Middle East and Africa Hair Removal Wax Market Size, Share & Trends Analysis Report By Type (Soft Wax, Hard Wax), By Ingredient (Organic, Synthetic), By Skin Type (Dry Skin, Oily Skin, Normal Skin, Sensitive Skin, Others), By Coverage (Face, Body/Arms/Legs, Bikini), By Price (High, Medium, Low), By Distribution Channel (Company Owned Website, E-Commerce Website, Hypermarkets and Supermarkets, Specialty Stores, Others) and By Country(UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Rest of MEA) Forecasts, 2023-2031

Market Overview

The Middle East and Africa hair removal wax market size was valued at USD 1,152 million in 2021 and is projected to reach a value of USD 1,855 million by 2031, registering a CAGR of 4.6% during the forecast period (2022-2031).

Highlights

• Soft wax dominates the market by Type.
• By ingredient, the Organic segment dominates the market.
• Normal skin dominates the market by skin type.
• Body/arms/legs dominate the market by coverage.
• By price, medium price dominates the market.
• Hypermarkets and supermarkets dominate the market by distribution channel.

Hair removal wax removes unwanted hair from the roots through waxing. When the skin applies wax, the sticky substance sticks to the body's hair. Pulling on the covering removes the hair from the follicle. Using wax for hair removal removes unwanted hair in a semi-permanent way. After waxing, the hair in that area does not grow for two to eight weeks. However, hair regrowth starts within a week in some people. You can use hair removal wax to treat almost any place, including the brow, arm, face, abdomen, intimate area, and feet. Someone applied a thin layer of wax to the skin. After that, you push a paper or fabric strip onto the wax layer. Tear off the strip of paper or fabric toward hair growth. This way removes both hair and wax.

Market Dynamics

Middle east and africa hair removal wax market drivers

Increasing disposable income

Hair removal wax demand is rising in the region because of the growing middle class. According to the World Bank, Sub-Saharan Africa's middle class will grow from 400 million in 2010 to 1.1 billion by 2060. From 2017 through 2022, the IMF expects the Middle East's middle class to rise by 3.5% annually. Body hair reduction is significant in many Middle Eastern and African cultures. Egyptian women consider hair removal from their legs, arms, underarms, and bikini area hygienic. In Saudi Arabia, men and women remove their hair. This cultural emphasis on hair removal drives hair removal wax demand in these countries.

Middle east and africa hair removal wax market restraints

Availability of alternatives

Alternative hair removals methods such as laser hair removal, hair removal creams, and electrolysis can significantly restrain the hair removal wax market in the Middle East and Africa. The increasing demand for long-term hair removal solutions drives the popularity of laser hair removal, while people prefer hair removal creams as their pain-free option. Despite its higher cost, some consumers prefer electrolysis as a permanent hair removal method.

Middle east and africa hair removal wax market opportunities

Surging demand for pre-made waxing strips

Pre-made waxing strips offer consumers who prefer hair removal at home convenience. Using these strips is easy and requires no additional equipment or expertise. More companies are introducing pre-made waxing strips into the market, increasing their availability in the Middle East and Africa. Veet, a leading hair removal brand in the Middle East and Africa region, offers pre-made waxing strips. Nair, Sally Hansen, and Parissa also provide pre-made waxing strips.

Regional Analysis

The Middle East and Africa hair removal wax market is segmented by country into Saudi Arabia, South Africa, and the Rest of the Middle East and Africa. The Rest of Middle East and Africa dominated the market and is expected to grow at a CAGR of 4.4% during the forecast period.

Middle Eastern nations have some of the biggest beauty markets in the world. It not only attracts a significant number of tourists throughout the year but also earns a reputation as a regional center for social media influencers and attractiveness, fostering word-of-mouth advertising. The pandemic's consequences have prompted brands to modify their manufacturing and marketing strategies.

Young, educated city dwellers who know modern grooming, fashion, and Western cultural trends make up most middle-class Africans. These people have more disposable cash because they hold salaried jobs or own small enterprises. They are driving the market for consumer goods like cosmetics and skincare items like hair removal wax throughout Africa due to their tastes and need for the "feel-good factor."

Segmental Analysis

The Middle East and African hair removal wax market are segmented based on Type, ingredient, skin type, coverage, price, distribution channel, and region.

The Type is further segmented into soft and hard wax.

Soft wax dominated the market and is expected to register a CAGR of 4.9% over the forecast period.

By ingredient, the market is further segmented into organic and synthetic.

The organic segment dominates the market and is expected to grow at a CAGR of 4.2% during the forecast period.

The skin type is further segmented into dry skin, oily skin, normal skin, sensitive skin, and others.

The normal skin type dominated the market and is expected to register a CAGR of 4.5% over the forecast period.

The market is further segmented by coverage into face, body/arms/legs, and bikini.

The Body/arms/legs segment dominates the market and is expected to grow at a CAGR of 4.4% during the forecast period.

The market is divided into low, medium, and high based on price.

Medium price is expected to dominate the market, registering the highest CAGR of 4.8% over the forecast period.

Based on distribution channels, the market is sub-segmented into company-owned websites, e-commerce websites, hypermarkets and supermarkets, specialty stores, and others.

Hypermarkets and supermarkets are expected to dominate, registering the highest CAGR of 4.5% over the forecast period.

Recent Developments

• In 2021- Le Club Perron Rigot came out with new items to use after waxing, such as a soothing gel and nourishing oil.
• In 2021- AII partnered with businesswoman and beauty blogger Jackie Aina to introduce a new line of Ardell lashes. Six distinct looks were included in the collection, each of which was made to accommodate a variety of skin tones and eye shapes.