Property Management Market

Market Overview

The global property management market size was valued at USD 19.7 billion in 2023 and is projected to reach USD 47.8 billion by 2032, registering a CAGR of 10.4% from 2024 to 2032.

The Property Management software provides a centralized platform for viewing all properties and enables oversight of other property-related operations, including maintenance tasks and tenant needs. Among other applications, it primarily provides online document storage and sharing, electronic lease agreements, financial reporting, online maintenance requests and tracking, accounting capabilities, and integrated banking. In recent years, PMS management solutions have shifted from manual to automatic. The automatic property management solution has enhanced the property management software system, reducing human errors and enabling property managers to allocate work assignments efficiently to prevent service interruptions. A PMS that is automated reduces the time required to respond to tenant or owner complaints and grievances.

Additionally, it simplifies property management procedures by, among other things, facilitating rent collection, tracking finances, reducing communication gaps, and storing and leasing documents and contracts. Traditionally, data is entered manually using Microsoft Excel, Notepad, or other spreadsheets, making the process slow, inefficient, and error-prone. In addition, landlords either manage their properties themselves or hire third-party property managers, which requires a more significant investment of labour and time. As a result, property management software was developed to prevent human error and automate the work for greater efficiency. The widespread availability of PMS has streamlined and automated the work of property owners and managers.

Market Dynamics

Global Property Management Market Driver

The Evolving Trend of Workforce Mobility

Currently, many employees prefer to work from home rather than in an office, corporate headquarters, or international branch of an organization. This contributes to the necessity of flexible access to office resources and data. In addition, businesses are using virtual workplaces to reduce their physical infrastructure needs to a bare minimum, allowing them to be more flexible and efficient use office space. Numerous businesses seek mobility, workplace, and other integrated facility management solutions. This enables property managers to maintain work pace and velocity despite a large workforce. Associated real estate agents and property managers may use these solutions to keep track of all the properties they manage and the routine maintenance that must be performed. As a result, the business of assets management is profiting from the rising trend of worker mobility.

Increasing Demand for SaaS-based Software

Software as a service (SaaS) and cloud computing integrated services have become preferred service delivery methods. Businesses of all sizes can benefit from subscription-based SaaS solutions. Companies on the market increasingly turn to SaaS solutions to streamline their operations by automating workflows and eliminating manual input. Also, by deploying SaaS solutions, businesses can reduce the complexity and expense of on-premises Deployment. SaaS software enables large multifamily property management firms to integrate various technologies across their portfolios.

Furthermore, the SaaS methodology is essential for multi-vendor device compatibility with older systems. Employees rely on up-to-date information to make vital decisions within data-driven real estate organizations. Decision-making is significantly hindered by the impossibility of obtaining data from anywhere using offline networks. In addition, SaaS solutions allow users to access information from any location using any internet-capable device. In addition, the SaaS model facilitates the incorporation of multi-vendor platforms into existing systems. Property managers can use a SaaS platform to combine their property solutions with advanced payment services to facilitate quick and simple transactions.

Global Property Management Market Restraints

Cost and Budget Constraints

The potential risks will increase as the real estate industry becomes more global. The highest priority on the list will be country or city risk, including political risk and the possibility of benefits being appropriated. Rising real estate investment in developing countries may pose many dynamic risks. In addition, due to a lack of capital, real estate brokers choose to work with local developers, which introduces some operational risks, including delayed construction sites and fraudulent operations. This may hinder the market share expansion of property management.

Regional Analysis

According to the region, the market is segmented into North America, Europe; Asia Pacific; Latin America, and MEA. The most significant portion of revenues came from North America. The existence of well-known players in the area is to blame for this. Since there are more hotel rooms in the U.S. than in any other country, it currently dominates the regional market for North America. The second-largest market share was attributed to Europe. A significant presence of both residential and commercial buildings and a high level of digitalization in the area are likely contributing factors to the growth. Asia Pacific is predicted to have the fastest CAGR growth in the market.

Segmental Analysis

The global property management market is segmented based on deployment, application, and end-user.

The market is further segmented by deployment into Cloud and on-premises.

The cloud-based segment dominates the market for numerous important reasons. Cloud-based property management systems provide more scalability, allowing firms to increase their portfolios without making significant upfront infrastructure costs. Cloud solutions' subscription-based pricing model is more cost-effective, particularly for small and medium-sized property management organizations with restricted budgets. Cloud-based technologies allow property managers to access software and data from any location anytime, promoting remote work and real-time collaboration. Improved accessibility and flexibility are highly sought after in today's business climate.

Furthermore, cloud providers automatically handle software updates, patches, and maintenance activities, relieving property managers of managing these technical components. This permits them to concentrate on the primary business operations. Cloud-based solutions allow property management organizations to bypass the need for on-site servers, hardware, and dedicated IT teams, further decreasing costs and operational complexity.

The market is further segmented by application into Residential, Commercial, Industrial, and Recreational Facilities.

The residential segment leads the property management market and has the largest market share for numerous reasons. The growing population, urbanization, and rising costs of homeownership have resulted in increased demand for rental buildings, particularly multifamily housing and apartments. This tendency has increased the demand for professional property management services in the residential sector. Residential properties, such as single-family homes and apartments, outnumber commercial or industrial assets by a large margin. The sheer number of residential real estate expands the addressable market for property management services.

Additionally, residential property management generates a consistent and recurrent revenue stream for management organizations. Tenants often have shorter lease terms, resulting in higher turnover and the requirement for continuous management services. Residential properties often have a lower risk profile than commercial or industrial structures. Tenant turnover and maintenance expenses are more predictable, making residential property management an appealing market for service providers. The residential property management industry is highly fragmented, with numerous small and medium-sized property management firms operating locally or regionally. This fragmentation allows larger competitors to consolidate and gain market share.

The market is further segmented based on end-users into housing associations, property managers/ agents, property investors, and others.

Property managers/agents dominate the market. Property managers/agents serve as the principal liaison between property owners and tenants, overseeing day-to-day activities such as marketing, tenant screening, rent collecting, and upkeep. This prominent role in the property management ecosystem generates demand for their services. The growing trend of worker mobility, as well as the requirement for integrated facility management solutions, have led to a growth in the use of property management software by property managers to streamline operations and automated workflows.

In addition, property managers must adequately manage various responsibilities such as monitoring, rent payments, and maintenance requests, all of which take time to complete manually. The requirement for automated software to accomplish these tasks simultaneously has resulted in greater acceptance among property managers. The residential sector, which maintains the most significant market share overall, relies significantly on property managers/agents to handle tenant services and maintenance, among other vital functions.

Recent Developments

• In June 2022: AppFolio Launched AppFolio Stack™ Marketplace to Modernize Property Management Software Integrations. AppFolio, Inc. (NASDAQ: APPF), a leading provider of cloud business management solutions for the real estate industry, announced AppFolio Stack™, an integration marketplace, enabling AppFolio Property Manager users to seamlessly provide the specialized solutions users need to manage complex portfolios and run their entire business from a centralized hub.
• In April 2022: Entrata Announced Expansion Into Canada. Entrata, the maker of the multifamily industry’s leading operating system, announced it has expanded into the Canadian property management market.
• In March 2022: Reapit set to expand its portfolio with the acquisition of a leading proptech company, Console. Reapit, backed by private equity firm Accel-KKR (AKKR), announced the acquisition of Console Group Pty Ltd.