Tomato Powder Market Size, Share & Trends Analysis Report By Product Type: (Regular Tomato Powder, Organic Tomato Powder, Flavored Tomato Powder), By Application: (Food & Beverages, Animal Feed, Cosmetics & Personal Care, Pharmaceuticals, Others), By Distribution Channel: (Direct Sales, Online Retailers, Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Tomato Powder Market

The global tomato powder market size was valued at USD 1.72 billion in 2024 and is estimated to grow from USD 1.77 billion in 2025 to reach USD 2.33 billion by 2033, growing at a CAGR of 3.47% during the forecast period (2025–2033).

Tomato powder is a dehydrated form of ripe tomatoes that have been processed into a fine, red-colored powder. It is made by drying tomatoes and then grinding them into powder, retaining the natural flavor, color, and nutrients of fresh tomatoes. Tomato powder is commonly used as a flavoring agent in soups, sauces, snacks, and spice blends. It provides a rich tomato taste and has a long shelf life, making it a convenient alternative to fresh or canned tomatoes in cooking and food processing. It is also popular in instant food products.

The market is primarily driven by its growing demand in the food and beverage industry, particularly in processed products such as soups, sauces, seasonings, and ready-to-eat meals. Additionally, the rising consumption of convenience and packaged foods worldwide is boosting demand for versatile ingredients like tomato powder that offer flavor, color, and nutritional benefits.

Moreover, tomato powder is gaining traction in the pet food and animal feed industries for its natural colorant properties and nutritional content. These diverse applications, combined with growing food industry investments and product development, are significantly propelling market expansion.

Tomato Powder Market Trends

Growth of e-commerce enabling wider product availability

The rapid expansion of e-commerce platforms has significantly contributed to the increased accessibility of tomato powder across global markets. Online channels enable manufacturers and sellers to reach a broader customer base, including consumers in remote and underserved regions. E-commerce also supports niche product marketing, such as organic or non-GMO tomato powder, through targeted digital campaigns and subscription models.

• According to Statista, in 2023, worldwide retail e-commerce sales were valued at approximately 5.8 trillion U.S. dollars. This figure is expected to grow by 39 percent in the next few years, with projections indicating it will exceed 8 trillion dollars by 2027.

This trend creates opportunities for small and medium-sized tomato powder producers to expand distribution and build brand visibility without relying on traditional retail networks.

Tomato Powder Market Growth Factors

Health-conscious consumer behavior

One of the key drivers for the global tomato powder market is the increasing shift in consumer preferences toward health-focused and natural food products. As individuals become more aware of the long-term effects of their diets, there is a growing demand for nutrient-rich ingredients that offer both flavor and functional benefits. Tomato powder, known for its high lycopene, vitamin C, and antioxidant content, aligns well with this demand.

• Research published in the World Nutrition Journal in 2024 indicates that sun-dried tomato powder effectively lowers blood sugar levels and improves lipid profiles in patients with type 2 diabetes mellitus, suggesting its potential as a non-pharmacological intervention.

As a result, tomato powder is gaining traction in health foods, supplements, and functional beverages aimed at supporting overall wellness. This is estimated to drive the market growth.

Market Restraint

Concerns over synthetic additives or preservatives

One of the primary restraints in the global tomato powder market is the growing concern among consumers regarding the presence of synthetic additives or preservatives in certain low-quality products. Health-conscious individuals are increasingly demanding clean-label and organic food items, leading to skepticism toward tomato powder variants containing artificial colorants, flavor enhancers, or chemical preservatives.

This concern can significantly hinder consumer trust and brand loyalty, especially in developed regions where food safety standards are high. As a result, manufacturers face mounting pressure to reformulate products using natural ingredients, which may increase production costs and affect profit margins in a competitive market.

