March 2026 Rica Group expanded its professional depilatory wax portfolio by launching new vegan hard wax formulations featuring natural botanical ingredients and enhanced skin-sensitive formulations for salons across Asia-Pacific.
January 2026 Reckitt expanded its Veet Professional portfolio in Asia-Pacific with improved cold wax strips and sensitive-skin formulations, incorporating enhanced Easy-Gel™ technology for better hair removal performance and consumer comfort.
October 2025 Italwax introduced new premium polymer-based hard wax products for professional beauty salons, expanding its Asia-Pacific distribution network through authorized partners in India, Southeast Asia, and Australia.
September 2025 American International Industries (GiGi) expanded its professional waxing product range with new hypoallergenic wax formulations and pre-/post-wax skincare products for professional salons, strengthening its presence across Asia-Pacific beauty distributors.