Consumer Products

Women’s Facial Razors: 80% of Women with PCOS Opt for Facial Electric Razors

15 Sep, 2023 | Statistics

In a world where beauty standards constantly evolve, women around the globe have been seeking effective solutions to tackle unwanted facial hair. Hirsutism, a condition affecting 5-11% of women worldwide, has prompted an increasing number of women to turn to razors as their go-to method for managing excess hair growth. However, when it comes to women with PCOS, a staggering 80% are estimated to experience excess hair growth. Surprisingly, 15% of women shave their faces primarily for cosmetic reasons, while 20% find inspiration from beauty influencers on social media platforms. 

The preferences for razor types vary across women globally. Out of those who opt for razors, 45% of women prefer electric razors for facial hair removal, offering convenience and ease of use while 55% of women go for manual razors. However, the adoption of electric razors shows significant regional variation. North America leads the charge with a usage rate of 60% followed by Europe at 20% and Asia at a modest 10%. But it is in Japan that women’s facial electric razors have conquered the market, at an impressive 40% market share. Japanese companies have long been manufacturing these electric facial razors, earning a reputation for quality and reliability. The United States comes next at 25%, with Germany at 15%, China at 10%, and the UK at 5%. 

Within the United States, the women’s facial electric razor market is primarily dominated by three major players: Braun GmbH, Philips and Panasonic. Braun, with a significant market share of 35% takes the lead as the preferred brand for women’s facial electric razors. Panasonic follows closely behind with a market share of 30%, offering cutting-edge technology while Philips secures a 25% market share. 

When it comes to retail, the market is primarily dominated by three major players accounting for a significant 70% of sales. Amazon leads the space with a market share of 30% offering a wide range of product choices and accessibility. Walmart follows closely with a 25% market share providing affordability to consumers and Target captures 20% of the market. 

The rise of women’s facial electric razors signifies a growing emphasis on personal grooming and self-care among women worldwide. With hirsutism affecting a significant portion of the female population, and the influence of social media driving cosmetic preferences, the demand for effective and efficient hair removal tools will continue to grow.

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