Asia-Pacific Print on Demand Market

Market Overview

The Asia-Pacific Print on Demand market size witnessed significant growth in the past and is expected to grow at a CAGR of 26.6% during the forecast period (2023-2031).

Print-on-demand is a technology and business process in which copies of books (or other documents) are not made until the company gets an order. This makes it possible to print a single copy or a few copies. While other industries developed the "build-to-order" business model, "print on demand" was impossible before digital printing because it was too expensive to make a single copy using traditional printing methods like letterpress and offset printing.

Print-on-demand is a framework for controlling and optimizing printing tools and processes accurately and efficiently. It helps businesses save money on printing by letting them track, control, and handle their whole printer fleet from a single application interface. Mailing and delivering things, as well as quick and offset printing, are all possible with print management tools. Due to its combined control, this program can also handle copiers, scanners, and desktop printers. Print management software comes in standalone and built-in versions in controlled print sites.

Highlights

• Apparel dominated the market by product category
• Software dominated the market by Platform.

Market Dynamics

Asia-Pacific Print on Demand Market Drivers

Growing Population and Disposable Income

An increasing population and higher spending money fuel the market. For instance, it is predicted that by 2025, there will be more than 400 million people in Southeast Asia who are middle class. The growing middle class and increased e-commerce and internet usage stimulate the need for customized and one-of-a-kind products, fueling the POD market's expansion. The Asia-Pacific region's retail sales are predicted to increase by 6.7% annually, indicating a good market situation. Additionally, social media's growth and influencer marketing's impact on consumer behavior has allowed firms to advertise their POD offers. The Asia-Pacific POD market has significant growth potential due to technological advancements and shifting consumer tastes. Businesses in the area can profit from this trend by selling customized products and utilizing targeted marketing methods as consumers' disposable incomes improve. They have become more interested in customized goods. These factors together place the Asia-Pacific POD market in a position for growth and innovation.

Asia-Pacific Print on Demand Market Restraints

Infrastructure Challenges

The Asia-Pacific area faces logistical and infrastructure issues due to its huge geographic size. Some regions don't have easy access to dependable distribution and transportation systems, which can delay the timely delivery of POD goods. POD companies face logistical challenges in Southeast Asia due to the archipelagic character of nations like Indonesia and the Philippines. Delivery times and transportation costs may increase due to the islands' fragmented structure, poor road system, and isolated locations. For instance, reaching consumers in remote areas of the eastern islands of Indonesia or the Philippines can be difficult because of a lack of suitable transportation infrastructure. The World Bank estimates Southeast Asia has substantial infrastructure gaps and needs about USD 210 billion in infrastructure investments annually.

The Asian Development Bank draws attention to the fact that in some Southeast Asian nations, poor infrastructure connections can result in a 30% rise in transportation costs. For POD firms, infrastructure gaps like poor road access or insufficient storage facilities can reduce the effectiveness of the supply chain and raise operating expenses.

Asia-Pacific Print on Demand Market Opportunities

E-commerce Expansion

Online retail sales have increased significantly in China, the largest e-commerce market in the Asia-Pacific. Platforms like Alibaba's Taobao and JD.com have become extremely popular, allowing buyers a huge selection of goods and giving vendors access to a huge market. Through these platforms, POD firms can directly reach clients because of the growth of e-commerce. POD companies now have more options to capitalize on the need for individualized and customized items, thanks to China's booming e-commerce industry. Using targeted marketing techniques and a sizable customer base, online marketplaces enable businesses to highlight their POD offers. To appeal to the interests of Chinese consumers, POD suppliers can work with e-commerce platforms or open their online storefronts to offer a variety of personalized goods, including made-to-order clothing, accessories, and home decor.

Regional Analysis

The Asia-Pacific Print on Demand market is analyzed by country in China, India, Japan, Australia, Southeast Asia, Rest of Asia-pacific. China dominated the market and is expected to grow at a CAGR of 27.2% during the forecast period.

Asia Pacific is anticipated to have the highest CAGR over the forecast period. The expansion can be attributable to the presence of significant market participants. The primary growth drivers for the regional market are increasing smartphone usage, internet penetration, and a sizable number of online shoppers. The area market is anticipated to expand as a result of technological developments and the existence of numerous sizable textile factories. E-commerce is expanding quickly in Southeast Asia, and online shopping usage among consumers is booming. A sizable customer base and rising disposable incomes favor South Asia, which includes Bangladesh and India. Oceania, which includes nations like Australia and New Zealand, greatly emphasizes sustainable and high-quality goods. The Asia-Pacific POD market has enormous growth potential because of the region's thriving e-commerce sector, growing customer base, and increased desire for customized goods.

Segmental Analysis

The Asia-Pacific print on demand market is segmented based on product category, Platform, and country.

The market is further segmented by Product into Apparel, Home Décor, Drink Ware, Accessories, and Others.

The Apparel domain segment dominates the market and is expected to grow at a CAGR of 27.2% during the forecast period.

The market is further segmented by end-user into Software and Services.

Software dominated the market and is expected to register a CAGR of 24.8% over the forecast period.

Recent Developments

• November 2022- Printful used Coloreel technology to produce embroidery in various colors.