India Print on Demand Market

Market Overview

The Indian Print on Demand market size has witnessed significant growth in the past and is expected to grow at a CAGR of 27.8% during the forecast period (2023-2031).

Printing on demand is a technology and business practice that allows for single or small-batch printing by delaying the production of book copies (or other papers) until a customer orders them. Before digital printing, "print on demand" couldn't exist because it was too expensive to make a single copy using traditional printing methods like offset and letterpress. This stopped other businesses from using the build-to-order approach.

Highlights

• Apparel dominated the market by product category
• Software dominated the market by Platform.

Market Dynamics

India Print on Demand Market Drivers

Growing Population and Disposable Income

India's population is expanding quickly, creating a sizable consumer base for the POD industry. With more than 1.3 billion inhabitants, specialized goods have a sizable potential market. POD enterprises can serve many demographic groups due to their unique consumer tastes and demography. Additionally, the average amount of discretionary income in India has been rising. As people's purchasing power increases, they are more inclined to spend money on specialized and individualized goods. The middle class and urban people, looking for distinctive and rare things that reflect their style and preferences, particularly exhibit this tendency. For instance, people may be more likely to buy personalized clothing, accessories, home decor, or promotional products if they have greater discretionary cash. POD businesses may capitalize on this desire by providing numerous customizable alternatives. The number of middle-class people in India is predicted to exceed 200 million by 2025, increasing consumer spending and the need for individualized goods.

India Print on Demand Market Restraints

Infrastructure Challenges

The expansion of the Print on Demand (POD) sector is significantly constrained by logistics and transportation, storage and warehousing constraints, and problems with internet access. Due to the country's vastness and topography, it is difficult to build effective transportation networks, which causes delays and raises shipping costs. Scaling operations and prompt order fulfillment are hampered by limited storage space and poor warehousing infrastructure. Workflow is disrupted, and productivity is impacted by differences in internet availability, particularly in remote locations and during power outages. These difficulties affect how effectively POD businesses manage online platforms, serve clients, and complete orders. To close these gaps and improve the environment for the expansion of the POD market, the Indian government is aggressively working on infrastructural development projects. Infrastructure upgrades should lessen these issues as they advance and help India's POD sector reach its full potential.

India Print-on-Demand Market Opportunities

E-commerce Expansion

The market has benefited greatly from the growth of e-commerce in India. E-commerce platforms have enabled POD firms to reach a larger audience and exhibit their products. Customers may easily browse and buy customized products online thanks to the growing use of smartphones and internet connectivity. Additionally, the growth of e-commerce has permitted focused digital marketing and advertising, giving POD businesses access to audience segments interested in personalized items. Operations have been made more efficient by automating order management and fulfillment procedures through integration with e-commerce systems. For instance, well-known e-commerce sites like Flipkart or Amazon can be used by Indian POD companies to list and sell their items to take advantage of their wide client base and reach. Companies can streamline their operations and improve the client experience by integrating with platforms like Shopify or WooCommerce. Overall, e-commerce in India has created new opportunities for the POD industry to grow, enabling companies to engage with customers, increase sales, and use online commerce's advantages.

Regional Analysis

India's Print on Demand (POD) sector is expanding quickly and offers firms a profitable opportunity. The personalized products industry is anticipated to be worth roughly $1.7 billion in 2020, with the India POD market predicted to reach several billion dollars in the following years. In 2020, online retail sales in India were expected to reach about $39 billion, giving POD enterprises a solid platform to access a sizable customer base. The POD market has expanded due to India's rising disposable income levels; by 2025, 540 million people are expected to belong to the middle class. Additionally, India has been continuously increasing its internet penetration; as of 2021, there were over 624 million internet users, making it the second-largest online market globally. Because it is so simple to start a POD firm and because printing equipment and e-commerce platforms are readily available, the India POD market has seen an increase in entrepreneurship and the rise of small businesses. These elements and developments in digital printing technology have allowed companies to meet the rising demand for customized items.

India's enormous consumer base, increased e-commerce usage, rising disposable income, and technological improvements contribute to the market's significant potential. Businesses can capitalize on the demand for personalized goods and carve out a successful niche in this booming industry.

Segmental Analysis

The Indian print-on-demand market is segmented based on the product category and Platform.

The market is further segmented by Product into Apparel, Home Décor, Drink Ware, Accessories, and Others.

The Apparel segment dominates the market and is expected to grow at a CAGR of 28.4% during the forecast period.

The market is further segmented by end-user into Software and Services.

Software dominated the market and is expected to register a CAGR of 26.0% over the forecast period.

Recent Developments

• November 2022- Printful used Coloreel technology to produce embroidery in various colors.