The Latin America pea protein isolate market size witnessed significant growth in the past and is expected to grow at a CAGR of around 8.1% during the forecast period (2023-2031).
Pea protein isolate, also known as pea protein powder, is ideal for individuals with various food allergies, intolerances, and sensitivities due to its exceptional nutritional value, high solubility, and superior emulsification. It increases muscle thickness while enhancing exercise performance and regulating blood glucose levels. Veganism's growing popularity and rising consumer concerns about lactose intolerance are additional factors influencing the demand for pea protein isolate.
The Latin American pea protein industry is projected to experience substantial growth in the coming years. The increasing consumer demand for organic supplements and health and wellness products is a major driver for the pea protein market. Furthermore, the demand for textured protein in convenient food and ready-to-eat products is rising, contributing to the global development of pea protein.
The consumption of high-protein diets has witnessed significant growth, driven by increasing health consciousness among consumers. To meet the nutritional needs of busy lifestyles, consumers are turning to packaged food items, creating opportunities for pea protein in the market. As a result, manufacturers of packaged meals are incorporating pea protein isolate and other nutrient-rich components into their products.
The expanding vegan population in Western and other nations, motivated by environmental and health concerns, is expected to impact market growth positively. Vegans prioritize plant-based protein sources to fulfill their protein requirements, which will likely drive the demand for products enriched with plant-based proteins. Livestock farming and meat production contribute significantly to greenhouse gas emissions and require substantial resources such as land, pesticides, and water. As sustainability issues associated with animal agriculture gain attention, an increasing number of individuals in the region are adopting a vegan diet, fueling the growth of the pea protein market.
Various factors are driving the growth of pea protein and other plant-based protein markets in Latin America. These include meat and processed meat product shortages in certain regions, uncertainties surrounding meat consumption during the pandemic, and an increasing trend towards healthier lifestyles. The meat industry faces challenges in its supply chain, including labor constraints and a shortage of packaging materials like aluminum and plastic. Additionally, the rising meat prices and the environmental concerns associated with plastic packaging lead consumers to shift towards plant-based protein alternatives. This has generated interest among producers in the pea protein market due to the rapid expansion of the alternative meat industry.
The Latin America high production costs of pea protein limit the market’s growth. Pea protein is often more expensive to produce than alternative protein sources, leading manufacturers to charge higher prices to customers. Consequently, consumers may opt for other plant-based protein products due to the availability of lower-cost options like milk protein, egg protein, wheat protein, and soy protein. These alternative sources are widely used in nutritional supplements. This factor is expected to hinder the development of the pea protein market.
Latin American pea protein manufacturers face a significant challenge regarding insufficient supply. Climate change already affects crop production, with varying impacts across different regions worldwide. Rising temperatures have reduced crop yields, leading to increased costs for peas. Moreover, the COVID-19 pandemic has caused import bottlenecks, further impacting the availability and affordability of peas. As the demand for plant-based protein continues to rise, there is a risk of supply chain issues, potentially limiting the availability of pea protein. To meet the growing market demand, manufacturers must establish a reliable supply chain for pea protein.
The growth of the Latin American market is expected to be driven by factors such as the increasing number of fitness centers and greater female participation. Pea proteins are recognized for their positive environmental impact. The younger generation's growing awareness of the benefits of pea protein powder as a dietary supplement is also expected to contribute to market enhancement. As consumers become more knowledgeable about the qualities of pea proteins, they are embracing environmentally friendly and allergen-free products. In the future, the rising demand in the allergen-free market will create potential opportunities. The expanding number of fitness centers and increased female engagement are anticipated to foster market expansion in the coming years.
According to a study, the Latin American pea protein market is projected to become a prominent industry. This is primarily due to the higher protein consumption resulting from the rapid growth of the global urban population. Between 2000 and 2018, 74 million individuals migrated to cities annually. Looking ahead, the yearly increase in the global urban population will be expected to rise to 79 million people between 2019 and 2025. This indicates that urbanization will positively impact potential worldwide protein consumption, thereby significantly driving market growth in the coming years.
The Latin America pea protein isolate market is segmented into product type and application.
By product, it is further segmented into low-purity pea protein isolate (75%-80%), medium-purity pea protein isolate (80%-85%), and high-purity pea protein isolate (>85%).
The low-purity pea protein isolate (75%-80%) dominated the market and is expected to register a CAGR of 8.5% over the forecast period.
It is further segmented by application into sports nutrition food, energy drinks, health food, and pet food.
Energy drinks dominate the market and are expected to register a CAGR of 10.3% over the forecast period.
The Latin America pea protein isolate market is segmented by country: Brazil, Mexico, Argentina, Chile, Colombia, Rest of LATAM. Mexico dominated the market with a CAGR of 8.5% during the forecast period.
The pea protein isolation market in Latin America has witnessed notable growth recently. This growth can be attributed to a rise in consumer preference for plant-based protein sources, increasing awareness about health and wellness, and the popularity of vegetarian and vegan diets. With its substantial consumer base and diverse food industry, Latin America presents lucrative prospects for pea protein isolate manufacturers. They can capitalize on this market by providing products for applications such as sports nutrition, functional foods, and beverages.
Pea protein finds applications in various products, including food beverages, nutritional supplements, and animal feed. It is used in plant-based meat alternatives, protein bars, and dairy substitutes in the food and beverage industry.
Due to the adoption of healthy eating habits and the growing number of vegan consumers, Latin America has emerged as the second-largest market for pea protein. The rising demand for plant-based protein and allergen-free products is driving this trend. As more individuals embrace plant-based and healthy lifestyles, the demand for pea protein is expected to grow even more, presenting significant market potential for industry participants.
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