Market Opportunities

Innovation in organic and non-GMO tomato powder products

One significant opportunity in the global tomato powder market lies in the innovation of organic and non-GMO product offerings. As health-conscious consumers increasingly seek clean-label and ethically sourced ingredients, manufacturers are focusing on natural, chemical-free tomato powders to meet evolving demands. These innovations are also attracting environmentally aware buyers who prioritize sustainable farming practices.

• For instance, actor Glen Powell launched Smash Kitchen in April 2025, introducing a line of condiments, including Organic Classic Tomato Ketchup, made with organic, non-GMO ingredients. The brand emphasizes ingredient transparency and affordability, aiming to provide better-for-you pantry staples.

This reflects a broader trend in the market, where clean-label innovation can create new growth avenues, particularly in premium and health-driven food segments.

Regional Insights

North America: Dominant Region

The North American tomato powder market is experiencing significant growth, driven by increasing demand for convenient, shelf-stable, and clean-label food products. Canada is also showing robust growth, particularly in the bakery sector, where tomato powder is used in organic and gluten-free products to enhance flavor and color. A notable example is Heinz's facility in Leamington, Ontario—dubbed the "Tomato Capital of Canada"—which processes over 250,000 tons of tomatoes annually. This plant produces various tomato-based products, including ketchup and soups, underscoring the region's capacity for large-scale tomato processing. The market's expansion is further supported by the rise of online retail platforms, enabling broader distribution of tomato powder products. Thus, North America's market is poised for continued growth.

U.S. tomato powder market trends

• The U.S. tomato powder industry is driven by high demand for clean-label ingredients in snacks, sauces, and ready meals. The growing trend of healthy eating has boosted the use of health supplements and protein shakes. Companies like Harmony House Foods and Woodland Foods are expanding their offerings. Additionally, tomato powder is used in pet food and organic food products, aligning with consumer preferences for sustainable and plant-based diets.

Asia-Pacific: Significantly Growing Region

The Asia-Pacific region is witnessing significant growth in the global tomato powder market due to rising demand from the food processing and snack industries. Countries like India and China are key contributors, driven by expanding urban populations, changing dietary habits, and a growing preference for convenient, shelf-stable ingredients. For instance, in India, tomato powder is increasingly used in instant noodles, soups, and spice mixes. Moreover, the region's strong agricultural base supports large-scale tomato production, facilitating raw material availability. Government initiatives promoting food processing industries, especially in China and Southeast Asia, further enhance market prospects.

India tomato powder market trends

• India's market growth is driven by tomato powder's use in traditional snacks, spice mixes, and ready-to-eat curries. It provides a cost-effective, shelf-stable alternative to fresh tomatoes in regions with supply inconsistencies. Domestic brands like Keya and Urban Platter cater to urban households and the burgeoning food service industry. Tomato powder also supports India's food export sector, being included in packaged mixes for overseas Indian consumers.

Countries Analysis

• China: In China, the market is expanding due to the rising popularity of Western cuisines and convenience foods. Tomato powder is widely used in instant noodles, sauces, and flavored snacks. Domestic manufacturers like Zhongliang Tomato Products are scaling production for domestic and export use. As urbanization and e-commerce grow, packaged foods containing tomato powder are reaching broader demographics, especially among health-conscious younger consumers in tier-1 and tier-2 cities.

