Home > Food & Beverages > North America Rum Market Demand, Manufacturers, Report to 2031
Straits Research

North America Rum Market

North America Rum Market: Information by Type (White Rum, Dark and Gold Rum, Spiced), Sales Channel (Specialty Stores, Online Retail), and Country (The U.S, Canada)—Forecast till 2031

Table of Content Download Sample

Market Overview

The North American rum market size was valued at USD 2,859 million in 2021 and is projected to reach a value of USD 3,601 million by 2031, registering a CAGR of 2.4% during the forecast period 2022-2031.


  • Dark and gold Rum dominates the market by Type.
  • Specialty stores dominate the market by sales channel.

Rum is manufactured by fermenting and distilling sugarcane juice or molasses. The pure distillate is matured mostly in oak barrels. Cocktail culture and premium brand demand fuel this industry. Non-alcoholic drinks compete heavily. "Light" rums are used in cocktails, whereas "golden" and "dark" rums are usually sipped straight, on the rocks, or cooked with. They're generally mixed now. Premium rums are best served neat or with ice. Rum has no clear definition, making it difficult to categorize. Each country's legislation defines Rum. There are rules for alcohol strength, aging, and even naming. 

Market Snapshot

Base Year:
Study Period:
2.4 %
Get more information on this report Download Sample Report

Market Dynamics

North America Rum Market Drivers

Growing Demand for Premium Varieties of Rum

North American consumers are increasingly interested in unique, locally made products with great taste. Premium rums use traditional methods and high-quality ingredients to create a more nuanced flavor. 

High-end and artisanal rums have grown in popularity in the U.S. Premium rum brands like Ron Zacapa, Diplomatico, and Plantation are attracting increasingly sophisticated palates. Small-batch rum producers in Florida and California use unique ingredients and cutting-edge technologies to make premium rums. The industry is growing as more Canadians buy aged, blended premium rums. Caribbean rums are extremely popular in Canada, and Appleton Estate and Mount Gay are growing rapidly. More Canadian craft distillers use local ingredients and methods to make great rums.

North America Rum Market Restraints

Growing Health Concerns

Rum makers are pressured to adapt and provide lower sugar and calorie substitutes as more consumers seek healthier options. The possible health effects of consuming significant amounts of sugar and calories, including the danger of obesity, diabetes, and other health issues, are becoming increasingly well-known to consumers. They are consequently looking for lower-sugar and lower-calorie alternatives in many facets of their lives, including alcoholic drinks like Rum. Rum, often produced using sugar cane or molasses, is frequently thought to contain much sugar and calories. Producers may struggle to overcome this notion when advertising their goods to health-conscious consumers.

North America Rum Market Opportunities

The Popularity of Rum-Based Cocktails

Customers looking for new cocktails are buying versatile, easy-to-mix rums. Producers can focus on developing rums with flavors and scents that mix nicely with other ingredients.

Technomic, a food and beverage consulting organization, found that Rum, vodka, and whiskey are the top three spirits used in cocktails in the U.S. Rum-loving Americans love the daiquiri. Google Trends shows that American daiquiri searches have grown over the previous few years. Craft cocktails' popularity and interest in unique drinks may contribute to this trend. Canada is increasingly drinking rum-based beverages. The "Dark n' Stormy" rum-ginger beer drink is popular nationwide. Many Canadian bars and restaurants provide rum-based cocktails like the Mai Tai and Rum Sour. This allows regional market expansion.

Segmental Analysis

The North America rum market is segmented based on Type and sales channel.

The Type is further segmented into white Rum, dark and gold Rum, spiced, and others.

The Dark and gold Rum dominated the market and is expected to register a CAGR of 1.9% over the forecast period.

Based on sales channels, the market is sub-segmented into Hypermarkets and supermarkets, specialty stores, online retail, and others.

Specialty stores are expected to dominate the market, registering the highest CAGR of 2.2% over the forecast period.

Find Regional level market intelligence here !

Regional Analysis

The rum market is expected to expand quickest in North America. Global producers, expanding demand for premium rums, and rising cocktail use of flavored and spiced rums drive market expansion.

