Market Overview

In the last few years, the concern regarding health and fitness has increased at a considerable rate, further driving the demand for animal products with high nutritional profiles. This change in consumer behavior has compelled the farm owners to deliver premium quality of animal products. In line with this, the farmers are opting for specialty ingredients in their animal feed that are safe, healthy, and sustainable, and can provide essential nutritional value, texture, and flavor to the feed. It is also observed that the intake of these additives in a certain quantity has beneficial outcomes on livestock, such as improvement in digestion and reproduction.

Growing meat consumption, coupled with rising health and safety concerns associated with livestock outbreaks, such as ‘Mad Cow’ in 2000, ‘SARS’ in 2003, and ‘Bird Flu’ in 2005, have reshaped the norms of the meat industry. Apart from this, stringent regulations related to the use of antibiotics as growth promoters in the animal feed hamper market growth. These regulations, however, have created a lucrative growth opportunity for players engaged in the manufacturing of natural alternatives as feed additives.

Figure 1: Meat production (2000–2018)

Note: Meat Includes Cattle, Poultry, Sheep/Mutton, Goat, Pig Meat, and Wild Game

Animal Feed Additives Market: Segmentation

Amino Acid Segment to Dominate the Animal Feed Additives Market during the Forecast Period

The amino acid segment dominates the animal feed additives market during the forecast period. Amino acids are added in the animal feed to compensate for its deficiency in the feed and increase the protein digestibility of the livestock. Methionine, lysine, tryptophan, and threonine are some of the most commonly used amino acids.

Dry Feed to Be the Fastest-Growing Segment

The dry feed segment is anticipated to be the fastest-growing segment as it can be easily mixed with the feed and stored with minimum infrastructure. Dry feed additives, such as antioxidants, prolongs the storage and prevents them from deterioration caused by oxidation.

Poultry to Be the Most Consumed Meat across the Globe

The poultry segment held the largest market share in 2019 on account of the rising demand for food additives after the bird flu epidemic.  Poultry meat is the most widely consumed meat across the globe, and its easy availability and improved animal husbandry practices drives the segment growth. Apart from this, increasing concerns regarding the meat quality and rising demand for poultry due to debouching fitness trends provides an impetus to the segment growth.  

Regional Overview

China: World’s Largest Producer and Consumer of Meat

Asia-Pacific is anticipated to exhibit the fastest growth in the animal feed additives market during the forecast period on account of rising population, the introduction of foreign technology, and increasing consumer spending power in China, India, Indonesia, Thailand, and Malaysia. As per the estimates of the Asian-Australasian Journal of Animal Sciences, the demand for red meat in developing countries will double by 2050. China spearheads the regional market and is the largest producer and consumer of meat across the globe.

India has been witnessing a significant rise in the demand for poultry meat due to low prices and easy availability of a range of processed chicken. The country’s animal feed additives market is witnessing significant growth on account of growing urban population, the influence of western culture, improvement in storage practices, and rising awareness about nutritional characteristics of meat products. However, changing consumer preference and shifting eating habits towards veganism hinders the market growth

Figure 2: Global Meat Production in 2018

Key Players

• Cargill, Incorporated
• Alltech
• Kemin Industries, Inc.
• Koninklijke DSM N.V.
• Novozymes A/S
• Archer Daniels Midland Company
• Addcon Group
• BASF SE
• Adisseo France SAS
• Hansen A/S
• DuPont de Nemours, Inc.
• Lallemand Inc.
• Lesaffre
• Nebraska Cultures, Inc
• AFB International
• Elanco Animal Health Incorporated
• NOVUS INTERNATIONAL

Recent Developments

• In 2019, Nutreco N.V. signed an agreement to acquire the Cargill Incorporation compound feed business in Portugal. This acquisition will fall under the Trouw Nutrition segment of the company and is likely to strengthen Nutreco’s position in the Iberian animal feed business.
• In 2019, Nutreco N.V. acquired Animal Nutrition and Health (ANH) to expand its business in the South Africa market.
• In 2018, Patanjali launched a new brand Dugdhamrit that offers an exclusive range of urea-free cattle feed and feed supplements.
• In 2016, Lallemand Inc launched a new solution for livestock producers and pet food applications, YANG, which helps in improving the defense supporting systems of animals.
• In 2016, AngelYeast Co., Ltd. launched a functional nucleic acid and protein for young animals at Beijing China International Exhibition Center, the GroPro, which is a feed ingredient derived from yeast to strengthen its animal nutrition segment.

Animal Feed Additives Market: Segmentation

By Feed Type

• Amino Acid
• Antioxidant
• Vitamin
• Mineral
• Binder
• Antibiotic
• Feed Enzyme and Acidifier
• Pigment

By Form

• Dry
• Liquid

By Distribution Channel

• Poultry
• Cattle
• Pork
• Aquaculture

By Region

North America

• The U.S.
• Canada
• Mexico

Europe

• Germany
• France
• The U.K.
• Italy
• The Rest of Europe

Asia-Pacific

• China
• Japan
• India
• South Korea
• Australia
• The Rest of Asia-Pacific

Central and South America and the Caribbean

• Brazil
• Argentina
• Colombia
• The Rest of Central and South America and the Caribbean

The Middle East

• Saudi Arabia
• The UAE
• Oman
• Turkey
• The Rest of the Middle East

Africa

• Nigeria
• South Africa
• The Rest of Africa