• Japan: Japan utilizes tomato powder in a variety of applications, including instant soups, curry sauces, and baby foods. The market thrives on innovation and premium packaging. Manufacturers like House Foods Corporation integrate tomato powder into convenience food offerings that align with the Japanese preference for umami-rich, low-calorie meals. Additionally, it is used in cosmetics for its antioxidant properties, tapping into Japan's beauty-from-within trend.
• Germany: Germany leads in Europe's clean-label and organic food sectors, driving tomato powder demand in soups, sauces, and vegan-ready meals. Brands like Sonnentor and Erntesegen offer organic, non-GMO variants. The market benefits from the country's sustainability goals and preference for natural ingredients. Tomato powder is also popular in seasoning blends and meat substitutes, aligning with Germany's growing flexitarian and plant-based food consumption trend.
• Italy: Italy, known for its tomato-rich cuisine, uses tomato powder in sauces, pizza toppings, and soup bases. Though fresh tomatoes dominate, tomato powder is gaining popularity in the processed food sector for export-friendly, long-shelf-life variants. Italian food brands such as Mutti are exploring dried tomato products for culinary kits and global markets. Artisan and gourmet food producers also use it in seasoning blends and specialty pastes.
• Brazil: In Brazil, tomato powder is increasingly used in food service and industrial sectors, including instant meals and seasoning blends. The product's affordability and long shelf life are ideal for rural distribution and large-scale catering. Producers like Predilecta are expanding tomato processing capabilities. With Brazil's strong agricultural base, domestic raw material supply supports steady market growth despite climate-linked production fluctuations in certain regions.
• South Africa: South Africa's tomato powder industry is rising, supported by demand for dry soup mixes, stews, and nutritional supplements. It is especially popular in school feeding programs and budget-conscious food distribution initiatives. Local producers cater to both urban supermarkets and rural areas where refrigeration is limited. Companies like Cape Dried Fruit Packers supply tomato powder for both domestic use and regional exports across sub-Saharan Africa.

Product Type Analysis

Organic tomato powder is becoming a dominant segment in the market owing to the rising consumer demand for natural, chemical-free products. As health-conscious individuals seek clean-label and sustainably sourced ingredients, organic tomato powder is gaining preference in both home cooking and commercial applications. It aligns with growing trends toward organic food consumption, particularly in the U.S. and Europe, where consumers are more inclined to pay a premium for certified organic products.

Application Analysis

The food & beverages segment holds the largest share of the tomato powder market, driven by its widespread use in soups, sauces, seasonings, and beverages. Tomato powder's convenience, longer shelf-life, and enhanced flavor make it a key ingredient for processed foods. The growing demand for ready-to-eat meals, seasonings, and flavored beverages supports its dominance in this segment. Additionally, tomato powder is increasingly used in plant-based and vegan food products, adding to its popularity.

Distribution Channel Analysis

Direct sales is a significant distribution channel for tomato powder, particularly for bulk buyers like food manufacturers and industrial processors. This segment enables manufacturers to sell their products directly to large-scale clients, ensuring consistent supply and pricing. It also allows businesses to bypass intermediaries, enhancing cost-effectiveness. Direct sales benefit from personalized service, fostering strong customer relationships. Moreover, the rise of B2B e-commerce platforms has further strengthened this channel, facilitating easy bulk ordering and product customization.

Company Market Share

Companies in the tomato powder market are focusing on expanding production capacity and enhancing product offerings to meet the growing demand. They are investing in innovative processing technologies to improve product quality and extend shelf life. Companies are also developing organic and clean-label products to cater to health-conscious consumers. Moreover, strategic partnerships with food processors and retailers, as well as expanding distribution channels, are key strategies for market growth.

Recent Developments

• March 2025 – PepsiCo developed a novel spicy potato chip devoid of its characteristic and chemically synthesized dyes. The newest chips incorporate tomato powder and red chili pepper.

Analyst Opinion

As per our analyst, the global tomato powder market is poised for substantial growth, driven by increasing demand in the food and beverage industry, particularly for convenient, shelf-stable ingredients. With rising consumer preferences for clean-label and health-conscious products, tomato powder's natural benefits position it favorably in a range of applications, from soups to cosmetics.

However, the market does face challenges, such as fluctuating raw material prices due to environmental factors and seasonality. Despite these challenges, the market remains resilient, supported by technological advancements in production methods that lower costs and improve quality.

Moreover, the growing popularity of plant-based diets and the expansion of e-commerce platforms offer significant growth opportunities. Our analysts remain confident that these factors, coupled with expanding consumer awareness, will drive the market's sustained growth in the coming years.