U.S. rum sales are rising. One of the fastest-growing craft markets, it benefits from multiple popularity swings. Craft spiced rum, aged Rum, and imported premium products are growing among younger customers, giving the market a promising future. One-third of Drizly respondents preferred Rum over whiskey. Last year's mergers and acquisitions showed Rum's expansion. Brown-Forman bought the premium rum brand Diplomático in late 2022. Pernod Ricard increased its minority stake in Bumbu-maker Sovereign Brands. Pronghorn also invested in Ten-to-One Rum. Bacardi, Captain Morgan, and Malibu dominate U.S. rum. In 2021, Malibu, the third-biggest rum maker, sold nearly 2 million 9-liter cases more than the next largest provider, demonstrating that top rum brands have a higher attention share than others. In 2021, Malibu added the most cases (244k 9-liter), while Blue Chair Bay and Flor de Cana drive rum growth. Both brands increased 9-liter case volumes by at least 8% from 2019 to 2021. Rum sales reached USD 8.7 billion in 2021.

After the US, Canada is the market leader for Rum in this region. By 2026, Canadians are expected to bring nearly USD 87 million worth of Rum. Since 2021, when it was USD 80 million, this number has gone up by 1.1% each year. Over the past 27 years, the average yearly increase in demand for Canadian Rum has been 2.7%. In 2021, Canada's imports were worth the eighth most.

By 2026, Canada's rum exports will be about USD 6.7 million. Since 2021, when it was USD 6.3 million, this is an increase of 1% per year. Since 1994, Rum in Canada has grown by an average of 9.3% yearly. In 2021, the number of Canada's exports put it in the 25th spot. Thus, Canada can be a major contributor to the rum market in the region in the coming years.

Regional Growth Insights Download Free Sample

Top Key Players of North America Rum Market

  • Asahi Group Holdings Ltd.
  • Bacardi Global Brands Ltd.
  • Davide Campari-Milano

Report Scope

Report Metric Details
CAGR 2.4%
Forecast Period 2023-2031
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered
  1. By Type
    1. White Rum
    2. Dark and Gold Rum
    3. Spiced Rum
    4. Others
  2. By Sales Channel
    1. Hypermarkets and Supermarkets
    2. Specialty Stores
    3. Online Retails 
    4. Others

Recent Developments

  • March 2023- Bacardi promoted Stephanie MacLeod to drive whisky premiumization and growth.

North America Rum Market Segmentation

By Type

  • White Rum
  • Dark and Gold Rum
  • Spiced Rum
  • Others

By Sales Channel

  • Hypermarkets and Supermarkets
  • Specialty Stores
  • Online Retails 
  • Others

By Region

  • The U.S
  • Canada

Frequently Asked Questions (FAQs)

What is the market size of North America rum?
The North America market size was valued at USD 2,859 million in 2022.
Rising demand for premium varieties of rum is the key driver supporting the growth of the market
The specialty stores market sector is expected to dominate over the forecast period.
The key players in the North America market include Asahi Group Holdings Ltd, Bacardi Global Brands Ltd, and Davide Campari-Milano.
Price Starts From
USD 995

Purchase Benefits

  • Eligible for a free updated report next year
  • Completely customizable scope
  • 30% discount on your next purchase
  • Dedicated account manager
  • Query resolution within 24 hours
  • Permission to print the report
Want to learn more about recent trends and data ?
They Already Trust Us :
Meiji Seika Kaisha Ltd
Need Assistance?
+1 646 905 0080 (U.S.)
+44 203 695 0070 (U.K.)

Report Benefits

  • Develop business strategies by understanding the trends shaping and driving the Market.
  • Drive revenues by understanding the key trends, innovative products and technologies, market segments, and companies likely to impact the Market in the future.
  • Formulate effective sales and marketing strategies by understanding the competitive landscape and by analysing the company share of market leaders.
  • Identify emerging players with potentially strong product portfolios and create effective counter-strategies to gain a competitive advantage.
  • Track sales in the global and country-specific Market.
  • Organize your sales and marketing efforts by identifying the market categories and segments that present maximum opportunities for consolidations, investments and strategic partnerships.
Report Snapshot
Looking For Custom Report ?
Check Our License Options :

As featured on :

Trusted by Fortune 500
Over 30000+ subscribers