the National Institute of Standards & Technology (NIST) to create strict regulations. In addition, many people are willing to spend more on personal care items to live healthier lives. Innovation and the uptake of new technologies are anticipated to fuel the American market.

Segmental Analysis

The market is segmented by packaging material, packaging type, and product type.

Based on packaging material, the global personal care packaging market is bifurcated into plastic, paper, metal, and glass.

The plastic segment is the highest contributor to the market and is expected to grow at a CAGR of 5.25% during the forecast period.The invention of plastic has given manufacturers a chance to offer both spill- and break-proof packaging. Due to its versatility in shapes, delivery methods, and designs, plastic has emerged as the material of choice for manufacturers in the packaging sector. However, because plastic is not biodegradable and thus contributes to environmental pollution, it is anticipated that this market will experience a decline over the next few years.Accordingly, several governmental and environmental organizations have established strict regulations regarding the emission of greenhouse gases from manufacturing facilities, hampering the segment's growth.

Based on packaging type, the global personal care packaging market is bifurcated into bottles, jars, cans, cartons, tubes, and pouches.

The bottles segment is the highest contributor to the market and is expected to grow at a CAGR of 5.76% during the forecast period.The expansion of the Indian personal care packaging market is anticipated to be driven by the rising usage of cosmetic products in bottles due to their numerous advantageous properties, including non-reactivity with content, impermeability, adaptability, high tensile strength, and package integrity. The expansion of the India personal care packaging market will be fueled by rising demand for pouches for packaging items like sunscreen, creams, moisturizers, gels, lotions, shampoo and conditioner, face wash, and other cosmetic products.

Based on product type, the global personal care packaging market is bifurcated into skin care, hair care, oral care, nail care, and fragrances.

The skin caresegment is the highest contributor to the market and is expected to grow at a CAGR of 5.46% during the forecast period.It is a result of the recent surge in anti-aging and anti-acne product demand. The segment is expanding due to the growing geriatric population, rising acne problems, increasing acne awareness, and rising consumer spending power. Due to the increased demand for these products, manufacturers must offer attractive and sustainable packaging, like green skincare packaging. The packaging industry's adoption of 3D printing technology spurs the segment's expansion. The increasing penetration of multipurpose skin-care products, such as face creams, moisturizers, and others, drives the growth of Cosmetic Packaging in the skin-care application type.

Impact of covid-19

Gathering more than a handful of people in a certain area has disrupted events, from the Tokyo Olympics to small daily activities, such as grocery shopping. Malls, parks, auditoriums, and other public places, leading to the cancellation of significant events for months. Technology has emerged as a lifesaver, allowing people to connect with others in virtual worlds.

A survey from 6Connex, Inc. revealed that Virtual events rose by 1,000% since the beginning of 2020, with virtual events platform witnessing more than 52,000 events and sub-events over the last few months. Many webinar platforms such as the Virtual Show, Adobe Connect, Accelevents, and On24, are witnessing never anticipated increment in businesses. Emerging virtual event platforms are still facing tough competition from giants such as YouTube and Zoom.

Recent Developments

• November 2022, Recyclass has sanctioned the (Re)flex technology from Albéass. A non-profit, cross-industry initiative called RecyClass is advancing recyclability, bringing transparency to the origin of plastic waste, and establishing a standardized method for calculating and tracing recycled plastic in Europe.

• July 2022, As part of the let's nurture packaging line, Cosmopak introduced a renewable, recyclable, and biodegradable paper pulp compact at Luxepack. Several visitors looking for environmentally friendly innovation were intrigued by this eco-friendly take on the conventional makeup compact.