Australia Hair Removal Wax Market

Market Overview

The Australian hair removal wax market size was valued at USD 140 million in 2021 and is projected to reach USD 246 million by 2031, registering a CAGR of 5.6% during the forecast period (2022-2031).

Highlights

• Soft wax dominates the market by Type.
• By ingredient, the Organic segment dominates the market.
• Normal skin dominates the market by skin type.
• Body/arms/legs dominate the market by coverage.
• By price, medium price dominates the market.
• Hypermarkets and supermarkets dominate the market by distribution channel.

Waxing is removing hair from the root by covering body hair with a sticky substance, such as wax, removing the covering, and then yanking the hair out of the follicle. Wax for hair removal is a type of depilatory that can be used to physically or chemically remove undesirable hair from different body regions. Typically, they are made by combining the right raw components in large tanks, then packaging the resulting mixture into individual packages. The wax used for hair removal also eliminates the source of the issue and dry, dead skin cells.

Market Dynamics

Australia Hair Removal Wax Market Drivers

Rising Disposable Income

Wealthier people buy high-quality hair removal products like waxing. The IMF predicts robust economic growth. GDP will grow 6.9% in 2021, outpacing world growth of 5.5%. As disposable income rises, consumers spend more on personal care in these countries. Rising disposable income, urbanization, and consumer behavior would boost the Indian personal care business to USD 20 billion by 2025. Thus, rising disposable income will benefit hair removal wax.

Australia Hair Removal Wax Market Restraints

Cultural Norms

Some consumers prefer body hair over shaving. As a sign of femininity and beauty, many women preserve their body hair. Hair removal is less common in certain countries, and some women may consider it a Western beauty ideal they don't wish to follow. According to the International Journal of Trichology, body hair removal is becoming more popular, especially among younger urban women. However, many women still want body hair, which may limit the expansion of the hair removal wax business.

Australia Hair Removal Wax Market Opportunities

The Increasing Popularity of At-Home Hair Removal

Many consumers are looking for at-home hair removal techniques that are practical and affordable. The development of e-commerce, the accessibility of cost-effective hair removal products, and the convenience of hair removal at home are some factors driving this trend. Many businesses in the Asia-Pacific region are utilizing this chance by providing products for at-home hair removal. For instance, the popular hair removal product manufacturer Veet sells a variety of at-home hair removal lotions and wax strips. Another business, IPL Laser Hair Removal, provides a laser hair removal system that may be used at home to eliminate hair from various body regions.

Regional Analysis

In recent years, the per capita income has increased rapidly, particularly in emerging economies. In many developing and developed markets, an increase in urbanization, a rise in middle-class consumers, and a rise in the rate of women's empowerment have encouraged the adoption of convenience-oriented lifestyles, making hygiene and maintenance products more desirable. Estimates indicate that, compared to established nations, developing nations' per capita income will increase significantly over the next decade. This has significant implications for the development of the hair removal wax market.

Increases in disposable income and living standards have increased individuals' purchasing power in developing economies. This allows them to spend money on wax hair removal in a salon or parlor, thereby increasing wax sales in salons and parlors. These commercial salons, saunas, and parlors purchase a significant portion of the wax sold on the market.

Segmental Analysis

The Australia hair removal wax market is segmented based on Type, ingredient, skin type, coverage, price, distribution channel, and region.

The Type is further segmented into soft and hard wax.

Soft wax dominated the market and is expected to register a CAGR of 6.0% over the forecast period.

By ingredient, the market is further segmented into organic and synthetic.

The organic segment dominates the market and is expected to grow at a CAGR of 5.2% during the forecast period.

The skin type is further segmented into dry skin, oily skin, normal skin, sensitive skin, and others.

The normal skin type dominated the market and is expected to register a CAGR of 5.5% over the forecast period.

The market is further segmented by coverage into face, body/arms/legs, and bikini.

The Body/arms/legs segment dominates the market and is expected to grow at a CAGR of 5.4% during the forecast period.

The market is divided into low, medium, and high based on price.

Medium price is expected to dominate the market, registering the highest CAGR of 5.8% over the forecast period.

Based on distribution channels, the market is sub-segmented into company-owned websites, e-commerce websites, hypermarkets and supermarkets, specialty stores, and others.

Hypermarkets and supermarkets are expected to dominate, registering the highest CAGR of 5.5% over the forecast period.

Recent Developments

• In 2021- Le Club Perron Rigot came out with new items to use after waxing, such as a soothing gel and nourishing oil.