Middle East and Africa Pea Protein Isolate Market

Market Overview

The Middle East and Africa pea protein isolate market witnessed significant growth in the past and is expected to grow at a CAGR of around 7.3% during the forecast period (2023-2031).

Pea protein isolate, also known as pea protein powder, is ideal for individuals with various food allergies, intolerances, and sensitivities due to its exceptional nutritional value, high solubility, and superior emulsification. It increases muscle thickness while enhancing exercise performance and regulating blood glucose levels. Veganism's growing popularity and rising consumer concerns about lactose intolerance are additional factors influencing the demand for pea protein isolate.

The MEA pea protein industry is projected to experience substantial growth in the coming years. The increasing consumer demand for organic supplements and health and wellness products is a major driver for the pea protein market. Furthermore, the demand for textured protein in convenient food and ready-to-eat products is rising, contributing to the global development of pea protein.

Highlights

• The low purity pea protein isolate (75%-80%) dominates the market by product type.
• Energy drinks dominate the market by application.
• The UAE dominates the market by region.

Market Dynamics

Middle East and Africa Pea Protein Isolate Market Drivers:

Growing Vegan Population

The growing vegan population in Western and other countries, mainly for environmental and health reasons, is anticipated to benefit market development, as vegans are more likely to choose products enhanced with plant-based proteins to meet their protein needs. Greenhouse gas pollution from the raising of animals and meat production have substantial. Furthermore, cattle agriculture necessitates a large amount of feedstock, necessitating additional land for agriculture, pesticides, and water. Sustainability problems connected with livestock farming, a growing proportion of the region's populace is adopting a vegan diet, driving the pea protein market.

Urbanization Boosting Protein Market

Urbanization has led to improved living standards and increased purchasing power, shifting consumer preferences toward healthy food options. The rise in health-conscious individuals and lactose-intolerant individuals has influenced consumer choices. Urban consumers prefer natural and organic foods, and there is growing awareness regarding non-GMO and chemical-free food products, contributing to the global growth of naturally derived protein powder. The increasing population and the corresponding demand for protein-rich and nutrient-dense foods drive the pea protein market.

Middle East and Africa Pea Protein Isolate Market Restraints:

Lack of Supply May Hinder the Pea Protein Market

Pea protein manufacturers face a significant challenge in terms of insufficient supply. Climate change already affects crop production, with varying impacts across different regions worldwide. Rising temperatures have reduced crop yields, leading to increased costs for peas. Moreover, the COVID-19 pandemic has caused import bottlenecks, further impacting the availability and affordability of peas. As the demand for plant-based protein continues to rise, there is a risk of supply chain issues, potentially limiting the availability of pea protein. To meet the growing market demand, manufacturers must establish a reliable supply chain for pea protein.

Pea Protein Powder Side-Effects

The MEA pea protein market faces certain limitations related to the side effects associated with its protein powder. While pea protein powder is generally considered to have minimal negative effects, some concerns have impacted the industry's growth. One limitation is that pea protein, particularly in powder form, can be high in sodium, which may pose health issues for individuals following a salt-restricted diet. Additionally, consuming this protein powder has been associated with potential weight gain, reduced kidney function, and joint pain. These factors are anticipated to impede market growth in the foreseeable future.

Middle East and Africa Pea Protein Isolate Market Opportunities:

Future Market Growth

According to a study, the pea protein market is projected to become a prominent industry. This is primarily due to the higher protein consumption resulting from the rapid growth of the global urban population. Between 2000 and 2018, 74 million individuals migrated to cities annually. Looking ahead, the yearly increase in the global urban population is expected to rise to 79 million people between 2019 and 2025. This indicates that urbanization will positively impact potential worldwide protein consumption, thereby significantly driving market growth in the coming years.

Experimenting with Adding Pea Protein as An Ingredient

The pea protein market in the region is experiencing growth due to the increased interest of food producers in incorporating pea protein into various food products. These include items like pizzas, pasta, risotto, and Panzanella. By incorporating pea protein, not only do these producers enhance the nutritional and functional qualities of the food, but they also improve its taste. Furthermore, many pea manufacturers prioritize sustainability and the development of nutritious food, health supplements, and superfoods that provide high nutritional value. This trend is opening up new possibilities for participants in the pea protein market.

Segmental Analysis

The Middle East and Africa Protein Isolate Market is segmented into product type and application.

By product, it is further segmented into low-purity pea protein isolate (75%-80%), medium-purity pea protein isolate (80%-85%), and high-purity pea protein isolate (>85%).

The low-purity pea protein isolate (75%-80%) dominated the market and is expected to register a CAGR of 7.9% over the forecast period.

It is further segmented by application into sports nutrition food, energy drinks, health food, and pet food.

Energy drinks dominate the market and are expected to register a CAGR of 9.2% over the forecast period.

Regional Analysis

Regional Analysis of the Middle East and Africa Pea Protein Isolate Market:

The Middle East and African pea protein isolate market is segmented by country: UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Rest of MEA. The UAE dominated the market with a CAGR of 7.9% during the forecast period.

The pea protein isolate market in the region is set to experience substantial growth. This growth can be attributed to several factors, including the rising adoption of vegetarian and vegan diets, the increasing awareness of health among consumers, and the growing demand for plant-based protein alternatives. With a large population and evolving dietary preferences, the region offers an attractive market potential for manufacturers and suppliers of pea protein isolate.

The consumption of high-protein diets has witnessed significant growth, driven by increasing health consciousness among consumers. To meet the nutritional needs of busy lifestyles, consumers are turning to packaged food items, creating opportunities for pea protein in the market. As a result, manufacturers of packaged meals are incorporating pea protein isolate and other nutrient-rich components into their products.

Pea protein finds applications in various products, including food beverages, nutritional supplements, and animal feed. It is used in plant-based meat alternatives, protein bars, and dairy substitutes in the food and beverage industry.

Recent Developments

• January 2020- Roquette Freres entered a multi-year partnership with Beyond Meat to supply pea protein for its plant-based meat products line. The partnership is anticipated to surge Roquette Freres’s supply of pea proteins to Beyond Meat.
• June 2022- Roquette marked the opening of a new pea protein facility in Portage Ia Prairie. According to Roquette, which produces the Nutralys brand pea protein, the 200,000-square-foot facility is the world’s largest pea protein plant. The factory has a capacity of 125,000 tons of yellow peas per year.

Middle East and Africa Pea Protein Isolate Market Segmentation

By Product Type:

• Low Purity Pea Protein Isolate (75%-80%)
• Medium Purity Pea Protein Isolate (80%-85%)
• High Purity Pea Protein Isolate (>85%).

By Application:

• Sports Nutrition Food
• Energy Drinks
• Health Food
• Pet Food
• Others

By Country:

• UAE
• Turkey
• Saudi Arabia
• South Africa
• Egypt
• Nigeria
• Rest of the Middle East and Africa