August 2025 Rica Group expanded the international distribution of its professional hair removal wax portfolio through new partnerships with beauty distributors in the Middle East, strengthening product availability for salons and professional aesthetic clinics across the region.
May 2025 Italwax expanded its presence in the Middle East by appointing new authorized regional distributors and introducing its latest professional polymer wax range for beauty salons and aesthetic professionals, enhancing its footprint in the region's professional hair removal market.