Infotainment Takeover: 98% of New Cars Demand CarPlay and Android Auto while Distracted Driving Takes its Toll

In recent years, the automotive industry has witnessed a remarkable transformation, driven by advancements in technology and changing consumer preferences. The rise of smartphone integration platforms like Apple CarPlay and Android Auto has revolutionized the way we interact with our vehicles. With a majority of new cars supporting these platforms, it is clear that they have become essential features for modern car buyers.

April 2023 witnessed a significant milestone, with 98% of new cars supporting either Apple CarPlay or Android Auto. These smartphone integration platforms have become a must-have feature for nearly 80% of new car buyers. CarPlay and Android Auto provide seamless connectivity, allowing drivers to integrate their smartphones with their vehicle’s infotainment system. In the matter of Automotive infotainment, Tesla and BMW stand out in terms of customer satisfaction. Tesla’s advanced infotainment system, coupled with its electric vehicles, has acquired high satisfaction ratings from 86% of surveyed owners. Meanwhile, BMW’s iDrive has earned an impressive 80% satisfaction rating.

Alphabet Inc., Harman International Industries and Denso Corporation dominate the automotive infotainment operating system market. Alphabet Inc., the parent company of Google, leads the space with its Linux-based Android automotive OS, boasting a substantial 35% market share. Harman International Industries utilizing a variety of operating systems including QNX and Linux, follows closely with a 25% market share. Denso Corporation secures the third spot with a 20% market share, employing QNX, Linux and Android as their preferred operating systems. The automotive manufacturing industry in China takes the global stage, accounting for over 32% of worldwide vehicle production. On the other hand, the US stands as the second-largest car producer, manufacturing 12% of all cars and trucks worldwide.

While the integration of advanced infotainment systems has undoubtedly enhanced the in-car experience, it has also led to a rise in distracted driving incidents, with devastating consequences. In 2022, the US witnessed a staggering 22% increase in distracted driving-related fatalities, resulting in 3,142 deaths compared to the previous year. Europe experienced a 10% increase, with 2,999 more lives lost due to distracted driving. Similarly, China experienced an 8% rise, accounting for an additional 2,120 deaths from the previous year.

As the automotive industry continues its rapid evolution, infotainment systems have become an integral part of our driving routines. CarPlay and Android Auto have become indispensable features, capturing the attention of tech-savvy car buyers. Tesla and BMW have set the bar high, providing highly satisfying infotainment experiences. However, amidst this tech-driven revolution, the alarming rise in distracted driving-related fatalities reminds the need to prioritize road safety. As connectivity continues to advance, the industry must prioritize innovation that enhances the driving experience without compromising safety.