Market Overview
The U.K. pea protein isolate market size witnessed significant growth and is expected to grow at a CAGR of around 9.2% during the forecast period (2023-2031).
Pea protein isolate, also known as pea protein powder, is ideal for individuals with various food allergies, intolerances, and sensitivities due to its exceptional nutritional value, high solubility, and superior emulsification. It increases muscle thickness while enhancing exercise performance and regulating blood glucose levels. Veganism's growing popularity and rising consumer concerns about lactose intolerance are additional factors influencing the demand for pea protein isolate.
The United Kingdom pea protein industry is projected to experience substantial growth in the coming years. The increasing consumer demand for organic supplements and health and wellness products is a major driver for the pea protein market. Furthermore, the demand for textured protein in convenient food and ready-to-eat products is rising, contributing to the global development of pea protein.
Highlights
- The low purity pea protein isolate (75%-80%) dominates the market by product type.
- Sports nutrition food dominates the market by application.
Market Dynamics
The u.k. pea protein isolate market drivers:
Shortage of meat driving pea protein market
Various factors in the U.K. are driving the growth of pea protein and other plant-based protein markets. These include meat and processed meat product shortages in certain regions, uncertainties surrounding meat consumption during the pandemic, and an increasing trend towards healthier lifestyles. The meat industry faces challenges in its supply chain, including labor constraints and a shortage of packaging materials like aluminum and plastic. Additionally, the rising meat prices and the environmental concerns associated with plastic packaging lead consumers to shift towards plant-based protein alternatives. This has generated interest among producers in the pea protein market due to the rapid expansion of the alternative meat industry.
Growing vegan population
The expanding vegan population in Western and other nations, motivated by environmental and health concerns, is expected to impact market growth positively. Vegans prioritize plant-based protein sources to fulfill their protein requirements, which will likely drive the demand for products enriched with plant-based proteins. Livestock farming and meat production contribute significantly to greenhouse gas emissions and require substantial resources such as land, pesticides, and water. As sustainability issues associated with animal agriculture gain attention, an increasing number of individuals in the region are adopting a vegan diet, fueling the growth of the pea protein market.
The u.k. pea protein isolate market restraints:
High price may change consumer preference
The U.K.’s high production costs of pea protein limit the market’s growth. Pea protein is often more expensive to produce than alternative protein sources, leading manufacturers to charge higher prices to customers. Consequently, consumers may opt for other plant-based protein products due to the availability of lower-cost options like milk protein, egg protein, wheat protein, and soy protein. These alternative sources are widely used in nutritional supplements. This factor is expected to hinder the development of the pea protein market.
Lack of supply may hinder the pea protein market
U.K. pea protein manufacturers face a significant challenge in terms of insufficient supply. Climate change already affects crop production, with varying impacts across different regions worldwide. Rising temperatures have reduced crop yields, leading to increased costs for peas. Moreover, the COVID-19 pandemic has caused import bottlenecks, further impacting the availability and affordability of peas. As the demand for plant-based protein continues to rise, there is a risk of supply chain issues, potentially limiting the availability of pea protein. To meet the growing market demand, manufacturers must establish a reliable supply chain for pea protein.
The u.k. pea protein isolate market opportunities:
Increasing fitness centers
The growth of the U.K. market is expected to be driven by factors such as the increasing number of fitness centers and greater female participation. Pea proteins are recognized for their positive environmental impact. The younger generation's growing awareness of the benefits of pea protein powder as a dietary supplement is also expected to contribute to market enhancement. As consumers become more knowledgeable about the qualities of pea proteins, they are embracing environmentally friendly and allergen-free products. In the future, the rising demand in the allergen-free market will create potential opportunities. The expanding number of fitness centers and increased female engagement are anticipated to foster market expansion in the coming years.
Future market growth
According to a study, the United Kingdom pea protein market is projected to become a prominent industry. This is primarily due to the higher protein consumption resulting from the rapid growth of the global urban population. Between 2000 and 2018, 74 million individuals migrated to cities annually. Looking ahead, the yearly increase in the global urban population is expected to rise to 79 million people between 2019 and 2025. This indicates that urbanization will positively impact potential worldwide protein consumption, thereby significantly driving market growth in the coming years.
Segmental Analysis
The U.K. pea protein isolate market is segmented into product type and application.
By product, it is further segmented into low-purity pea protein isolate (75%-80%), medium-purity pea protein isolate (80%-85%), and high-purity pea protein isolate (>85%).
The low-purity pea protein isolate (75%-80%) dominated the market and is expected to register a CAGR of 9.7% over the forecast period.
It is further segmented by application into sports nutrition food, energy drinks, health food, pet food, and others.
Sports nutrition food dominates the market and is expected to register a CAGR of 11.6% over the forecast period.
