Middle East and Africa Enterprise Mobile Device Market Size, Share & Trends Analysis Report By Type (Smartphones, Laptops, Tablets, PC), By Industries (BFSI, Manufacturing, Telecom, Retail, Healthcare, Others) and By Country(UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Rest of MEA) Forecasts, 2024-2032

Market Overview

The Middle East and Africa enterprise mobile device market size witnessed significant growth in the past and is expected to grow at a CAGR of 13.9% during the forecast period (2022-2030).

Enterprise mobile device management (MDM) is software application organizations use to manage and secure mobile devices used by their employees, typically smartphones and tablets. Regardless of the mobile device's operating system or service provider, enterprise MDM solutions enable centralized control and management of mobile devices within an organization. Enterprise MDM solutions frequently offer various features and functionalities, including device enrollment, configuration, monitoring, and security. The software can be used to establish the rules and guidelines that control how mobile devices are used within the company, including what programs can be installed, what information can be accessed, and how data is communicated and saved.

The emergence of digital transformation drives the Enterprise Mobile Device Market. Competition from global market players acts as a restraint for this market. On the other hand, collaboration and communication tools act as an opportunity for the enterprise mobile device market.

Highlights

• Laptops dominate the market by Type. 
• BFSI dominates the market by Industries.

Market Dynamics

Middle East and Africa Enterprise Mobile Device Market Drivers

The Emergence of Digital Transformation

Middle East and African businesses are undergoing digital transformation initiatives to stay competitive. Mobile devices are essential for supporting digital transformation because they make it easier to collaborate, communicate, and access cloud-based services in real time. Businesses are using mobile devices to improve consumer experiences, expedite company operations, and spur innovation.

Middle East and Africa Enterprise Mobile Device Market Restraints

Competition from Global Market Players.

The Middle East and African enterprise mobile device market is significantly constrained by competition from international firms. These international players frequently have a competitive edge over regional companies and new entrants due to their well-known brands, broad supply chains, and distribution networks. With a large selection of devices with cutting-edge features and functionalities, international mobile device manufacturers have a significant presence in the area. They gain from economies of scale, which enables them to develop products at cheaper costs and provide clients with competitive pricing. Local businesses struggle to compete on an even playing field because of their established reputation and brand awareness, inspiring trust among consumers and businesses.

Furthermore, it can be challenging for local enterprises to penetrate the well-established relationships that global players frequently have with industrial clients. These connections are developed over time and entail considerable post-sale assistance, service contracts, and maintenance agreements. It might be difficult for local businesses to persuade businesses to switch to their products or services because of the trust and familiarity that multinational players have built with clients.

Middle East and Africa Enterprise Mobile Device Market Opportunities

Collaboration and Communication Tools 

Mobile devices are required as remote work, and geographically scattered teams become more common. These devices should make collaboration and communication easy. Mobile devices with integrated collaboration tools, video conferencing capabilities, and interfaces with well-known communication platforms are in demand from Middle East and African businesses. Companies offering mobile devices with sophisticated collaboration functions can meet this market demand.

Regional Analysis

The Middle East and African enterprise devices market has the smallest market share worldwide for enterprise devices. The main obstacle to expanding the regional market in the Middle East is the lack of high-quality manufacturing firms. One of the main factors slowing the adoption of high-end IoT healthcare medical devices, telehealth, and telemedicine services is the population drawn to medical tourism in other Asian countries, including Thailand, Singapore, India, China, and Japan. This ultimately hinders the growth of the Middle East enterprise devices market.

South Africa is experiencing a significant trend within its enterprise devices sector supported by cutting-edge technical measures. The African enterprise devices market is seeing sluggish expansion in the worldwide enterprise devices market. Poor healthcare infrastructure, low adoption of technology and IoT medical goods, and slow GDP growth are some main issues impeding the African enterprise devices market.

Segmental Analysis

The Middle East and Africa enterprise mobile device market is segmented based on Type, Product, Distribution Channel, and Country.

The Middle East and Africa enterprise mobile device market based on types is segmented by Smartphones, Laptops, Tablets, and PC

Laptops dominated the market and are expected to register a CAGR of 15.4% over the forecasted period.

Based on industries, the Middle East and African enterprise mobile device market is segmented by BFSI, Manufacturing, Telecom, Retail, Healthcare, and Others.

BFSI dominated the market and is expected to register a CAGR of 14.8% over the forecasted period.

Impact of covid-19

Recent Developments

• Feb 2023- Cisco expressed that it would pay USD 2.2 billion to acquire Acacia Communications, a top supplier of high-speed optical networking components. Through the acquisition, Cisco will be able to diversify its optical networking offerings and quicken the pace of its expansion into the cloud and 5G industries.